Rosato Presentaton - Total Beverage Solution

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Transcript Rosato Presentaton - Total Beverage Solution

Tiziano Sparkling Rosato is capitalizing on two prominent
trends:
Rosé & Sparkling
 Sparkling wine consumption +14%
 Prosecco category is +40% in 2014
 $13-$18, the fastest growing
price segment
 Rosé wine consumption is +34%
Brand
Santa Margherita
Mionetto
Bellenda
1917 IL CONTE
Zonin
Zardetto
Tiziano
Rose*
Prosecco*
$20.73
$18.42
$15.99
$12.99
$18.01
$16.39
$15.19
$13.73
$18.99
$16.99
$15.49
$13.49
$14.99
$13.99
$
increase
$2.31
$3.00
$1.62
$1.46
$2.00
$2.00
$1.00
*Average front line average prices
 Rosé sparkling wine +11%
 Rosé wines are typically set at a
higher price than white
BEST VALUE
Offering a premium Italian sparkling rosé at the best
price
Key Points
 The raboso grape has vibrant acidity, making it ideal for the production of sparkling wines
 Vento is the same region Prosecco wines are produced
 Low competition in the Italian sparkling rose category
 Premium packaging
 Quality and delicious liquid
 Overall, best-value Italian sparkling rosato
Wine Description
Harvested in mid October, the grapes for this premium sparkling rosé wine were handpicked from the Euganei
hills. The presence of marine fossils in the Euganean Hills area reveals their origin: an archipelago of volcanic
islands that emerged 130 million years ago. Striking reliefs separated by cool valleys, ideal exposure to the sun
and alluvial deposits mixed with volcanic rocks give grapes their unique characteristics.
 Region: Vento
Province: Colli Euganei
 Varietal: 100% Raboso ABV: 12%
Pink wine is in & prosecco is still hot!
The rise of rosé is clearly
divergent from the blush rush
of the '80s. White Zinfandel
sales have been shrinking for
years, but premium dry rosé is
catching fire, with rosés in the
over $12 category, up 34% offpremise over last year”.
- Ben O’Donnell
Wine Spectator
August 7, 2013
STRIKE WHILE THE FIRE IS STILL HOT!