Transcript Enotourism, Wine tourism, or Vinitourism refers to tourism whose

Wine Tourism
& More
David R Green
Wine Tourism
Something different!
Enotourism, Wine tourism
or Vinitourism
Enotourism, Wine tourism, or Vinitourism refers to
tourism whose purpose is or includes the tasting,
consumption or purchase of wine, often at or near
the source. [1]
Where other types of tourism are often passive in
nature, enotourism can consist of visits to
wineries, tasting wines, vineyard walks, or even
taking an active part in the harvest[2].
Enotourism, Wine tourism
or Vinitourism
Enotourism, Wine tourism or Vinitourism means
organizing travel around the appreciation of,
tasting of, and purchase of wine.
It is a kind of tourism highly developed in many
regions around the world, and it can be as
simple as hopping on a wine shuttle in Napa
Valley or as complicated as renting a villa in the
south of France for a month.
Wine Trails
• Wine trails
• Wine holidays
• Commercial enterprises
• From the basic to the specialised
facility to the US highly
commercialised and architectural e.g.
Napa Valley
Cycling tours
http://wineshuttle.com/
http://winetrain.com/
What's a Wine Train?
This top dining establishment is housed in an
antique train that runs on 25-miles of track in
the heart of the Napa Valley.
The train itself has two engines, three kitchens
on board, and a collection of early 20th
century rail cars that are pure Americana.
The Napa Valley Wine train offers guests great
regional food and fabulous, hard-to-find wines.
Help preserve American history: ride the Wine
Train. A truly unique opportunity to get up
close and personal with our Nation’s past.
The Vineyard and More...
The Social aspect....
• Vineyards..... the landscape
• Wine production & cellar
• Wine tasting
• Food
• Shop e.g. wine sales and
associated items e.g. Gifts etc...
• Even the architecture
Landscape
Landscape
...... Or you can just sip wine,
overlooking the vineyards, from
the newly constructed balcony!
• Holidays
Wine Tastings
• Wine tastings – organised events or by
the glass
• Diversification – from vineyard tours to
lunches to restaurants and weddings
• Conferences etc.... Year round activities
http://www.youtube.com/watch?v=y_S-BmQ4KF0
Tastings
http://www.youtube.com/watch?v=gSvjJEJVcV
g
Winery
• Grapes into wine
• Stainless steel wine vats
• Bottling, Cellars etc....
Wine Making
Wine Making
Bottling
Dining
Shops
http://www.biddendenvineyards.com/
Online Shops
http://www.camelvalley.com/wines-and-shop/
Wine Festivals
• Wine tasting
http://labelleamie.com/our-story/
• Wine sales
• Winery and vineyard promotion
Maps and PR
• Vineyard maps
• Vineyard PR/media kits
http://www.vanduzer.com/
Maps and GIS
• Vineyard maps
• GIS
Virtual Tours
• Commercial Enterprise
• Media Kits etc....
• Google Earth
• Fly Throughs
• Mashups
• Can include all sorts of information from
the vineyards to the winery
• Some Examples
http://www.youtube.com/watch?v=Ce2sWa7Evdk
• Google Earth
• Virtual Tours
Google Earth
http://www.youtube.com/watch?v=7Xj8ZoAOOug
http://www.kunde.com/vineyards
APPS
• Vineyard
• Winery
• Resources etc...
• Examples:
• Vinooracle
• Kelowna Wine
• New England
• Niagara College Teaching Winery Vineyard Tour
• Weinkultur (Full and Lite)
Apps
http://napavalleyregister.com/video-smartphone-apps-help-vineyard-managersgrow-wine/vmix_2e8db436-4366-11e0-97e4-001cc4c03286.html
Climate Change
Climate change
http://news.bbc.co.uk/1/hi/england/3749581.stm
A spokesman for English Wine Producers, which represents wine makers across the
country, said: "Interest in English wine has grown dramatically over the last few years.
"Last year's summer and subsequent quality harvest also raised England's profile as a
serious wine producer.
"England is now acknowledged as the home to some outstanding sparkling wines."
This year, three French champagne houses said they were considering exporting
production to Kent.
Climate change and the chalk geology of the Kent and Sussex hill prompted the move,
along with high land prices in Champagne.
Wine makers in England said a change in temperature meant conditions in Kent and
Sussex were now more favourable to produce the grapes used for Champagne.
http://wineeconomist.com/2013/04/10/climate-change/