Transcript EMAC and the Integration of South

The role and advantages of international
professional relationships of marketing
professors
Prof. József Berács
Corvinus University of Budapest and
University of Pannonia
„Seminar of Russian Marketing Professors”
Plekhanov Russian Academy of Economics
15 April, 2010
Main Topics
• Positioning and rankings: Webometrics,
Handelsblatt, UTD
• Globalization of authors and institutions
• EMAC goals and IJRM
• Marketing renaissance and emerging
economies
• Regional Chapter of EMAC?
• Conclusions
Top University Rankings
• Relevance of rankings, criteria
• ARWU, Academic Ranking of World
Universities: Shanghai Jiao Tong University
– Top 300-400: Two Hungarians
• THE, Times Higher Education
– Top 200: No Hungarian University
• Webometrics, WEB of World Universities
– 6000 universities are ranked, 17 000 institutions are
investigated
– Top 1000, 5 Hungarian universities
– Top 6000, 31 Hungarian universities
Webometrics Ranking of top 12
Hungarian universities (2009)
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
BME
ELTE
SZTE
DE
CEU
PTE
BCE
ME
NYME
PE
SZIE
SE
Technical
Liberal Arts
Regional (Comprehensive)
Regional (Comprehensive)
International
Regional (Comprehensive)
Economics/Business/Agricultural
Regional
Regional
Regional(Partially comprehensive)
Regional
Medical
235
273
350
637
819
1169
1296
1311
1400
1501
1573
1610
Eastern-European Universities in
Webometrics ranking (2009)
Rank
1.
2.
3.
4.
Name
Country World
Charles University Czech Republic
Masaryk University Czech Republic
Lomonosov
Russia
Ljubljana University
Slovenia
97.
116
188
201
5. Technical University BME
Hungary
6.
ELTE
Hungary
7. Czech Technical University Czech Republic
235
273
274
8.
9.
10.
Tartu University
Warsaw University
Belgrade University
Estonia
Poland
Serbia
282
293
299
Research on Marketing and Business
Research Productivity
Institutional and individual ranking of German
speaking business departments and professors
in Germany, Austria, Switzerland, based on
publications in 761 journals
• Institutional Rankings of UTD Based on
Publications in 24 Top Business Journals,
http://top100.utdallas.edu
– Dominance of USA institutions, 77 from top 100,
2003-2007
– China/Hong Kong (4) and Singapore (3) are coming
up
UTD Top 100 Europe – Rank of Countries by
Score, 1990-2007 (Number of Universities)
Rank Country
Score Rank Country
1
2
3
UK (34)
France(4)
NL (13)
325,9
198,3
145,5
10
11
12
Finland (3)
Cyprus(1)
Spain(5)
12,8
12,7
12,6
4
5
6
7
8
9
Germany(8)
Denmark(5)
Belgium(4)
Sweden(5)
Norway(3)
28,3
27,9
26,5
26,3
23,9
20,3
13
14
15
16
17
Turkey(3)
Italy(3)
Austria(2)
Ireland(1)
Greece(1)
11,8
11,6
10,7
1,8
1,7
Switzerland(5)
Score
Handelsblatt Ranking of Business
Econonomics Faculties (2009)
Rank University
Total Publications in Professors
points top 62 journals in top 100
1.
Vienna University
87
8
9
2.
University of St.Gallen
82
18
5
3.
Mannheim
77
30
7
4.
Zurich University
69
23
4
5.
Economics Uni of
Vienna
63
16
5
6.
Frankfurt/Main University
59
18
4
7.
University of Cologne
55
18
6
8.
Koblenz/Vallender WHU
53
21
3
9.
Zurich ETH
35
9
3
10.
Hamburg University
35
6
3
Handelsblatt Ranking of Business
Economics Professors, 2005-2009
Rank Name
1.
Institute
Homburg, C. Mannheim
4.
5.
Age
Points
Marketing
47
11,63
Koblenz Techn. Innovat.
30
10,13
Intern. mark.
50
6,23
Koblenz
HR Man.
39
5,98
Weber, M. Mannheim
Bankman.
57
5,73
Jena Uni. Decision theory
43
5,65
2. Lichtenthaler U.
3.
Specialization
Diamantopoul Vienna Uni
os, A.
Högl, M.
6.
Scholl, A.
7.
Boysen, N.
Jena Uni.
Operations
man.
36
5,55
8.
Herrmann, A.
St. Gallen
Bus. Metrics
44
5,28
9.
Sliwka, D.
Kologne
HR
38
5,32
Wagner, S. ZurichETH
Logistics
39
5,28
10.
EMAC Goals
• The Academy is a professional society
for people involved or interested in
marketing theory and research. Its aims
are to serve as the core of
communication network for
disseminating information and promoting
international exchange in the field of
marketing. EMAC membership is open to
individuals both from Europe and
elsewhere.
Highly Cited Papers of IJRM
(1984-2005, # ISI-cites)
• 168 J-B. Steenkamp, H. Van Trijp (1991): The use of
LISREL in validating marketing constructs
• 117 H. Baumgartner, C. Homburg (1996): Applications of
structural equation modeling in marketing and
consumer research: a review
• 104 R. W. Ruekert (1992): Developing a market
orientation: an organizational strategy perspectives
• 96 I. Geyskens, J-B Steenkamp, L. K. Scheer, N. Kumar
(1996): The effects of trust and interdependence on
relationship commitment: a trans-Atlantic study
• 79 I. Geyskens, J-B Steenkamp, N. Kumar (1998):
Generalizations about trust in marketing channel
relationships using meta-analysis
From the founding editor of IJRM,
Berend Wierenga (2008)
• „ At that moment, European researchers in
marketing mainly operated within the
geographical and language space of their
countries. They were more familiar with the work
of their American colleagues than with
colleagues from other European countries or
even from their own country”
• Dietl, J. (1984): Moral consequences of a
seller’s market: Polish experience
• Special Issue on Marketing Systems
• Quantitative research is the least culturally
bound research
Marketing Renaissance (1)
Opportunities and Imperatives for Improving Marketing
Thought, Practice, and Infrastructure (JM 2005)
• „I believe that marketing science and practice
are in transition, bringing change to the content
and boundaries of the discipline” - Ruth Bolton,
editor of JM
• Back to the future: integrating marketing as
tactics, strategy, and organizational culture. „The
major challenges are conceptual, not
methodological.” – Frederick E. Webster Jr.
• „It is troubling to realize that knowledge does not
necessary accumulate in a field: knowledge can
disappear over time if it is not actively
transmitted.” – William L. Wilkie
Marketing Renaissance (2)
How research in emerging markets advances
science and practice (Burgess-Steenkamp:IJRM
2006)
• Globalization, inequalities, 80% poor
• Developed versus emerging economies
(GDP and human development index)
• Basic processes in scientific marketing
research in emerging markets
– Theory development (construct equivalence)
– Acquisitions of meaningful data
– Data analysis
– Learning (empirical generalizations)
Integration of Central –Eastern Europe
in EMAC (First Regional Chapter?)
• Membership recruitment (from 13 to 100)
• Doctoral programs, seminars, awards
• Thematic, regional conferences (4th Int.
Conference on Marketing Theory Challenges in
Transition Economies, Budapest 2010)
• Publication opportunities (English language
journals of universities, new regional journal)
• Scholarships (CEEPUS), exchanges
Integration for individual researchers’ interest
Conclusions (1)
• Internationalization of universities
– Bilateral agreements with foreign universities
– Regional conferences
– Membership in marketing organizations (EMAC, IMP,
AMA, etc.)
– Publication in refereed journals
• Doctoral education
–
–
–
–
National coordination
Regional seminars
EDEN seminars in Brussels
EMAC Doctoral Colloqium
• WWW.emac-online.org
Conclusions (2)
• Student mobility
– Bologna process, student and professors mobility
– 2020 strategic goal: 20% of all graduated students should study
abroad!!!! Four times more than it is today
• Marketing Theory Challenges in Emerging Markets,
MTC4 Budapest, 23-24 September 2010 (First EMAC
Regional Conference)
–
–
–
–
Conference of the region
Doctoral Seminar
Special Interest Groups (Chairs of Mktg Departments??)
Meeting of editors of national marketing journals (SIG??)
• Professors’ mobility