Transcript CarbonCoin is a…

CarbonCoins
Green
Vignette
Your currency for fighting climate change
anytime, anywhere
Christian Spindler & Nicolas Tissot
October 2014
Show, trade, and enjoy
your CC in
your social networks
Carbo
n Coin
Get CC with
climate-friendly
shopping and
investing
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Spend CC on
climate-friendly
products and
earn discounts
Which problem are we trying to solve?
Climate change mitigation actions for retail consumers are complex, abstract, and
have significant entry barriers
Today, taking action against climate change is not very rewarding for consumers, due to the following
reasons:
 Large investments required
Most efficient measures, like insulating your home, switching to e-mobility (if public transport is not an
option), or investing into renewable energy assets usually comes with a huge upfront cost
 Carbon offsetting is cumbersome and not always transparent
Carbon offsetting, besides being the least favorable tool in climate change mitigation, is not suitable for
everyday life. People have to be brought to a website to enter travel details which they often don’t have at
hand (km driven by car?). According to recent studies1), only a fraction of people heard about voluntary
offsetting before, and only 20 % of Swiss ever paid for emissions
 Incentives to engage in voluntary actions are low today
The immediate reward for offsetting carbon emissions is a plain certificate from the offsetting
organization. However, there is no way to improve one’s social status by taking action. We believe (and
studies show) that social status is a main driver for voluntary engagement in climate change mitigation.
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(1) Julia Blasch, ETHZ: Consumers’ Valuation of Voluntary carbon Offsetts – A Choice Experiment in Switzerland. January 2013
How are we going to address this problem?
We introduce a currency that enables consumers to engage in climate change
mitigation – anytime, anywhere, and with both social and material rewards
CarbonCoin is a…
 …virtual alternative currency like Bitcoin
 …model which is based on sound climate-scientific results
1)
 …social currency that has also material value, e.g. enables cheaper shopping for climate-friendly goods
Why you love it
CarbonCoins give you real rewards for your climate engagement. Share your CC
account on our platform and on Facebook with your social network and compete with
your peers who is saving our climate best
How you get it
•
•
CarbonCoins are produced whenever
an investment in climate change
mitigation is done. This can be as plain as
putting solar PV on your rooftop, or buying
carbon offsets.
The great thing about it: You also earn
CarbonCoins in your everyday shopping –
buying our accredited partners’ products
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(1) IPCC, AR5, WG III, Chapter 3 (2014), www.ipcc.ch
How you spend it
•
•
Spend your CarbonCoins on any carbonneutral products or services that participate in
our program and went through a tough
certification process.
Benefit from exclusive rebates, e.g. pay 50 %
cash, 50 % CarbonCoins
The CarbonCoin business model
Enable consumers to engage – with a classic marketing business model
Academic
support to
frame the
model behind
CarbonCoins
Provide currency concept
Provide valuation and trading platform
Acquire payment acceptors
Marketing
Facilitating
NGOs,
e.g. WWF
Governments, Currency algorithm
Web platform and
Related software
Legal
Most convenient
private action
against climate change
Social comparison
and status
Discounts on selected
products / shops
Platform development and maintenance
Fees to tech providers, e.g. payment systems
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Intimate relationship, Private car drivers
Lot’s of data to be
Upper-class
Generated from
drivers to whom
Customers
status is important
Internet
Online shops
In-shop display
License fees form accepting shops
License fees from project developers
Advertisement fees
How are we going to earn money?
Winning with a proven business model
Our business model is classic and widely proven in internet commerce:
 Provision of a free service with great value proposition for consumers
 Realizing revenues from businesses that use our product for purposes of (targeted) marketing and
advertisement
– Example: A shop accepts CarbonCoins for a (sustainable) selection of its products. It offers a 50/50
rebate on the products, meaning consumers can pay 50 % of the price with local currency (e.g. CHF)
and 50 % with CarbonCoins. The shop benefits from increased direct sales of the products and also
from the image boost by the PR action. In return, the shop has to pay license fees to our venture.
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That’s us
A complementary team with strong sustainability, IT and entrepreneurial expertise
 Experienced entrepreneur with successful Swiss
company found in 2007, 45 employees today
 Exposure to the Swiss Public Administration, NGOs,
and the Swiss market
 Skilled in project acquisition and management,
marketing and client relationship management
Nicolas Tissot
 Carbon Offset acquisition
& relationship
management
 Network management
 Board representation
 Strongly connected (young SECA, HSG Alumni)
 Professional experience and track record in
sustainable technologies and services
 Highly innovative and connected to academia (ETHZ,
FHNW))
 Strongly connected in the DACH region (HSG Alumni,
German and international research centres)
Christian Spindler  Skilled in project acquisition and management,
marketing and climate change communication
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Primary responsibilities
Primary responsibilities
 Company setup
 Partner relationship
 Marketing / Sales
How much CO2 is CarbonCoins going to save?
The technical details of CarbonCoins
For the first time, the IPCC has included a chapter on financial implications of climate change and
investment models in its recent 5th Assessment Report.
 WG III presents in Chapter 3 a first methodology, how expected damages in the future can be discounted
to todays monetary values. Using further equations to convert the value of climate change mitigation to
saved CO2 emissions, we develop a theory that builds the scientific/economic model of CarrbonCoins
 This model is a core IP to our venture
In a nutshell, we calculate the savings in CO2 over the lifetime of a product or investment
 This software also exists and is another core IP or our venture
Then, we cumulate the CO2 savings up to a target year, convert it to an “avoided monetary
damage/loss”, and discount this value to current year’s value by a reasonable investment discount
rate
 Discounting has the nice effect that investments today are worth more that investments in the future –
thus incentivising customers to act now
 Our model only generates money in case of climate change engagement – we want people to become
rich in CarbonCoins!
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Why should you work with us?
We offer a highly professional management of customers’ expectations and desires
Our USPs to customers
 online community building
 clear and concise reporting on
offsetting projects
 possibility to choose among
offsetting projects for consumers
A wealth of experience
2 MBA graduates, 1 entrepreneur and
1 PhD (within 2 guys)
The modern start-up
Lean structure, low costs, full
transparency
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Our clear-cut focus
 Sustainable and meaningful
impact on climate change
mitigation
 Generating an outstanding value
proposition for car drivers to
engage
A proven track record
 Complementary team
 High-level engineers
 Successful entrepreneur
 Successful climate and energy
researcher