Transcript Our Presentation

The Rider+ Rewards
And Club & Store Support Program
A Revolution For Bike Clubs & Stores
The Bike Rider
Rewards Program
2013 Riderplus Group Pty Ltd 40487 445 871
Content is evolving and improving
The Rider+ Rewards
Club & Store Support Program
A Business Acceleration Program
1. Driving Revenue
The Bike Rider
Rewards Program
2. Protecting Your Customer Base
3. Increasing Store Profitability
Available to Bike Clubs & Bike Store
… Membership Is Free
2013 Riderplus Group Pty Ltd 40487 445 871
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The Rider+ Rewards
Club & Store Support Program
Step 1 : Lock in Current Customers
- Rider+ Rewards & Marketing Program
Step 2 : Reduce Costs, Operate Smarter
- Rider+ Business Pack
…. 1st elements ready now
…. refinements coming
Step 3 : Growth Strategies
- enhancing Rider+ Rewards & Marketing Program
…. driving existing customers to buy more
…. increasing traffic from new consumers
2013 Riderplus Group Pty Ltd 40487 445 871
Content is evolving and improving
The Rider+ Rewards
Club & Store Support Program
Rider+ Membership
• Any club or store can be a member
• Members opt in for the services they want
… giving freedom and flexibility to build their own package
• Membership is FREE
… we just want everyone to work together
What Rider+ Is Not…
•
•
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•
It does not buy bicycles and accessories
It has no stake in owning or running bike stores
It has no franchise rules or minimum purchase rules
It has no brand commitments or exclusivity rules.
2013 Riderplus Group Pty Ltd 40487 445 871
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The Rider+ Program : The Best Of Both Worlds
The Rewards
& Marketing
Program
The
Business
Pack
Powered By
Bonus Bike Cash
Driving Your
Bottom Line
2013 Riderplus Group Pty Ltd 40487 445 871
Content is evolving and improving
The Rider+ Program : The Best Of Both Worlds
Rider+ Rewards & Marketing Program
The Bike Rider
Rewards Program
- Designed by bike riders to recognize and reward bike riders
- Introducing Bonus Bike Cash – real cash not points
- Earn Bonus Bike Cash at 000’s of other retailers
- Bonus Bike Cash can only be redeemed at Rider+ stores
Rider+ Business Support Pack
- Benefit from the buying power of the network
- Wide range of potential business savings
- Options for business efficiency improvements
- From web design to accounting/internet banking services
2013 Riderplus Group Pty Ltd 40487 445 871
Content is evolving and improving
The Rider+ Rewards & Marketing Program
The Bike Riders Rewards Program
2013 Riderplus Group Pty Ltd 40487 445 871
Content is evolving and improving
The Bike Riders
Rewards Program
1. Compelling Offer For Riders
- introducing Bonus Bike Cash
- a new bike rider currency
… real cash not points
… earned from everyday shopping
- from 000’s of retailers instore and online (up to 30%)
- and from Rider+ store (store can choose %)
- Bonus Bike Cash only redeemable at Rider+ stores
- great value
… only $6.95 to join
… only $1 per month for admin
2013 Riderplus Group Pty Ltd 40487 445 871
The Bike Riders
Reards Program
Content is evolving and improving
The Bike Riders
Rewards Program
2. Smart Card Designed For Shopping
- dual purpose : member card with all core benefits
: option to activate VISA function
- member card : Bonus Bike Cash at participating retailers
: ongoing special offers
- VISA function : optional – member chooses to activate
: usable wherever VISA is accepted (including online)
: a prepaid card : no credit possible
: latest chip technology : secure and robust
: includes PayWave for quick, easy shopping
2013 Riderplus Group Pty Ltd 40487 445 871
The Bike Riders
Reards Program
Content is evolving and improving
Overview Of The Rider+ Card
VISA prepaid card for
- operational simplicity & robustness
- breadth : where ever VISA accepted
Unique support
website +
mobile app
Personalised to the
member
2013 Riderplus Group Pty Ltd 40487 445 871
Chip for
latest
security
The Bike Riders
Reards Program
Barcode for
event ID
3 Year
Expiry
PayWave
for user
convenience
Content is evolving and improving
The Bike Riders
Loyalty Program
3. Promotions & Traffic Drivers
- fortnitely offers emails (club or store branded)
- thank you for shopping email
- regular SMS reminders
- Rider+ website
- Rider+ mobile app
+ advertising to thousands of other consumers free
2013 Riderplus Group Pty Ltd 40487 445 871
The Bike Riders
Reards Program
Content is evolving and improving
The Bike Riders
Loyalty Program
4. Simple Store Involvement
- VISA based so no set up
- fully managed : just sign up, we do the rest
- with flexibility to optimise for proactive store
5. Success Based Cost to Stores
- pay only when a sale is made
6. Exclusive
- Bonus Bike Cash can only be redeemed at Rider+ stores
- Members nominate their home store at registration
2013 Riderplus Group Pty Ltd 40487 445 871
The Bike Riders
Reards Program
Content is evolving and improving
What You Have To Do
1. Sign Up : Agree To
- provide introductory offers
2. Provide Relevant Information
- business details
- banking details to automate rebate deduction
- key messages : Welcome, Thank You For Buying
3. Prepare Your Store
- educate staff : present info kit, sign them up to Rider+
- display Rider+ : flyers, posters
4. Get Involved Ongoing
- provide offers
2013 Riderplus Group Pty Ltd 40487 445 871
The Bike Riders
Reards Program
Content is evolving and improving
Partner summary – and more to come!
Industr
Cost saving
The Rider+ Business
Pack
Partner summa
Loyalty card and
Phase 1
marketing platform
Industry-best bank rates
Interest Free
Financing
Interest
Free Financing
Loyalty card and
marketing platform
Joint marketing
Major
client
rates
and
amaz
Interest
Free
Financing
tner summary – and more to come!
Partner summary – and more to
Stationery at merchant
rates
BikeConnect
Complete business cover
Website design Interest Free Financing
Stationery
at merchant
!
Phone and broadband pack
Industry-best
bank rates
rates
saving on daily operations
ing
Accounting software
Loyalty card and
marketing platform
Joint marketing
Logo and branding
and amazing savings:
Stationery at merchant
Complete
business cover
rates
Interest Free Financing
Loyalty card and
marketing platform
Website design
Bikes Going Fast – sales
Stationery at mer
Industry-best
ba
rates
Website design
Complete business cover
Complete business cover
Joint
mar
Accountin
Heavily
red
Industry-leading
Accounting software
Bike–
Stationery at merchant
merchant
rates, stationery
Phone and broadband pack
cover
Loyalty card
marketing pla
Logo and branding
Accounting software
2013 Riderplus Group Pty Ltd 40487 445 871
Bikes Going Fast – sales
Content is evolving and improving
marketing platform
Saving
Potential
$$$$
Office Supplies
Stationery at merchant
rates
• One of Australia’s largest supplier of office suppliers
• 150 stores Australia wide
• heavily reduced stationery
Complete business cover
• and everything for the office
• average 30% discount on industry-tailored range,
• free delivery included nation wide.
Accounting software
Logo and branding
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Income
Potential
$$$$
BikeConnect
Interest Free &
Bike Finance
1. Upsell
• Upsell customers to the bike they really want
• Cut the need for laybuys
• GEM Visa lifts the average sale value
• Average interest free sale to date - $1,823
Backed by GE
2. Quick and easy
• Once set up, most transactions processed in under 90 seconds
• 2 million Australians already have an account – no sign-up required
• Receive prompt payment
3. Sell for full retail with Interest Free
• Customers understand that there are small associated fees
attached to interest free finance and as such will not push for a
2013 Riderplus Group Pty Ltd 40487 445 871
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Saving
Potential
$$$$
Finance & Accounting
Advice
Red provide clients with expertise in :
•Business & Stock Finance
•Acquisition funding
•Advocacy and support
•Financial health checks
•Experience and understanding
•Mergers and acquisitions
•Managing banking relationships
•Business advisory
•Tax planning
•Complimentary financial health checks
•Analysis of current financial business structures
•Sales of businesses
2013 Riderplus Group Pty Ltd 40487 445 871
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Saving
Potential
$$$$
Tresidder
Insurance Brokers
A New Bicycle Store Insurance Package
•designed specifically for the industry
•a greater cover at a cheaper rate
•cover for
- all your business …. your store, your business and yourself
- owners and managers, directors and officers
- employee theft
- test rides, shop rides and other public liability
•develop risk management plans for all aspects of your business.
2013 Riderplus Group Pty Ltd 40487 445 871
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Saving
Potential
$$$$
Accounting
Software
• Xero make beautiful, simple ‘cloud’ accounting software
• Accessible at home, on your iPhone or on holiday, at all times. Track
your stores accounts in real time without needing to be in the store
• Automatically displays multiple bank accounts in real-time so you can
track incomings and outgoings
• Monthly account fee of $49 – compared to $500-$700 purchase of rival
program, with no expensive updates or backups
• Free first month with Rider+ membership
• Significantly reduces book-keeping fees and inefficiencies
2013 Riderplus Group Pty Ltd 40487 445 871
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Saving
Potential
$$$$
Compare Your Bank Rate And Save!
• Great credit card rate
• Low debit card rate
• Joining and administration fees waived
• 24-hour support from Australia’s biggest bank
• Fast and easy process to join – be set up with a new terminal
within a week and start saving.
• For many of our members, the savings from this rate alone
covers their membership fee.
2013 Riderplus Group Pty Ltd 40487 445 871
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Saving
Potential
$$$$
Phone And
Broadband Package
• Connect to more bike riders and suppliers at a cheaper rate, leaving
yourself to pursue sales and communicate with customers secure in the
knowledge that youre saving money.
• Phone and internet are necessities in a bike business so costs are
hidden in plain sight – but there are huge savings to be made.
• VoIP phone technology
• Capped monthly rates
• All internet and phone usage on the one bill
• No expensive connections and added lines – one simple, cheap rate
2013 Riderplus Group Pty Ltd 40487 445 871
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Saving
Potential
$$$$
Logo Design &
Marketing Programs
A brand new look at a fraction of the price!
Every day we are exposed to over 2000 logos.
Make yours stand out with Logofarm
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•
•
•
Logo and stationery re-design and printing
New business cards and letterhead
Decals for vehicles and shop-front
Four advertising campaigns per year, including leaflets, posters,
swing-tags, advertisements for local media and radio script
2013 Riderplus Group Pty Ltd 40487 445 871
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Saving
Potential
$$$$
Websites & SEO
Rider+ Members $495 Annually
Domain Name & Email Address
- professional domain/email/online presence
- domain thru Google Apps/Godaddy + Google Apps Email Address
Website
- one page promotional page on Google Sites
- template customised in corporate colours & logo
Google SEO & Location Based Tools
- Google’s Places and Map technology to increase overall traffic/page rank
- SEO store info/geographics preparation and inclusion
Technical Support
- 2 hours of ‘Rider+ Pack’ related phone based technical support
2013 Riderplus Group Pty Ltd 40487 445 871
Content is evolving and improving
Contact Us To Discover More
Join Us Today!
Michael Ryan
[email protected]
0417398194
[email protected]
The Bike Rider
Rewards Program
www.riderplus.org - for consumers
www.riderpluspartners.org - for clubs and stores
* Partner programs are initial only and are developing. To be confirmed and launched
when the network goes live. Not all programs will be live from day one. Program
value and benefits will grow as the store network grows … we are stronger together
2013 Riderplus Group Pty Ltd 40487 445 871
Content is evolving and improving