Transcript EVOLUTION OF MARKETING - York College of Pennsylvania

EVOLUTION OF
MARKETING
The barter era
The production era
The sales era
The Marketing Department era
The Marketing company era
Barter Era


Self-sufficiency
Exchange one resource for another



Trading posts
Traveling salespeople
General stores
Production Era


Demand exceeds supply
“Build a better mousetrap.”

“You can have any color you want as long as it’s
black.”
- Henry Ford
Sales Era


Supply is equal to demand
Importance of the selling process


“sell all you make”
In the United States 1930’s-1950’s
Marketing department era



Supply exceeds demand
Research is used to determine customer needs
Marketing is a subsidiary function
Marketing company era


Marketing has an integrated comprehensive
role
The linchpins of the marketing company era





Marketing concept
Marketing philosophy
Customer service
Customer satisfaction
Relationship marketing