Transcript Partnership Plus™ Program - Advanced Flexible Composites

Partnership Plus™ Program
AFC Distributor Strategy
2004
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Partnership Plus™ Program
The Purpose
• Scope
– The Partnership Plus™ Program is an opportunity to develop a
superior working relationship between AFC and our distributors.
The intent is to provide our partners with a superior level of sales,
marketing, service and pricing support.
– Partnership Plus™ Distributors will support AFC and their
trademarks in mutually developed opportunities.
• Objective
– To work more closely and better understand and support our
Distributor. Develop a mutually beneficial partnership. One in
which both companies will promote growth and opportunity.
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Partnership Plus™ Program
Components
• Price
– Value Based
– Rebate Strategies
– Continuous Improvement
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Partnership Plus™ Program
Components
• Quality
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Meet and Exceed Standard Properties
Stand Behind Quality and Craftsmanship
Maintain and Support QC Systems
Inspect and Flag
Continuous Improvement
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Partnership Plus™ Program
Components
• Packaging
– Protect and Promote AFC Brand and Trade
Names
– Prior Approval for Private Labeling
– Packed & Shipped as Per Customer Request
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Partnership Plus™ Program
Components
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Sales & Marketing Support
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Samples
Literature
Master Sales Kits
Market & Application Bulletins
Trade Show Support
Product and Application Training
Sales Leads
Unlimited Access to All Resources
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Sales & Marketing Support
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Sales
Marketing
R&D
Technical
Customer Service
Management
Manufacturing
First Access
New Products
Literature
Marketing Programs
Training
Market Research and Data
AFC Sponsored Meeting and Industry
Forums
Private Website Access
Relationship Manager
Joint Sales Calls and Presentations
CO-OP Marketing Programs
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Order Entry
Order Tracking
Down Loading Literature
Direct E-mail
Project Entry
Video Training
Partnership Plus™ Program
Components
• Service Policy
– Documented and Measurable Policy
• Lead Times
– Mutually Agreed Lead Time
• Freight Policy
• Terms & Conditions
• Certifications
• Complaint Procedure
• Service Measurement
• Policy Review
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Partnership Plus™ Program
Purpose
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A Strategy not a Master Distributor Plan
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Opportunity vs. Volume
Synergistic
Establishing a Working Relationship/Plan
Long Term vs. Short
Ongoing & Evolving
AFC is the Market Leader in Supporting Distribution
Strategy Developed Around Needs
– Not boiler Plate
– Al’ Carte
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Development
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Communication
Education
Partnership
Growth
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Go With The Leader!
Partner with The Leader!
Thank You!
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