Transcript QUESTION NO. 1

I HAVE 6 QUESTIONS FOR YOU!
QUESTION NO. 1:
Do the following brands mean
anything to you?
Unilever, IKEA, Dr. Oetker
QUESTION NO. 2:
Do you know what this is?
Svetlana Tisma, Kroatien
GertJan Bosman, Holland
Rosario Briguglio Cameo, Italien
Ayca Tanturk, Tyrkiet
Daniela Emonts-Gast, Tyskland
Jean-Marc Drubay, Frankrig
Lucie Capova, Tjekkiet
Piotr Bobrycki, Polen
Gabriella Renner, Ungarn
Ann-Sofie Olausson, Sverige
Piotr Bobrycki@OETKER_PL
Ece Arol/Turkey/Dr. Oetker/TR@OETKER_TR, Lucie Capova/Dr. Oetker/CZ@OETKER_CZ, Daniela Emonts-Gast/Marketing/Dr. Oetker/DE@OETKER_NOTES, Heike
Eichhorn/Marketing/oetker/CH@OETKER_CH, [email protected], Lidia Jarocka/Marketing/Dr. Oetker/PL@OETKER_PL, Silja Meyer/Marketing/Dr. Oetker/DE@OETKER_NOTES, Gabriella
Renner/Marketing/Budapest/Dr. Oetker/HU@OETKER_HU, Susanne Teilmann/Denmark/Oetker/DK@OETKER_DK, Svetlana Tisma/Marketing/Oetker/HR@Oetker_HR, [email protected],
Gert Jan Bosman/Benelux/oetker/BE@OETKER_BE, Rosario Briguglio/Marketing/Cameo/IT@CAMEO, Jean-Marc Drubay/Marketing Epicerie/Ancel/FR@Ancel, Alex
Vanderauwera/Benelux/oetker/BE@OETKER_BE, Verena Bammert/Marketing/Dr. Oetker/DE@OETKER_NOTES, Marina Cinque/Marketing/Cameo/IT@Cameo, Ioan Cozma/Dr.
Oetker/RO@OETKER_RO, Igor Dolezel/Dr. Oetker/CZ@OETKER_CZ, Tony Eriksson/Sweden/Oetker/DK@OETKER_DK, Max Fock/Marketing/Cameo/IT@Cameo, Axel
Goerner/Benelux/oetker/BE@OETKER_BE, Klaus Groening/Sprzedaz/Dr. Oetker/PL@OETKER_PL, Monika Heimes-Poehl/Marketing/Dr. Oetker/DE@OETKER_NOTES, Katariina
Hovisilta/Finland/Oetker/DK@OETKER_DK, Ignac Jadanec/GF/Oetker/HR@Oetker_HR, Csaba Kálmán/Ügyvezetés/Budapest/Dr. Oetker/HU@OETKER_HU, Thomas Kehl/International Ost/Dr.
Oetker/DE@OETKER_NOTES, Olaf Cordts/International Ost/Dr. Oetker/DE@OETKER_NOTES, Zdenek Kvinta/Dr. Oetker/CZ@OETKER_CZ, Pirkka Peltoniemi/Finland/Oetker/DK@OETKER_DK,
[email protected], Cuneyt Sezener/Turkey/Dr. Oetker/TR@OETKER_TR, "Sabrina Torquato" <[email protected]>
QUESTION NO. 3:
What is the purpose of ICOM?
QUESTION NO. 4:
How many hours are you willing
to spend on a new bizz pitch?
QUESTION NO. 5:
Is your agency able to follow a
strategic direction?
QUESTION NO. 6:
Do you think it is a good idea to
have one global brand as a client
in ICOM that can get us close to
many other world wide brands?
IN 2006 TGB IS RUNNING IN FOLLOWING
COUNTRIES:
Finland will do EURO 500.000 in turnover in 2006 (4 mill.)
Sweden will do EURO 1 mill. in turnover in 2006 (9 mill.)
Czech. Republic
Poland
Norway
COUNTRIES PREPARING TGB FOR 2007:
France estimates EURO 4 mill. in budget (50 mill.)
Slovakia
Netherlands
THE KEY WORDS FOR A
SUCCESSFUL GREAT BAKE:
1. Focus on the hole platform of partners - not only the sponsors.
2. The effects of synergy between the retail and the industrie is an
important and a necessary part of the marketing strategy for the industrie
to be sponsors for The Great Bake.
3. You have to believe in the concept to sell the concept: The great cause
of bringing families together while having spending a great time baking.
Follow the directions!
THE RESULT OF FOLLOWING
THE KEY WORDS IN DENMARK
IN 2005 (5 MILL.)
Money earned: EURO 1 mill.
Agency income: EURO 600.000
CAMPAIGN, 2006:
RESULTS, 2005:
48% awareness
24% of the Danish
households were baking
THE GREAT BAKE IN FINLAND
“The good guy in the class”
SPONSORS IN FINLAND
GOLDEN
SILVER
PRONZE
GOOD WILL
AMBASSADORS
CAMPAIGN DESCRIPTION
TV PROGRAM
RECIPE PULL-OUT SUPPLEMENT
DRAWING CONTEST FOR SCHOOLS AND
KINDER GARDENS
POS ACTIVITIES & RETAIL
CAMPAIGN CALENDER