Transcript the g.r.e.a.t. Program Presentation

Schneider Marketing
Solutions
G.R.E.A.T. MEDICAL MARKETING & BUSINESS DEVELOPMENT CONSULTING
Build a G.R.E.A.T. Medical Business

Do you want bigger profits, but don’t want to compromise your specialty?
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Do you want more quality patient referrals?
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Do you want a highly trained, inspired and motivated staff?
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Do you want an effective and trackable marketing plan?
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Do you need a trusted medical marketing advisor?
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You Need A G.R.E.A.T. Marketing & Business Development Program
Schneider Marketing Solutions
Knowledge
Experience
Credibility

“Julianna’s knowledge and expertise gained from years of analyzing our industry,
educated my staff about best practices, organizational changes and the development
of new strategies. Even my more tenured staff members were receptive to Julianna’s
ideas.” – Elizabeth VanderVeer, M.D., President, VanderVeer Center
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"Julianna, you are an amazing consultant and person! You have your finger on the pulse
of the health care market and your suggestions have been invaluable!”- John Young,
MD, Silver Falls Dermatology & Aesthetics

"Julianna is hard working, focused on practical implementation of strategic directives
and has demonstrated her ability to “get things done.” She is an outstanding
communicator, who creates easy-to-understand messaging. She is a team player who
understands the importance of win/win scenarios and is easy to collaborate with. Thank
you, Julianna." – Craig Bushnell, Int'l Sales Director, Ulthera, Inc.
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"Julianna is constantly willing to think beyond the “norm,” knows how to build effective,
multi-platform marketing strategies that distinguishes from competitors and most
importantly, generates results." - Charles Stover, Account Executive, Comcast Spotlight
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“Julianna is easily one of the smartest, most effective and articulate people in the
business. She has incredible instincts and knows exactly what she wants to accomplish,
gracefully managing each creative endeavor from inception of an idea to the flawless
execution of a successful event/campaign.” - Amy Linford, Marketing Manager,
Entercom Radio
SMS: Focused on G.R.E.A.T. Solutions
GROW
• Profits
• Patient Base
Retain
• Quality
Patients
Enhance
• Reputation
• Referrals
Achieve
• Financial &
Professional
Goals
Transform
• Staff into a
motivated
team
This Program and all collateral is Copyright 2015 Schneider Marketing Solutions
The G.R.E.A.T. Program:
•Owner Vision
•Staff Roles
•Strengths &
Opportunities
Step 1
Assess
Step 2
Design
•Marketing Plan
•Reputation
Management
•Referral
Development
Step 4
Follow Up
•Staff Training
•Task Out
•Monitor
•Report
•30/60/90 Day
Follow up
Coaching
Step 3
Implement
This Program and all collateral is Copyright 2015 Schneider Marketing Solutions
SMS G.R.E.A.T. Program Schedule:
Day 1: Monday
9am: Meet with Physician
Owner: Identify personal
and financial goals
Day 2: Tuesday
11am: Meet with Manager:
Identify challenges,
opportunities
9am: Meet with Manager:
Profit goal planning &
implementation
1pm: Staff Lunch Training:
Identifying our strengths
and opportunities
12pm: Staff Lunch Training:
Teambuilding
2pm: Meet with Marketing:
Identify challenges &
opportunities
1pm: Meet with Marketing:
Profit-focused
implementation
3pm: Clinical Staff Training:
Educating vs. Selling,
Review-Connect-Review
Training
Day 3: Wednesday
9am: Meet with Physician
Owner: Reputation
management and referrals
Day 4: Thursday
10pm: Meet with Marketing: 9am: Meet with
Physician/Owner:
Reputation and referral
planning & implementation Implementation & insights
12pm: Luncheon with
Manager & Marketing
1pm: Front Office Training:
Call-to-Consult
3pm: Consult Training:
Consult-to-Close Day 4
Day 30/60/90:
Coaching Calls to review
10am: Meet with Marketing: implementation successes
and make adjustments, if
Annual marketing plan
needed.
1pm: Staff Lunch & Learn:
“The One Thing” &
Announcements of any
changes/goals/contest
2pm: Meet with Manager &
Marketing: implementing
goals, training, follow-up
This Program and all collateral is Copyright 2015 Schneider Marketing Solutions
Do You Love
What You Do?
What Problem Do
You Solve?
How do you
contribute to the
community?
What kind of
leader are you?
Who, What,
Where?
Resources /
Budget
How Do You
Want To Reach
Them?
Tools – Time
How Are You
Getting To Your
Goals?
Too Much DIY?
Are You
Documenting?
Outsourcing
Options?
IMPLEMENT
Why Are You
Doing This?
Unique Selling
Position
Who Is Your Ideal
Customer/Client/
Patient?
SYSTEMS
What Is Your
Passion?
What is “YOUR”
Brand?
PLAN
Why – The Dream
IMAGE
VISION
GROW: Profits & Patient Base
In The Trenches:
Daily Focus on
Goals
Tasking Out
Monitor: Are Tasks
Contributing To
Goals?
Working “On” The
Business
This Program and all collateral is Copyright 2015 Schneider Marketing Solutions
RETAIN: Patient Clientele
STAFF TRAINING
VIP PROGRAMS
CREATING PATIENTS FOR LIFE
- Call-To-Consult
- Exclusivity
- Retention Programs
- Consult-To-Close
- Apps & Social Media
- Following Up
- Educating vs. Selling
- Events
- Review, Connect, Review
This Program and all collateral is Copyright 2015 Schneider Marketing Solutions
ENHANCE: Reputation & Referrals
Drive
More
Business
To YOU
Training & Education
Target
businesses,
promote
services
WIN the
Business
Keep
the
Business
Referral
Development
Call-to-Consult
Training, Consultto-Close Training,
Team Training,
Objection
handling,
Competitive
updates
Social
Media, PR,
Client
Reviews
Reputation
Enhancement
This Program and all collateral is Copyright 2015 Schneider Marketing Solutions
ACHIEVE: Key Marketing Initiatives
Learn how to “execute to the vision”
Plan and implement an annual marketing
plan that supports the vision and profit goals
Learn how to create “Brand Ambassadors”
that attract new, quality patient referrals
Learn how to retain patients and create
“patients for life”
Learn how to advertise and promote with
trackable success
Learn how to manage the
brand’s reputation effectively
This Program and all collateral is Copyright 2015 Schneider Marketing Solutions
TRANSFORM: Build A Motivated, Inspired Staff
•Service Confidence
•Build Relationships
•Set Standards
•Build Incentives,
Reward/Admonish
•Community Giving
•Know What’s
expected
•Earn MVP Awards
•Act as an interdependent Team
Owner(s)
Managers
Staff
Outside
Partners
•Set Up Staff For
Success
•Leading vs.
Managing
•Set Standards
•Hire Quality
•Engage, train,
monitor
•Planning,
Strategizing
•Executing
•Training
•Reporting
This Program and all collateral is Copyright 2015 Schneider Marketing Solutions
PROGRAM IS $4800
MONEY-BACK
GUARANTEE!
- Make back your investment or
we’ll refund your money!
•
MARKETING WRITE-OFF
•
MONEY-BACK GUARANTEE*
•
5% CASH DISCOUNT
INCLUDES:
•
4-DAY ONSITE PROGRAM
•
ALL COLLATERAL
•
ALL TRAINING
•
ALL FOLLOW-UP COACHING
SCHEDULE YOUR G.R.E.A.T. WEEK NOW!
*CERTAIN RULES APPLY, PLEASE ASK FOR DETAILS
This Program and all collateral is Copyright 2015 Schneider Marketing Solutions
•Annual Marketing
Planning
•Press Releases & PR
Marketing
•Media Planning and
AOR
•Brand Ambassador
Programs
•Event & Tradeshows
•Reputation
Management
•Social Media
Planning,
Implementation
Enhancing
• Referral
Programs
• Branding,
Collateral
Review
• Profitability
Assessment
• Sales Strategies
• Internal
“science” makeovers
Marketing
Business Development
Additional Solution Menu:
Designed to GROW Your Business
• Retention
Programs
• Organizational
Development
• Staff Training
• Video
This Program and all collateral is Copyright 2015 Schneider Marketing Solutions