Transcript the marketing connection

THE MARKETING
CONNECTION
Goals
Understand several key concepts of
marketing
 Learn the 7 marketing functions
 Learn the 4 elements of the promotional
mix.

Marketing is Everywhere
Look around the room- how many
students have clothes or shoes with
logos?
 Have you ever based a look or hair style
off a celebrity?
 Have you ever worked in retail? Posted
fliers? Convinced your friends to do
something?

Marketing
Marketing- the process of determining and
satisfying the needs and wants of
customers.
The Key Functions of Marketing
1. Product/ Service Management

Designing,
creating,
improving, and
maintaining
products and
services that
satisfy customers
needs.
2. Distribution

Getting the product or service to the
customer the best way possible.
This includes everything from the factory to your hands.
3. Selling
 Direct
contact
with customers
to determine
their needs and
satisfy these
needs.
 * a salesperson
4. Market Research
 The
process of gathering and
using information about
customers to improve business
decisions
 Example: Surveying
5. Financing
• The process of
getting the
money to make
and market the
product/ service
• EX: getting a business
loan from a bank.
• Selling stock
6. Pricing
The process of
deciding how
much a
product/
service will
cost a
customer
7. Promotion
 The
communication
to inform,
persuade, and
remind
consumers to
buy a
product/service.
Marketing, Society, and You

Every business is involved in marketing.
Marketing is everywhere from the billboard
you see.....
 To the truck transporting products.......

To the location of the store you go to ....
 To the cashier at the check out counter....
 Where we feel the effects of pricing
decisions.

Marketing Ideas
Like a product or service....ideas can be
marketed.
 Politicians do it to “sell” plans and values to
voters.

Marketing Individuals

Individuals also use marketing
Star athletes market athletic ability and
success
 College applicants market their potential as
students
 Job seekers market their potential as
contributing employees

Marketing Yourself in the
Workplace
You will need to “sell” yourself to....
 get into college,
 apply for scholarships,
 get a job,
 get a promotion,
 convince other people of your ideas.


Employment is an exchange

You give your time and skills in exchange
for a paycheck and benefits

You must understand your employers
needs and wants so that job performance
meets or exceeds expectations.
Marketing yourself- Marketing
research

Self-assessment- understanding your
strengths and weaknesses and personal
preferences will help you find a good career
match.
Marketing Yourself-Promotion

How to present yourself in the best light
and showcase your value in your resume,
job correspondence, and interviews