Transcript Slide 1

SIMON SEN
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BRAZILIAN MARKET
OF DIRECT MARKETING
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OBJECTIVE
The objective of this study is to
develop a current and updated basis of
strategic information on the direct
marketing sector, encompassing its
main segments.
PURPOSE
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• To provide data and information to ABEMD
associates and to the community interested in the
sector.
• To become the information research source in the
Brazilian market.
• To stimulate companies to use direct marketing
tools and techniques as a marketing strategy.
• To leverage economic development and to create
more jobs.
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BRAZILIAN MARKET OF DIRECT MARKETING
EMPLOYMENT ESTIMATE: HEADCOUNT
2005
Total
870,000 Direct jobs