Transcript Slide 1
What do You see Review of Tesco Insurance Lesson Objective Evaluate the effectiveness of the use of techniques used in marketing products in one organisation. Choose a Tesco product or service. Find out how it is currently marketed Identify the technique(s) used to market it. Say what is good about the technique and how it is used Say what is not good about the technique And how it is used Make recommendations for improvement. How could the marketing of the Product/service be improved. Which technique(s) would you use instead and why How will you do this? Tesco News • http://www.marketingweek.co.uk/tesco-forms-insurancepartnership/3004370.article • http://www.marketingmagazine.co.uk/news/rss/65899/Tescoinsurance-go-offer-shopping-aisles/ • http://www.moneymarketing.co.uk/adviser-news/tesco-wants-10of-financial-services-market/1009594.article • http://www.tescoplc.com/plc/about_us/strategy/services/ • www.tesco.com • www.tescoplc.com • www.youtube.co.uk • Newspapers/Magazines • Document boxes • Keywords- Tesco Marketing Techniques Tesco Insurance • Marketing of Tesco Insurance Task • Create a poster which shows the ways in which Tesco have Tesco Finance • The poster should include images • Show which techniques have been used Example Branding- to raise customer awareness and show extension to the Tesco Brand Product Development Insurance is a new product for Tesco in the financial market. It is a adding a new product to Tesco finance which is an example of Market penetration Use of Website for advertising and quotes Relationship marketing – building on existing relationship with customers by giving double club card points Flyer- positioned in aisles in shops Homework Evaluate the effectiveness of the use of techniques used in marketing products in one organisation. Choose an other Tesco product or service. Find out how it is currently marketed Identify the technique(s) used to market it. Say what is good about the technique and how it is used Say what is not good about the technique And how it is used Make recommendations for improvement. How could the marketing of the Product/service be improved. Which technique(s) would you use instead and why Lesson Objective Evaluate the effectiveness of the use of techniques used in marketing products in one organisation. Choose a 3rd Tesco product or service. Find out how it is currently marketed Identify the technique(s) used to market it. Say what is good about the technique and how it is used Say what is not good about the technique And how it is used Make recommendations for improvement. How could the marketing of the Product/service be improved. Which technique(s) would you use instead and why • Some: justify your choices using higher level skills such as researching and interpreting data and using logical judgements about the validity and reliability of the data. • Most: Comment on the effectiveness of the use of the marketing techniques in one organisation, carry out research to identify strategies the organisation could use to improve their marketing of the product, make recommendations for improvement to the marketing strategy • All: identify a product of TESCO explain how it has been marketed, was the marketing successful, why/not. Make a suggestion for improvement Task – 30mins • Create a poster which shows the ways in which Tesco have marketed one of the following:• TESCO DIRECT(catalogue store) • TESCO telecommunications • TESCO EXPRESS- corner shops • TESCO DIETS • TESCO FILM CLUB • TESCO UTILITIES- Gas/Elec • TESCO TRAVEL • The poster should include images • Show which techniques have been used and where. Producing Written Work • Now take your poster and write up how this TESCO Product is has been marketed. • Now explain what technique this method demonstrates • Say what is good about the way the product has been marketed (why is it successful) • Say what is not so good about the way it has been marketed (why not successful) • Say how you could improve the marketing of this product and why your idea will work