Transcript Sports and Entertainment Marketing

TOOLS and ACTIVITIES
To Make Your MARKETING Class Come Alive!
Presented by author Ken Kaser
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Course Technology ▪ Delmar ▪ South-Western
Sports and Entertainment
Marketing
Presented By: Ken Kaser
South-Western / Cengage Publishing
Sports and Entertainment Marketing
History
 Today
- popular course in many school districts
across the country
 Schools offer the course for a semester
and the entire year
Sports and Entertainment Marketing
Rationale
 Communities of all sizes count heavily on
tourism dollars.
 U.S. sports equipment manufactures export
to over 125 countries.
 Tourism is the number 1 or 2 industry for
just about every state.
 Sports-related travel and tourism is a huge
industry.
Sports and Entertainment Marketing
Rationale (continued)
 Little league sports bring large sums of
money to communities of all sizes.
 In 2006, a family of four could expect to pay
an average of $352 to attend one Chicago
Cubs baseball game.
 Sports and Entertainment brings money to
the hotel, restauarant, retail, and service
station industries
Sports and Entertainment Marketing
Rationale (continued)
 Sports and Entertainment Marketing =
an exciting strategy to teach all of
the essential Marketing concepts!
Concepts Covered in Sports and
Entertainment Marketing
 Product/Service Management
 Promotion
 Selling
 Pricing
 Marketing Informaiton Management
 Distribution
Sports and Entertainment Marketing
Curriculum
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Importance of S & E
Marketing/Overview of Sports,
Entertainment, and Recreation
Marketing
Economic and Social Impact of
College athletes
Big League Professional Sports
Complete with Agents, Managers,
Landing a Team, and Ethics
Marketing Athletics through public
speaking, Public Relations, Book
Publishing, and Fan Clubs
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Associating Athlete of Special
events (Charities, Camps, One-Day
seminars
Role, Operation, and Cast of a
Sports Marketing Firm
Entertainment Industry Including
Movies, Television, Concerts, the
Arts, Annual Events, and
Entertainment Awards
Customized Entertainment,
Information Technology,
and Marketing Entertainment to
the world
Sports and Entertainment Marketing
Curriculum
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Recreation Marketing including
Travel and Tourism, Resorts,
Theme Parks, and Careers
Marketing Plans for Sports and
Entertainment
-Marketing Research
-Developing a Marketing Plan
-Advertising and Promotions
- The Bottom Line
Product Research and
Development
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Legal Issues for Sports and
Entertainment
-Laws and Contracts
-Unions
-Licensing
Sports Marketing Careers
Trends in the Global Market
for sports
Promotion, Advertising, Sales
Public Relations
Economics
Communication
Sports and Entertainment Marketing
Resources
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Magazines
Newspapers
Software
Internet
Television
Textbooks
Reference Books
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Conferences
Athletic Director
Professional Sports Franchises
Movie and Stage Theaters
Theme Park marketing staff
Television and Radio Stations
Retailers/Manufacturers
Sports and Entertainment Marketing
Projects
Big Stadium/Professional Football
Team Project
Steps in order to complete project
 Questions and Answers
 Design a Stadium and Determine other
Businesses
Sports and Entertainment Marketing
Projects
Music/Concert Assignment
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Look up your favorite singer or group using any reliable source, and write a
one page report about the singer or group.
Write two paragraphs explaining the type of music your singer or group
produces
Design a T-Shirt for your singer or group
How much would you be willing to pay for a concert to see your singer or
group?
Design the front and back of a ticket for the concert
What items will you make available to purchase from a fan club?
Present your creation to the class
Sports and Entertainment Marketing
Projects
Project Using a Newspaper
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Play Jeopardy by asking questions from different color-coded sections of the
newspaper
Students summarize articles from Sports and Entertainment section
Students design a news collage using the newspaper highlighting current
events
Teams of students study the newspaper sections and give a newscast
highlighting newsworthy events
Each student makes up current event questions for sports and entertainment
using the newspaper or Internet
Sports and Entertainment Marketing
Projects
State Tourism Project
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Research a state and determine which characteristics of that state will be
advertised for tourism
Design a bumper sticker, coffee mug, T-Shirt, or other item to use for state
promotional purposes.
Give a presentation that focuses on reasons for tourists to visit their state.
Design a brochure to advertise their state
TIME: 3-5 class periods
Group Size: 2-4 students
Materials: Brochures from travel agencies, road atlases, vacation guides, 800
numbers for state tourism, state resource materials
Background: Tourism is big business for many states. Advertising for tourist
dollars has become very creative and intense.
Sports and Entertainment Marketing
Projects (continued)
Preparation: Gather atlases and tourism materials from travel agencies. Gather
800 numbers from students to call for state tourism info. Possibly have a
travel agent speak to the class about tourism for different states.
Procedure:
 Group decides on a state
 Group develops a promotional item, brochure, and a presentation for class to
advertise their state
 Gather resource materials to use when preparing their presentations
 Students give presentations to the class in which they highlight info about
the state they have chosen, show their promotional items, and hand out their
brochures.
Assessment: Groups will receive three grades for this project
Sports and Entertainment Marketing
Web Sites
Sites for Sports:
Sites for Music and Entertainment:
www.espn.com
www.nba.com
www.nfl.com
www.wnba.com
www.newsweek.com
www.chronicle.com
www.usatoday.com
www.sports.com
www.cba.com
www.wallstreetsports.com
www.rollingstone.com
www.diryahoo.com
www.msbet.com
www.jslyrics.com
www.arista.com
www.mtv.com
www.soundz.com
www.jazz.com
www.amc-theaters.com
www.mrshowbiz.go.com
Sports and Entertainment Marketing
TV/Newspapers/Magazines
TV Programs:
Magazines
CNBC
20/20
Dateline
60 Minutes
HBO’s Outside the Lines
Street & Smith’s Sports Business
The Sporting News
ESPN
Variety
Premiere
Ad Week
Brand Week
Newspapers
USA Today
Wall Street Journal