Transcript [Organization Name]

[THE PROBLEM: TOBACCO
PRODUCT MARKETING AT THE POS]
[Organization name & date]
The Problem
Youth Smoking is Still a Problem
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In Vermont
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13% of high school students smoke2
11% of male high school students who use smokeless or
spit tobacco3
24% of 18-24 year olds smoke (16,000 smokers)4
36% of 25-29 years old smoke (12,000 smokers)5
700 kids (under 18) become new daily smokers each
year6
12,000 kids now under 18 and alive in Vermont will
ultimately die prematurely from smoking7
POS Marketing is a Major
Cause of Youth Smoking
Industry Responsible for POS
Marketing
*The most recent
available FTC data.
Retail Contracts
POS: Effective Youth Recruitment Center
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POS: Effective Youth Recruitment Center
POS: Disproportionate Effect on Youth
"They represent tomorrow's cigarette business. . . As
this 14-24 age group matures, they will account
for a key share of the total cigarette volume -- for
at least the next 25 years."
- September 30, 1974 R.J. Reynolds Tobacco
Co. marketing plan presented to the company's
board of directors
“The ability to attract new smokers and develop
them into a young adult franchise is key to brand
development.”
- 1999 Philip Morris report, "Five-Year Trends
1988-1992."
“Today’s teenager is tomorrow’s
potential regular customer, and the
overwhelming majority of smokers first
begin to smoke while still in their
teens...The smoking patterns of
teenagers are particularly important to
Philip Morris.”
- Philip Morris, Special Report, 1981
In Our Community
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[insert local data, information, and images here]
POS Marketing
Youth Addiction
Experimentation
!
!
MYTH
FACT
Peer pressure is the real
cause of youth tobacco
use.
Research indicates that adolescents
are more influences by tobacco
marketing than peer pressure.33
We have already done
enough to reduce youth
tobacco use.
In Vermont, 13% of all high school
students smoke and 11% of male high
school students use smokeless or spit
tobacco.34
Our limited resources
should go to more
pressing problems.
Smoking kills more people than alcohol,
AIDS, car crashes, illegal drugs,
murders, and suicides combined.35
What can be done about it?
Communities can regulate who can buy and
sell tobacco.
Communities can regulate the time, place, and
manner of tobacco marketing.
For more information on policy options contact:
The Center for Public Health & Tobacco Policy
154 Stuart Street
Boston, MA 02116
Phone: 617-368-1465
Fax: 617-368-1368
www.tobaccopolicycenter.org
[email protected]