Transcript List of E-dissertation Samples - SHAPE

List of E-dissertation Samples
No.
Dissertation Topic
Mark
1
RFID developments in the supermarket supply chain and the possible effects on distribution centers
64
2
What is the impact of country of origin on the choice of wine
65
3
Can the EOQ model be extended to accommodate JIT inventory management policies?
65
4
An investigation to determine whether factors which motivate employees/ people at work have changed over time
65
5
Cross-cultural marketing: in which way is advertising influenced by cultural differences?
65
6
How do companies grow successfully in their home markets and abroad? The case of the Starbucks Corporation
65
7
Does celebrity endorsement have a positive effect on cosmetic brands?
65
8
Was the Talk Talk Sponsorship of Big Brother 5 effective in raising brand awareness and as a result lead to higher
sales
68
9
Environmental reporting by Johnson & Johnson and Bayer: a comparative study
70
10
The Best way to select staff: small business and interviews
71
11
What factors enable a local authority to implement e-commerce?
75
12
Consumer attitudes towards scarcity as a necessary feature of luxury consumer goods
75
13
Does motivation vary across roles? A Cinch case study
76
14
Fact of fiction: will RFID technology benefit the UK retail industry?
77
15
Selling by presenting ¡V European castle hotels as venue for corporate events
78
16
Customer satisfaction in meal experience: the main success factors for Watami
61
17
Consumer behaviour on weight control product in HK
68
18
A study in repositioning strategy of McDonald¡¦s
68
List of E-dissertation Samples
No.
Dissertation Topic
Mark
19
Sustainable development of Hong Kong container terminal
60
20
A study on integrated marketing communication of Missha in Hong Kong
60
21
A comparison of the effectiveness of the marketing and operational strategies between Fairwood and Cafe de Coral
60
22
The study of Nike’s marketing communication approach to build brand equity
60
23
An analysis of marketing strategy of perfume industry
61
24
The main variables on customer satisfaction in coffee shop: the case of Starbucks
62
25
An analysis of M & Ms¡¦ brand in China confectionery market
63
26
An analysis of marketing strategy of Pizza Hut in Hong Kong
63
27
An analysis of marketing strategies of IKEA
63
28
The innovation strategies of Kee Wah Bakery towards New Century
64
29
Is electronic auction a good way for business corporations to buy products?
64
30
Analysis of the marketing strategy of exhibition industry: the case of Kenfair International (Holdings) Limited
65
31
How can consumer¡¦s perception of product and promotion strategy affect brand equity?
65
32
E-banking and customer loyalty case study of HSBC
65
33
The pricing strategy of Wal-Mart in the global market
65
34
Exploring the factos that would affect consumers shifting to E-tailing
65
35
An environmental analysis of obstacles to the development of e-commerce in China
66
36
Can technology innovation be a competitive advantage in watch industry: the case with Seiko
67
List of E-dissertation Samples
No.
Dissertation Topic
Mark
37
A study on the repositioning strategies of Chicks
68
38
A study on the stimulus factors that affect comsumers¡¦ attention when choosing candies products
70
39
A study on the factors affecting people choosing mobile phones in Hong Kong
70
40
Study of customer relationship management to build customer loyalty ¡V case study of Starbucks
70
41
Consumer behaviour on jewellery product in Hong Kong
70
42
Exploring the factors affecting people choosing digital cameras in Hong Kong
71
43
Investigating profitable satisfaction attributes: Hang Seng Bank
72
44
How Salespeople use personal selling to motivate customer buying insurance
60
45
The Study on the Effectiveness of New Marketing Concept by Delifrance: BristroDelifrance
60
46
The Effectiveness of Using Direct Marketing Strategy for Dell Inc
60
47
Consumers Behaviour in purchasing the third generation (3G) mobile phones in HK
60
48
How can advertising and sales promotion affect customer behavior? A case study of Coca-Cola
60
49
Consumer Behavior on Tutorial Industry
61
50
Study of customer satisfaction and customer loyalty in youth market - case study of Hang Seng Bank
62
51
How Sales Promotion Techniques Induce Behaviour Responses - Comparison of HK Consumers and New Immigrant
from Mainland China
62
52
How Customer Care Build up the Customer Loyalty - Case Study of City'super
62
53
The Relationship Between Customer Satisfaction, Customer Loyalty and Repurchase Intention - A Case Study of Muji
62
List of E-dissertation Samples
No.
Dissertation Topic
Mark
54
Can Customer Value Creation Enhance Customer Loyalty - A Case Study of SmarTone-Vodafone
62
55
Study of Impacts of Sales Promotion on Consumer Response - Case Study of FMCG in Supermarkets
63
56
Evaluate Effectiveness of Celebrity Endorsement: Study of Tuition Industry
63
57
Research on Employee Motivation and Implication for Employee Retention: SME in China
63
58
A Study on the re-branding strategy of Fairwood - its critical marketing elements and performance
63
59
A Study of how product differentiation leads to Competitive advantage - case study of Coca-Cola
64
60
The impact of Brand Loyalty on Consumers' Consumption Behaviour - a case study of McDonald's Corporation
64
61
The Determinants of Customer Satisfaction in the HK Mobile Phone Industry
64
62
An Investigation into the Emotional Branding Issues Adopted by IKEA HK in Order to Establish Customer Loyalty
65
63
An Exploratory Study of team effectiveness in the Prudential Assurance Co. Ltd. (Hong Kong)
65
64
Study of Customer Relationship Management to Build Customer Loyalty - Case Study of Pizza Hut
65
65
An Investigation of Customer Mindset in Branding of Nike - Case Study of Hong Kong
66
66
Exploring Key Factors Affecting Hong Kong Young Adults on Choosing Electronic Dictionary
66
67
The Investigation in Ads Slogan Succes in TV Commercial - Hong Kong Yakult Co., Ltd
66
68
Study of Customer Relationship Management, Service Quality help to build Customer Loyalty - A Case Study of
KMB
67
69
Marketing Strategy for Retail Business "ToysRus"
68
70
Hong Kong Newspapers Industry - Does Online Version kill its Print Counterpart?
68
List of E-dissertation Samples
No.
Dissertation Topic
Mark
71
Influence of Part-Time Employees on Performance Management
69
72
Effects of Favorable and Unfavorable Attitudes on Buying Intentions in Parallel Imports Using Cosmetic Product as
an Example
70
73
Study the relationship of advertisement on perception and brand loyalty of consumers
70
74
Effects of Customer Satisfaction on Loyalty: A Study of Telecommunication Industry in Hong Kong
72