Transcript Mobile Marketing Strategy

Mobile Marketing
Strategy
Mobile
Website
Social
Media
Mobile
App
Push Alerts
(via mobile app)
Mobile Marketing
Strategy
Social Media
73% of SmartPhone users access social networks on
their devices via apps at least once per day.
Source: Lightspeed Research
Mobile Marketing
Strategy
Social Media
Content must be mobile friendly!
Mobile Marketing
Strategy
Mobile Website
If you do not have a mobile website, you are ignoring a
segment of your membership and/or community that
wants to use your site.
Mobile Marketing
Strategy
Mobile Website
www.springfieldchamber.com
July 2012
All Visits: 7694
Mobile Visits: 215
Mobile Marketing
Strategy
Mobile App
Mobile Marketing
Strategy
Mobile App
There Are Better Reasons for Launching
a Mobile App Than:
•Peer Pressure
Mobile Marketing
Strategy
Mobile App
There Are Better Reasons for Launching
a Mobile App Than:
•Peer Pressure
•Act Now! Opportunity
SpringfieldMO2Go
Community members
• Business
directory
• Discounts/Coupons/Offers
Chamber members
• Connectivity to the
Chamber
• Calendar of events
• Demographic statistics
• Member directory
• Chamber/member news
SpringfieldMO2Go
Promotion – 2 Stages
“It’s Coming!” & “It’s Here!”
• Print & Web Ads
• Statement Stuffers
• Electronic & Print Newsletter
• E-mail Blast
• Table Tents
Mobile Marketing
Strategy
Mobile App
Post Launch – Now What?
You can’t just launch it and leave it!
Mobile Marketing
Strategy
Mobile App
Post Launch – Now What?
Have your post-launch plan in place before
launch. Ask questions. Anticipate issues.
Mobile Marketing
Strategy
Mobile App
Post Launch – Now What?
Perform quality control checks for errors and
inconveniences.
Mobile Marketing
Strategy
Push Alerts
(via a mobile app)
Mobile Marketing
Strategy
Push Alerts
(via a mobile app)
Plan on the front end of development
to segment users for targeted
messaging.
Mobile Marketing
Strategy
What about text
messaging?
Mobile Marketing
Strategy
Text Messaging
Mobile Marketing Association’s
Best Practices
www.mmaglobal.com