Transcript Slide 1

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Carney Consumer Email Database
Carney Direct Marketing
Creative Campaigns That Lift Sales
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The professionals at Carney Direct Marketing have thrived for more than
18 years by building a strong foundation with our clients and our partners.
Carney Direct always delivers maximum ROI for our clients, through our
list selection and our database marketing product lines and email
marketing campaigns.
From our base in Irvine, CA, we operate in markets across North America
and Europe. We are powerful enough to gather critical intelligence and
pioneer new technologies. Yet we remain small enough to deliver handson, individualized attention.
Carney Direct Marketing
Email Marketing
Opt-in email is one the most effective advertising mediums available today with an ROI and lead to
sale ratio equaled only by paid search. Unlike paid search, however, eMail is also HIGHLY
scalable. With a database of 90 Million + opt-in consumers, Carney Direct can help you achieve
your sales goals effectively and efficiently with highly targeted customer acquisition campaigns
reaching only those consumers who fit your customer’s profile…and by helping you take advantage
of your existing customer base, as well! We do that by utilizing our database to do the following
types of campaigns:
Customer Database eMail Append - Your highest ROI campaigns will always come from your
existing customer base, and we can help you speak more effectively with the customers you
already have by overlaying your existing offline database with eMail addresses…and you only pay
for those appended addresses that are deliverable.
Customer Acquisition - Every shopper knows that you don’t buy the multi-flavored snack-packs if
you only like chocolate pudding; that would be wasteful. So why would you spend your marketing
dollars on impressions to people who are never going to buy your product? That is the beauty of
our consumer file…we have done multiple data and behavioral overlays so that we know who we
are sending your campaigns to, and what their past behavior makes them likely to do in the future.
With over 300 data points and behavioral responses, we are able to find the right customer fit for
you.
Data Elements Available
Basic Selects
Select
Dwelling Type/Structure
Family Composition
Gender
Home Owner/Renter
Household Income
Household Occupation
Length of Residence
Marital Status
Number of Children
Presence of Adults by Age Range
Presence of Children by Age 17
Verification Date of Person
Count
60,000,000
60,000,000
30,000,000
40,000,000
60,000,000
20,000,000
60,000,000
18,000,000
14,000,000
72,000,000
20,000,000
32,000,000
** Counts are approximate and constantly fluctuate. Please contact Carney Direct for an exact count.**
Data Elements Available (cont)
Area Level Data
Select
Count
Census Tract Data
County Name
90,000,000
90,000,000
Royalty Selects
Birth Date of Person
Digital Cable
Equifax ValueScore
Ethnicity
Net Worth
Premium Channels
Satellite Dish Owner
SOHO Indicator
Spanish Speaking Households
Speak Spanish at Home (Self-Reported)
28,000,000
2,000,000
60,000,000
56,000,000
60,000,000
800,000
2,000,000
5,000,000
2,000,000
1,200,000
** Counts are approximate and constantly fluctuate. Please contact Carney Direct for an exact count.**
Data Elements Available (cont)
Geography
Select
Count
ZIP Code Select
Designated Marketing Area (DMA)
Metropolitan Statistical Area (MSA)
Core Business Statistical Area (CBSA)
Latitude/Longitude at the Zip Level
Latitude/Longitude at the Rooftop Level
90,000,000
90,000,000
90,000,000
90,000,000
90,000,000
60,000,000
Housing/Property Data
Home Market Value Range
Residential Property Type
Mortgage or Refinance Loan Type
20,000,000
20,000,000
14,000,000
** Counts are approximate and constantly fluctuate. Please contact Carney Direct for an exact count.**
Data Elements Available (cont)
Lifestyle Selects
Select
Count
75,000
2,000,000
5,000,000
8,000,000
11,000,000
6,000,000
1,300,000
4,000,000
62,000
Bowling
Cable TV Subscribers
Casino Gambling
Cat Owner
Dog Owner
Grandchildren
NASCAR Enthusiast
Real Estate Investments
Timeshare
Mail Order Info
Mail Order Buyer
Mail Order Responder
Mail Order Donor
38,000,000
38,000,000
2,000,000
** Counts are approximate and constantly fluctuate. Please contact Carney Direct for an exact count.**
Data Elements Available (cont)
Healthy Choices
Select
Count
Dieting/Weight Control
Health/Natural Foods
Healthy/Low Fat Cooking
Improving Your Health
Physical Fitness/Exercise
Self Improvement Program
Vegetarian
Walking for Health
8,000,000
6,000,000
300,000
3,000,000
12,000,000
5,000,000
5,000
6,000,000
Fine Living
Vacation Home/Property Owners
Wines
250,000
5,000,000
** Counts are approximate and constantly fluctuate. Please contact Carney Direct for an exact count.**
Data Elements Available (cont)
Outdoor Sports/Recreation
Select
Count
Camping/Hiking
Golf
Horseback Riding
Running/Jogging
Presence of ATV
Presence of Snowmobile
Presence of Personal Watercraft
Presence of Boat
8,000,000
6,000,000
800,000
3,000,000
100,000
60,000
200,000
800,000
Lifestyle Macros
Household Pets
Military Veteran
15,000,000
3,000,000
** Counts are approximate and constantly fluctuate. Please contact Carney Direct for an exact count.**
Data Elements Available (cont)
License Data
Select
Count
Presence of Hunting
Presence of Fishing
5,000,000
4,000,000
On-Line Purchase Activity
Buy Book/Music
Buy Clothes
Pay Bills On-line
Shop for Insurance
Shop for Mortgages/Loans
Shop for Vehicles
Trade Stock
Travel Arrangements
400,000
300,000
600,000
90,000
25,000
80,000
100,000
300,000
** Counts are approximate and constantly fluctuate. Please contact Carney Direct for an exact count.**
Data Elements Available (cont)
Data Suites
Select
Active Mail Order Buyers
Avid Collectors
Baby Boomers
Broadband Internet Users
Credit-Archive Consumers
DINKS - Dual Income No Kids
Family Ties
Financial Investors
Generation X
High-Tech Consumers
Health & Fitness Buffs
Home Life - Crafters & Gardening
Homeowners
Informed Contributors
Magazine & Book Club Subscribers
Outdoor Enthusiasts
Political Supports
Seasonal Residence/Vacation Homeowners
Senior Spenders
Single Parents
Travel & Arts Aficionados
Urban Wealth
Working Woman
Count
7,000,000
1,600,000
20,000,000
56,000
9,000,000
8,000,000
3,000,000
2,300,000
10,000,000
600,000
4,000,000
5,000,000
28,000,000
4,000,000
500,000
12,000,000
300,000
90,000
8,000,000
2,000,000
5,000,000
300,000
20,000,000
** Counts are approximate and constantly fluctuate. Please contact Carney Direct for an exact count.**
Data Elements Available (cont)
Target Point In-Marketing Premium
Select
Count
Buy a Cell Phone Trigger
18,000,000
Buy a House Trigger
16,000,000
Buy a Satellite Trigger
18,000,000
Buy/Lease a Luxury Vehicle Trigger
42,000,000
Buy/Lease Non-Luxury Vehicle Trigger
40,000,000
College Graduate Trigger
100,000
Credit Card Trigger
18,000,000
Empty Nester Trigger
4,000,000
Home Loan Trigger
16,000,000
Home Market Value Trigger
5,000,000
Income Trigger
26,000,000
Lease a Vehicle Trigger
42,000,000
Mortgage Expiration Trigger
9,000,000
Move Residence Trigger
40,000,000
** Counts are approximate and constantly fluctuate. Please contact Carney Direct for an exact count.**
Data Elements Available (cont)
Target Point In-Marketing Premium (cont)
Select
Count
New Adult to File Trigger
14,000,000
New First Child 0-2 years old Trigger
1,200,000
New Young Adult to File Trigger
1,000,000
New/Pre Driver Trigger
200,000
Newly Married Trigger
2,400,000
Newly Single Trigger
1,200,000
Number of Cars and Trucks Trigger
15,000,000
Retired Trigger
500,000
Subscribe to High Speed Internet Trigger
14,000,000
ValueScore Trigger
40,000,000
** Counts are approximate and constantly fluctuate. Please contact Carney Direct for an exact count.**
Behavioral Overlays
(Counts on Behavioral by Request)
Reference
100
200
300
400
500
600
700
800
900
1000
1100
1200
Description
Art
Autos
Books
Business
Cooking
Diabetes
Diet
Education
Entertainment
Finance
Games
Golf
Reference
1300
1400
1500
1600
1700
1800
1900
2000
2100
2200
2300
Description
Green
Health
Investing
Jewelry
Movies
Music
Reading
Shopping
Sports
Travel
Subprime
ISP Counts
Count
31,634,373
28,875,792
20,320,846
7,281,933
1,310,313
990,318
987,843
982,046
839,888
824,205
602,729
575,436
553,811
534,120
522,626
Domain
Yahoo.com
AOL.com
Hotmail.com
MSN.com
Comcast.net
Bellsouth.net
Earthlink.net
SBCglobal.net
CS.com
Juno.com
Gmail.com
Excite.com
Address.com
Verizon.net
ATT.net
Count
413,118
395,648
383,562
336,236
321,222
318,628
284,980
275,842
196,175
170,064
159,963
150,641
136,991
122,465
117,801
Domain
Netscape.net
Cox.net
WebTV.net
Home.com
NetZero.net
Prodigy.net
PeoplePC.com
Email.com
Adelphia.net
USA.net
Optonline.net
Mail.com
BlackPlanet.com
WMconnect.com
Iwon.com
Carney Direct Marketing
All our practices meet or exceed CANSPAM requirements and industry best
practices. If you are new to eMail marketing, we can help you get up to speed
with best practices and insider tips to help ensure that your campaigns are
effective from the outset of your campaign.
All data is CASS Certified with Delivery Point Validation. Data is NCOA scrubbed
bi-monthly. All phone numbers are Verified and DNC Scrubbed on a per-order
basis.
To learn more about how we can help your business grow cost effectively, or to
request a count for your next eMail marketing campaign, please contact one of
our representatives today:
Carney Direct Marketing
Phone: 800-240-3349 ext.319 Fax: 949-581-4564
[email protected]
www.carneydirect.com