Transcript chapter 8 organizational structure and control systems

ONLINE SERVICES
ONLINE DATING SERVICES
Online dating services or Internet dating is a dating system which allows
individuals, couples and groups to make contact and communicate with each
other over the Internet, usually with the objective of developing a personal
relationship or any business problems.
INTRODUCTION TO VALUE PROPOSITION
Value Proposition is a business or marketing statement that summarizes
why a consumer should buy a product or use a service. Companies use this
statement to target customers who will benefit most from using the
company's products, and this helps maintain an economic moat.
Creating a value proposition is part of business strategy.
Strategy is based on a differentiated customer value proposition. Satisfying
customers is the source of sustainable value creation.
Developing a value proposition is based on a review and analysis of the
benefits, costs and value that an organization can deliver to its customers,
prospective customers, and other constituent groups within and outside the
organization.
VALUE PROPOSITION
Idea:
Value = Benefits – Costs
Dependent Variable: Value
Independent Variable: Benefits & Costs
Where Benefits has positive correlation affecting Value and Costs have
negative correlation affecting Value.
BENEFITS
[1] Easier and faster communication
[2] Globalization
[3] Customer satisfaction
[4] Researching
[5] Provides users various information
[6] Income
COSTS
[1] Light Expenses
[2] Labor Cost for the installment
[3] Cost of Materials used
[4] Business Risks
VALUE
To evaluate the value proposition, we need to determine the degree of
benefits and costs.
When the benefits are high and the costs are low. Then, then it has good
value of service.
But if costs are higher than benefits. Then poor service value.
TARGET MARKETS
 Our target markets are the stakeholders of the online services, which
includes:
[1] We, the owners of the Online Services
[2] The Internet Service itself
[3] Users
[4] Computers
[5] The Economy and all people around us.
Positioning
In marketing, positioning has come to mean
the process by which marketers try to create an
image or identity in the minds of their target
market for its product, brand, or organization.
On the otherhand we can say probably the most common
is: identifying a market niche for a brand, product or
service utilizing traditional marketing placement strategies
(i.e. price, promotion, distribution, packaging, and
competition
Marketing campaign:
• Specific activities designed to promote a
product, service or business. A marketing
campaign is a coordinated series of steps that
can include promotion of a product through
different mediums (television, radio, print,
online) using a variety of different types of
advertisements.
Select positioning for marketing campaign:
• We can select a positioning them for the
marketing campaign ,city hall .City hall means
here all people of city generally come in order
to see various function like music,theater,
• On the other hand we can select university
campus.If we choose university campus so
that university,s all student can easily known
about online dating service.
User Benefit:
• One can choose dating for developing friendship, finding pen
pals, making love, making romance, finding partner for
marriage, and so on.
• Ultimately, dating will definitely relax your life.
• Dating is nowadays very easy, as there are many online dating
services available.
• These online dating services permit you chatting with them
on live chat, contacting them directly through e-mail,
contacting them over their personal phone/mobile, going
with them for shopping, spending time with them in
restaurants,
• and even having possible make boyfriend-girlfriend with
them. It is up to you which relationship you are expecting
from them.
• Competitive positioning is about defining how we’ll
“differentiate” our offering and create value for our market.
It’s about carving out a spot in the competitive landscape and
focusing our company to deliver on that strategy. A good
strategy includes
• Market profile: size, competitors, stage of growth
• Customer segments: groups of prospects with similar wants &
needs
• Competitive analysis: strengths, weaknesses, opportunities
and threats in the landscape
• When our market clearly sees how our offering is different
than that of our competition, it’s easier to generate new
prospects and guide them to buy.. There are three essential
types of value:
• operational excellence, product leadership and
customer intimacy.