Transcript Slide 1

Frequently Asked Questions
Q. What is Eat Cleaner?
A. EAT CLEANERTM is the only all-natural, tasteless and odorless food wash + wipes for produce, seafood and poultry that is lab proven to remove over
99.9+% of Salmonella and E.coli from the surface of food. Additionally, EAT CLEANERTM helps inhibit food browning while prolonging the shelf life of fresh
produce, saving consumers money.
Q. I’ve never washed my food with anything other than water. Why do I need Eat Cleaner?
A. Most produce is waxed to withstand the average 1,500 mile journey and over 20 sets of hands from field to fork. Wax seals in pesticide residue and
debris, which can not be removed with water. Pesticide exposure is linked to Autism, Cancer, Parkinson’s Disease and other autoimmune Diseases.
There were 78 million reported cases of food borne illness and 5,000 deaths last year in the U.S. alone. We believe the time is ripe to Eat Cleaner. Those
with weak systems, particularly infants, children, pregnant women and the elderly are sensitive to foodborne illness and pesticide exposure.
Q. How does Eat Cleaner work?
A. EAT CLEANERTM products are formulated to strip away wax to thoroughly cleanse residues and dirt trapped under the surface. EAT CLEANER TM also
removes surface debris from seafood and poultry and effectively cleans food preparation and cutting surfaces to help deter cross contamination. Statistics
show about 80% of food borne illness is attributed to poor food handling practices. With daily food recalls and outbreaks, our mantra is Think Before You
Bite. As parents and grandparents, the two set out to create a line of products that helps consumers put food safety into their own hands.
Q. I’ve heard of produce washes. What makes Eat Cleaner different?
A. Eat Cleaner is a comprehensive line of patent pending food safety products , featuring a Wash + Dryer Kit System with a concentrate Fruit + Vegetable
Wash and Scrub Brush, 8 oz. Fruit + Vegetable Wash Spray, 8 oz. Seafood + Poultry Wash Spray, 6-Ct. Individually Wrapped Wipes in a Reusable Pouch
and a 30-Ct. box of Individually Wrapped Wipes. It do not contain alcohol nor leave a flavor nor odor on produce and it has a low sudsing level, unlike the
other brands. It also a lab tested, proven product that’s uniquely formulated to prolong shelf life and inhibit browning . It can be used directly on food, cutting
surfaces, utensils and even hands. The ergonomically shaped bottles and attractive design encourage keeping the product within a hand’s reach of food
preparation. Wipes are a convenient way to enjoy healthy snacking on the go.
Q. Where is Eat Cleaner manufactured?
A. All Eat Cleaner formulations are made in Southern California in an FDA approved facility, supporting the local economy.
Q. What is in Eat Cleaner?
A. The products feature a natural blend of plant-based ingredients, featuring Citric acid, which naturally occurs in most fruit and vegetables, along with
Sodium Citrate, a Citric Acid salt, Calcium Ascorbate, an antioxidant that helps prolong shelf life, Sea Salt, a natural preservative and anti-bacterial, and
Vegetable Glycerin .
Q. When was Eat Cleaner founded and who founded it?
A. EAT CLEANERTM is a registered trademark of Grow Green Industries, INC. based in Orange County, California, and is privately owned. Grow Green
Industries, INC, was founded in May, 2008. Eat Cleaner was officially launched in August, 2009. The company was founded by Mareya Ibrahim , a food
marketing veteran and food safety advocate with her father Dr. Shawki Ibrahim, Colorado State University Emeritus Professor and Ph.D. in Environmental
Science, M.A. in Agriculture and his daughter. Grow Green Industries, INC. is a minority and women business owned company.
Frequently Asked Questions
Q. Where can I purchase Eat Cleaner?
A. EAT CLEANERTM available online at www.eatcleaner.com and several specialty boutiques and online stores. Soon, the product line will be
available at multiple grocery retailers across the Southwest.
Q. What is Eat Cleaner doing to market and promote the line?
A. We believe seeing is believing! From consumer events to online promotion, including the company’s blog – The Clean Plate Club – daily Twitter
updates, and unique partnerships, such as a tie-in with Martha Stewart’s Everyday Food magazine, we’re helping consumers not only learn how
to clean their food but to Eat Cleaner – meaning more sustainably, healthier meals – with nutrition information, tips and recipes.
Executive Team Bios
Mareya Ibrahim , Co-Founder and President
๏ VP Marketing, Advantage Sales and Marketing
๏ PR Director, Burson-Marsteller Global Public Relations
๏ Marketing Manager, Just Desserts
๏ Director of Regional Marketing, Wild Oats Markets
๏ Editor and Marketing Manager, Alfalfa’s Markets
Dr. Shawki Ibrahim , Co-Founder and Executive Scientific Advisor
๏ Emeritus Professor at Colorado State University for 28 years
๏ Masters of Agriculture, University of Alexandria, Egypt;
๏ Ph.D., Environmental Science, NYU
๏ Published author of over 100 publications
๏ Food safety advocate
Vincent Ficarra, Vice President, Creative Strategy
๏ BFA, School of Visual Arts, New York
๏ Multiple Award Winner, Design and Packaging
๏ Packaging design for Arizona Ice Tea; brand and retail development for Del Monte Foods, Unilever, Dove Bodycare, SC Johnson, Georgia
Pacific, Mondavi Wine, Bertolli Frozen
Scott Presnall, Vice President, Sales
๏ National Director; Natural, Specialty, Ethnic Division; Nor Cal and So Cal General Manager, Advantage Sales and Marketing
๏ Vice President, Sales, Smucker Quality Beverage
๏ Retail Sales Manager, General Foods
๏ Graduate of Food Executive Program, Cornell University
๏ MBA Graduate