Transcript Document

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INF397C
Introduction to Research in Information
Studies
Spring, 2005
Day 13
R. G. Bias | School of Information | SZB 562BB | Phone: 512 471 7046 | [email protected]
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Confidence Intervals
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• We calculate a confidence interval for a population parameter.
• The mean of a random sample from a population is a point
estimate of the population mean.
• But there’s variability! (SE tells us how much.)
• What is the range of scores between which we’re 95% confident
that the population mean falls?
• Think about it – the larger the interval we select, the larger the
likelihood it will “capture” the true (population) mean.
• CI = M +/- (t.05)(SE)
• See Box 12.2 on “margin of error.” NOTE: In the box they arrive
at a 95% confidence that the poll has a margin of error of 5%. It
is just coincidence that these two numbers add up to 100%.
R. G. Bias | School of Information | SZB 562BB | Phone: 512 471 7046 | [email protected]
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CI about a mean -- example
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CI = M +/- (t.05)(SE)
Establish the level of α (two-tailed) for the CI. (.05)
M=15.0 s=5.0 N=25
Use Table A.2 to find the critical value associated with the df.
– t.05(24) = 2.064
• CI = 15.0 +/- 2.064(5.0/SQRT 25)
= 15.0 +/- 2.064
= 12.935 – 17.064
“The odds are 95 out of 100 that the population mean falls between
12.935 and 17.064.”
(NOTE: This is NOT the same as “95% of the scores fall within this
range!!!)
R. G. Bias | School of Information | SZB 562BB | Phone: 512 471 7046 | [email protected]
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Another CI example
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• Hinton, p. 89.
• t-test not sig.
• What if we did this via confidence
intervals?
R. G. Bias | School of Information | SZB 562BB | Phone: 512 471 7046 | [email protected]
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Limitations of t tests
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Can compare only two samples at a
time
Only one IV at a time (with two levels)
But you say, “Why don’t I just run a
bunch of t tests”?
a) It’s a pain in the butt.
b) You multiply your chances of making a
Type I error.
R. G. Bias | School of Information | SZB 562BB | Phone: 512 471 7046 | [email protected]
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ANOVA
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• Analysis of variance, or ANOVA, or F
tests, were designed to overcome these
shortcomings of the t test.
• An ANOVA with ONE IV with only two
levels is the same as a t test.
R. G. Bias | School of Information | SZB 562BB | Phone: 512 471 7046 | [email protected]
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ANOVA (cont’d.)
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• Remember back to when we first busted out some
scary formulas, and we calculated the standard
deviation.
• We subtracted the mean from each score, to get a feel
for how spread out a distribution was – how DEVIANT
each score was from the mean. How VARIABLE the
distribution was.
• Then we realized if we added up all these deviation
scores, they necessarily added up to zero.
• So we had two choices: we coulda taken the absolute
value, or we coulda squared ‘em. And we squared
‘em.
Σ(X – M)2
R. G. Bias | School of Information | SZB 562BB | Phone: 512 471 7046 | [email protected]
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ANOVA (cont’d.)
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• Σ(X – M)2
• This is called the Sum of the Squares
(SS). And when we add ‘em all up and
average them (well – divide by N-1), we
get S2 (the “variance”).
• We take the square root of that and we
have S (the “standard deviation”).
R. G. Bias | School of Information | SZB 562BB | Phone: 512 471 7046 | [email protected]
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ANOVA (cont’d.)
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• Let’s work through the Hinton example
on p. 111.
R. G. Bias | School of Information | SZB 562BB | Phone: 512 471 7046 | [email protected]
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F is . . .
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• F is the variance ratio.
• F is
– between conditions variance/error variance
– (systematic differences + error variance)
/error variance
– Between conditions variance/within
conditions variance
(This from Hinton, p. 112, p. 119.)
R. G. Bias | School of Information | SZB 562BB | Phone: 512 471 7046 | [email protected]
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Check out . . .
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• ANOVA summary table on p. 120. This is for a ONE FACTOR
anova (i.e., one IV). (Maybe MANY levels.)
• Sample ANOVA summary table on p. 124.
• Don’t worry about unequal sample sizes – interpretation of the
summary table is the same.
• The only thing you need to realize in Chapter 13 is that for
repeated measures ANOVA, we also tease out the between
subjects variation from the error variance. (See p. 146 and 150.)
• Note, in Chapter 15, that as factors (IVs) increase, the
comparisons (the number of F ratios) multiply. See p. 167, 174.
• What happens when you have 3 levels of an IV, and you get a
significant F?
• Memorize the table on p. 177. (No, I’m only kidding.)
R. G. Bias | School of Information | SZB 562BB | Phone: 512 471 7046 | [email protected]
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Interaction effects
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• Here’s what I want you to understand about
interaction effects:
– They’re WHY we run studies with multiple IVs.
– A significant interaction effect means different levels
of one IV have different influences on the other IV.
– You can have significant main effects and
insignificant interactions, or vice versa (or both sig.,
or both not sig.) (See p. 157, 158.)
R. G. Bias | School of Information | SZB 562BB | Phone: 512 471 7046 | [email protected]
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Correlation
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• With correlation, we return to
DESCRIPTIVE statistics. (This is
counterintuitive. To me.) (Well, it’s
BOTH descriptive and inferential.)
• We are describing the strength and
direction of the relationship between two
variables.
• And how much one variable predicts the
other.
R. G. Bias | School of Information | SZB 562BB | Phone: 512 471 7046 | [email protected]
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Correlation
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• Formula –
– Hinton, p. 259, or
– S, Z, & Z, p. 393
• Two key points:
– How much predictability does one variable
provide, for another.
– NOT causation.
• Let’s work two trivial examples.
R. G. Bias | School of Information | SZB 562BB | Phone: 512 471 7046 | [email protected]
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Let’s talk about the final
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• Here’s what you’ve read:
– Huff (How to lie with statistics)
– Dethier (To know a fly)
– Hinton: Ch. 1 – 15, 20
– S, Z, & Z: Ch. 1-8, 10-13
– Several other articles
R. G. Bias | School of Information | SZB 562BB | Phone: 512 471 7046 | [email protected]
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For the final, EMPHASIZE…
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• Descriptive stat
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Measures of central tendency, dispersion
Z scores (both ways!)
Frequency distributions, tables, graphs
Correlation (interpret, not calculate)
• Inferential stat
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Hypothesis testing
Standard error of the mean
t-test (calculate one, for one sample; interpret others)
Confidence intervals (maybe calculate one)
Chi square (maybe one)
ANOVA – interpret summary table
Type I and II errors
Effect size (book only – concept, not calculate)
R. G. Bias | School of Information | SZB 562BB | Phone: 512 471 7046 | [email protected]
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Emphasize . . .
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• Experimental design
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IV, DV, controls, confounds, counterbalancing
Repeated measures, Independent groups
Sampling
Operational definitions
Individual differences variable
Ethics of human study
Possible sources of bias and error variance and how to
minimize/eliminate
• Qualitative methods
– Per Rice Lively, Gracy, Doty
– Survey generation (from SZZ, Ch. 5)
R. G. Bias | School of Information | SZB 562BB | Phone: 512 471 7046 | [email protected]
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De-emphasize
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Complicated probability calculations
APA ethical standard (S,Z, & Z, Ch. 3)
Content analysis (SZZ, Ch. 6)
Calculating an ANOVA.
Nonequivalent control group design
(SZZ, Ch. 11) (Indeed, de-emphasize all
Ch. 11)
• Hinton, Ch. 12
R. G. Bias | School of Information | SZB 562BB | Phone: 512 471 7046 | [email protected]
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Sample Problems
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• With answers – hand out.
R. G. Bias | School of Information | SZB 562BB | Phone: 512 471 7046 | [email protected]
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Experiment 1
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I’ll present 10 word, one at a time.
Presented visually.
After the 10th I’ll say “go” and you’ll write down
as many as you can.
Don’t have to remember them in order.
Pencils down.
Ready?
R. G. Bias | School of Information | SZB 562BB | Phone: 512 471 7046 | [email protected]
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balloon
doorknob
minivan
meatloaf
teacher
zebra
pillow
barn
sidewalk
coffin
R. G. Bias | School of Information | SZB 562BB | Phone: 512 471 7046 | [email protected]
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i
balloon
doorknob
minivan
meatloaf
teacher
zebra
pillow
barn
sidewalk
coffin
R. G. Bias | School of Information | SZB 562BB | Phone: 512 471 7046 | [email protected]
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Experiment 2
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•Now, 10 new words.
•Same task -- recall them.
•After the 10th one I’ll say “Go,” write
down as many of the 10 words as you
can.
•Again, don’t have to remember them in
order.
•Pencils down.
•Ready?
R. G. Bias | School of Information | SZB 562BB | Phone: 512 471 7046 | [email protected]
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i
forget
interest
anger
imagine
fortitude
smart
peace
effort
hunt
focus
R. G. Bias | School of Information | SZB 562BB | Phone: 512 471 7046 | [email protected]
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i
forget
interest
anger
imagine
fortitude
smart
peace
effort
hunt
focus
R. G. Bias | School of Information | SZB 562BB | Phone: 512 471 7046 | [email protected]
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Course Evaluation
R. G. Bias | School of Information | SZB 562BB | Phone: 512 471 7046 | [email protected]
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See you Monday!
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• Don’t hesitate to call or shoot me an
email if you have any questions.
R. G. Bias | School of Information | SZB 562BB | Phone: 512 471 7046 | [email protected]
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