Transcript BUSINESS JEOPARDY - Remote Desktop Web Connection

BEGINS WITH
“P”
IN THE “MIX”
SELLING
MARKETING
CONCEPTS
COMMUNICATE
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Begins with “P”
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The good times in the business cycle
Begins with “P”
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The business function not performed by
Marketing
Begins with “P”
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Advertising falls under this “P” of the
Marketing Mix
Begins with “P”
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The difference between total costs and
expenses and income
Begins with “P”
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Searching for new customers
In the “Mix”
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Getting the product to the customer
In the “Mix”
$200
It has the features and benefits your customer
wants
In the “Mix”
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The value must equal or exceed this in the
customer’s mind
In the “Mix”
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Letting customers know about your product
In the “Mix”
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Attractive packaging is part of this
SELLING
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Approach where salesperson asks if customer
needs assistance
SELLING
$200
Physical characteristic of a good or service
that explains what it is
SELLING
$300
Selling additional goods or services to the
customer
SELLING
$400
Obtaining positive agreement from the
customer to buy
SELLING
DAILY DOUBLE
Things a customer does or says to indicate a
readiness to buy
MARKETING CONCEPTS
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Identifying target markets and developing
products that appeal to them
MARKETING CONCEPTS
$200
Statistics about age, gender, income,
ethnicity, education, occupation
MARKETING CONCEPTS
$300
Young urban professionals
MARKETING CONCEPTS
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Patterns of behavior people follow in their
daily lives, including how they spend their
time and money
MARKETING CONCEPTS
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Statistics about where people live
COMMUNICATIONS
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The avenues by which messages are
delivered
COMMUNICATIONS
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Noises and interruptions are two kinds of
these
COMMUNICATIONS
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A statement accepted as true
COMMUNICATIONS
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Facial expressions and physical actions are
this type of communication
COMMUNICATIONS
$500
Biases against the opinions expressed by the
sender that block ones understanding
DAILY DOUBLE
What would you like to
WAGER?