Transcript Know Your Earth

Know Your Earth
“Hitting Movie Theaters and
Social Media Outlets Everywhere”
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•The “Know Your Earth” (KYE) project is a venture between NASA’s
Earth-Observing missions and National CineMedia (NCM).
•KYE is a fun, engaging, and educational 3-minute segment of “Did You
Know” questions that all have a message that focuses on global climate
change and literacy throughout the Lobby Entertainment Network (LEN)
in 291 national movie theaters.
•KYE was shown as part of the LEN during the summer movie
blockbuster month of July 2010 (Phase 1).
Why KYE?
SMD Earth Science Education and
Public Outreach Community Forum
11 Missions…1 Message…NASA
wants to help you understand
climate change!
•Target an audience that wouldn’t necessarily seek out this type of
science information
•Inform the public about the importance of climate change and how
NASA is trying to understand the conditions that affect it
•Informing the public about the major issues in climate science and that
local activity can have global consequences
•Influencing people to gather further information about climate change
•View the video and press release at
http://www.nasa.gov/KnowYourEarth
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"All of the climate impacts we see in this video are going to affect our future, so we're
serious about understanding climate change but we wanted to explain what we're doing in
a fun way that would be interesting to viewers.“
---Brian Campbell, KYE Project Lead