Transcript Document

#HITMC Learnings
• Human to Human
• Separating Marketing Funnel from Sales Funnel
• Talk with Clients to Develop Stories
• Create a Specific Message at Tradeshows
• Lighten Up in the Marketing Department
• Test the Marketing (Humor in Particular)
• Using Other Voices in the Company (ie. Techguy)
• Focus on Why, not just How
#HITMC Learnings
• Focus on More than Low Hanging Fruit
• Follow up with All the Leads (lead nurturing)
• Plan Before the Event
• Callibrate the Skill to the Outcome
• Trending Among Those Who Matter
• Take Customers to Where They Should Be
• Simple, Shareable and Serendipity
• Nail Down a Strategy that Makes Sense to Your
Company
#HITMC Learnings
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A Peer’s Influence is Powerful
Sharing Is Better than Competitive Paranoia
Small Interactions Matter
Make Personal Connections
Don’t Forget to “Sharpen Your Saw”
Project Planning – SmartSheet.com
Transcription - Rev.com
Animated Videos Are Fully Watched
Podcast – EPN
Reuse Content in Multiple Channels
Expense Report Tracking – abukai
Suggestions
• Marketing Analytics
• Next Generation Social Networks
• Vine, Instagram, Tumblr, etc.
• Selling Marketing/Social to Upper Management