Transcript Slide 1

MEMBERSHIP MARKETING DRIVE
2012
RETENTION OF MEMBERSHIP
Revisit FIA Value Proposition
Branding (more activities)
Marketing material. (RiskSA)
Revisit Website (more marketing oriented)
SNAPPY Communication
Social Media (Epic)
Intermediary Campaign
NEW MEMBER DRIVE
Road Shows
−Regular visits to branches
−Breakfasts inviting non members
−Regional Conferences
−Joint FSB conferences (involve FSB + Inseta)
−CPD Points
−Regional Coordinators.
Involve branch chairs to identify non members
and arrange visits and presentations.
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NEW MEMBER DRIVE
Reward system.(every new member- 2 month (R260)
Reward potential members.
Identify list of cancelled members with an offer
to rejoin without penalties(FIA, LUASA, SAFSIA)
NEW MEMBER DRIVE
FSB Data – to identify potential
−New applications to be part of industry body
−Government tenders
Insurers ST
−Identify non members and motivate
−New contracts compulsory membership
−Visit CEO’s
NEW MEMBER DRIVE
Insurers LIFE
−Discovery franchises
−Liberty franchises
−Momentum franchises
−ALL Insurers
Masthead & FPI
−Enter into discussions
−Duplication
−ID non core functionalities
NEW MEMBER DRIVE
Utilize FIA Awards
−Representation
−Insight magazine
−Consumer magazines.(Who and what is FIA)
Multi Nationals
−Visit Life and Short Term
−Moonstone Relationship – NB!!