Transcript Public Awareness Public Education For Climate Change and

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Public Awareness
Public Education
for Climate Change and
Disaster Risk Reduction
www.ifrc.org
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Objectives:
1.Introduce to Public Awareness Public
Education (PAPE)
2.Share experiences from global campaign
into local campaign
3.Introduce to PAPE Tools
www.ifrc.org
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Session 7
Introduction of Public Awareness and
Public Education for CC and DRR
www.ifrc.org
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Group Work 1
1. Divide participants into Groups of people
2. Ask each participants to visit each post
3. Ask each participants to answer the question
and writing it in the metacard it each post… we
only have 2 minutes- No talking with each other
4. Plenary discussion
www.ifrc.org
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Survey based on
Climate Asia
Project – BBC
Media Action
- Indonesia
Source: www.bbc.co.uk/climateasia
www.ifrc.org
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Survey based
on Climate Asia
Project – BBC
Media Action
Nepal
Source : www.bbc.co.uk/climateasia
www.ifrc.org
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Survey based on Climate Asia Project
– BBC Media Action -Vietnam
www.ifrc.org
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Guiding conceptual frameworks

Strategy 2020: increase community
safety & resilience, protect livelihoods
& strengthen recovery

Hyogo Framework for Action

Comprehensive School Safety

The Framework for Community
Safety and Resilience is the
umbrella/foundation guiding
programming
www.ifrc.org
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Community first:
RCRC contribution to
disaster risk reduction
activities starts with
participatory investigation
and builds on community
engagement and
commitment to build safer
and more resilient
communities.
www.ifrc.org
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National Societies have a long history on working with communities ,
they undertake this task through various activities:
 National public campaigns,
 Partnerships with education authorities
 Developing educational materials for schools,
 Mobilising youth and junior RCRC for peer
education,
 Training and organizing communities
through community-based DRR,
 Using their disaster response operations
as opportunities for improved risk awareness.
www.ifrc.org
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Public awareness and public
education for disaster risk reduction:
A Guide
In 2011, the IFRC published
Public awareness and
education for disaster risk
reduction – a guide,
designed to help National
Societies scale up their work
in disaster risk reduction
campaigning, partnerships
and education.
www.ifrc.org
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Tools
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PAPE Guide : Planning
Why
Where
When
Who
with
www.ifrc.org
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Who
For
What
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Reaching out and drawing people closer
from awareness to education to a culture of safety using
strategic approaches and quality tools
Active part of
culture of safety
Planning to act
Need more support
Active Received education
Seeking more information
Just aware
No intention to act
Not yet reached
www.ifrc.org
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Hazard awareness alone does not lead directly to
people adopting risk-reduction measures. People take
action only when:
• they know what specific actions can be taken to
reduce their risks
• they are convinced that these actions will be
effective
• they believe in their own ability to carry out the
tasks.
www.ifrc.org
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PAPE Guide : Approaches
• Campaign
• Participatory
Learning
• Informal
Education
• Formal School
Based
Intervention
www.ifrc.org
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PAPE Guide : 4 Key Principles
• Consistency &
Standardized
messaging
• Legitimacy and
credibility
• Scalability
• Sustainability
www.ifrc.org
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•
•
•
•
•
•
•
•
•
PAPE Guide : Tools
Publication
Curricula, modules and presentation
E-learning
Games and competitions
Performing arts
Audio and video materials
Web pages and activities
Social media
Telecommunication
www.ifrc.org
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PAPE Guide : Ensuring Quality
•
•
•
•
Well-crafted messages
Powerful images
Engaging and Proven
Adapted and localized
www.ifrc.org
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Session 7
Sharing Experience from Global
Campaign to Local Campaign
www.ifrc.org
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WWF : Earth Hour Global Campaign
http://www.youtube.com/watch?v=FovYv8vf5_E
www.ifrc.org
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IFRC Key Messages on Climate
Change
Strategy 2020, “Recognizing that our
understanding of the extent and impact of climate
change will continue to evolve, we contribute to
measures for adaptation – actions to reduce the
vulnerability of communities to modified
environments – and mitigation – environment
friendly behaviours that also reduce the extent of
global warming which causes climate change.”
www.ifrc.org
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1.
2.
3.
4.
5.
6.
7.
8.
IFRC/RC RC Climate Center Key
Messages on Climate Change (COP17Durban)
Climate change is increasing disaster risk for millions of the
world’s most vulnerable people.
Climate change is already affecting lives and livelihoods of
local communities
The current global humanitarian system cannot cope with
any increased demand.
An integrated approach to community safety and resilience
Improving safety and resilience through early adaptation
action
Local action is the key to adaptation.
Empowering communities through knowledge
We have solutions and the ability to implement them.
www.ifrc.org
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American Red Cross
Key Messages
• Get a kit
• Make a plan
• Be informed
www.ifrc.org
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Australian Red Cross
Key Messages
Step 1. Be Informed
Step 2. Make a Plan
Step 3. Get an emergency kit
Step 4. Know your neighbours
www.ifrc.org
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Global Disaster Preparedness Center:
Key Messages
www.ifrc.org
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Adopt & Adapt - Plant a tree to save
the planet (Srilanka Red Cross)
http://www.youtube.com/watch?v=vheN4Q
WF92g
www.ifrc.org
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Session 12.3.
Introduction to PAPE Tools :
Key Messages
www.ifrc.org
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Public awareness and public
education for disaster risk reduction:
Key Messages
is offered as a tool for
practitioners
internationally to use in a
consensus-building
validation process.
www.ifrc.org
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Global Initiatives
Key
Messages
Step 3:
Completion
of a first
Step 2:
consultation
Holding a version of
global
the key
workshop. messages
Step 1:
Research and
compile a
compendium of
standardized
messages for DRR.
www.ifrc.org
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Step 4:
Completion
of the
validation
project
version of
the key
messages
Step 5:
Next steps
are
validation,
elaboration
and
revision
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The importance of key messages
• Key messages comprise the core, common and
comprehensive information about safety and resilience that
are needed to promote consistent and sustained DRR.
• Effective public education for DRR requires sustained
repetition of the same messages.
• Safety and resilience requires dramatic behavior changes.
• Harmonizing the key messages will establish a foundation
that National Societies and national stakeholders can build
on to standardize messages for their own contexts.
www.ifrc.org
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Key messages for all hazardshousehold and family disaster
prevention
Asses &
Plan
PREPARE TO
RESPOND:
developing
skills
www.ifrc.org
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MITIGATE
RISKS:
physical or
environmental
PREPARE TO
RESPOND:
storing
provisions
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Key hazardspecific
messages
www.ifrc.org
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Group Work 2
3 working groups
Please:
 Step 1: One set of hazard key messages is assigned to each
group (drought, flood, and tropical cyclones).
 Step 2: Identify 2-3 key messages to deliver to the community.
 Step 3: Add “Climate Change perspective” on the context-specific
details
 Step 4: Decide which medium of dissemination to use (example:
radio, brochures, etc.)
 Step 5: Decide with whom to coordinate about the content of the
Key Messages.
www.ifrc.org
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Group Work 2 (continued)
Key Messages
a. …..
b. …..
c. …..
www.ifrc.org
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CC-Context
Specific Detail
Medium to
disseminate
Coordinated
Actors
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The IFRC Learning platform provides learning opportunities
to volunteers, staff, members and partners of National Societies,
the IFRC and ICRC as well as the general public. Registration
and access are free. www.ifrc.org/learning
www.ifrc.org
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RCRC Knowledge Sharing Tools
- Resource Management System (RMS)
- South East Asia: Road To Resilience
- Google Earth for DM Resources
- Climate center: web page
- Climate Net
- FEDNET: CPRR / Communities Of Practice
( RCRC internal)
- IFRC: web page ( public)
www.ifrc.org
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Centers of Reference – Global and
Regional
• Multiples initiatives, methodologies and
community approach within the Red Cross as
well as an un efficient use of resources.
• Great capacity and experience of the Red
Cross and other Institutions that are not
systematized.
• Better use of the community knowledge and
capacities to contribute to their own resilience
and provide common tools for Disaster Risk
Reduction
• Better articulation and complementarities
between actors.
• Need to increase and more efficient use of
existing resources in the regions and globally.
www.ifrc.org
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Reference Centres
Regionals:
 Centre for Community Resilience (Costa Rica R)
 Disaster Preparedness ( El Salvador RC)
 Caribbean DRM Resource Centre (Barbados Red Cross)
Global:
 Center for Evidence-based Practice (CEBP, Belgian RC Flanders )
 Climate Centre (Netherlands RC)
 Global Disaster Preparedness Centre (American Red Cross)
 Global First Aid Reference Centre (French Red Cross)
 Livelihoods Resource Centre (Spanish Red Cross)
 Psychosocial Resource Centre (Danish Red Cross)
 Shelter Research Unit (IFRC and Benelux Red Cross)
 Volunteer Reference Centre (British Red Cross)
 Global Advisory Panel on Corporate Governance and Risk Management
in RCRC NS (Australian Red Cross)
www.ifrc.org
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www.ifrc.org
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How we can use the existing tools in
a better way?
www.ifrc.org
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Key Message
1. Many works have been done by NS already to
support the Public Awareness and Public
Education for CC and DRR.
2. The need to have knowledge sharing amongst
NS to support the Public Awareness and Public
Education initiatives for CC and DRR.
3. The need to use the PAPE Guide and to
adapt/contextualize Key Messages to our own
context and in coordination with other actors.
www.ifrc.org
Saving lives, changing minds.