Transcript Planning for Maui County

Maui County Cooperative Extension
Planning for the 21st Century
April 29, 2014
Cindy Reeves, PhD, MPH
National Program Leader for
Nutrition & Health
• [email protected]
– Program focus is on promoting health, preventing
disease and disability, eliminating disparities and
improving quality of life; and encompasses a
broad array of issues including health & safety,
nutrition & health education, health literacy, health
in the environment, access to health care and
preventive services, and community health
planning.
Societal Challenges
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Population
Food
Water
Environment
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Climate Change
Energy
Health
Poverty
Maui County Population, 2010
• Approximately 155,000
• Ethnic distribution:
– White 35%
– Asian 26%
– Native Hawaiian/Pacific Islander 10%
– Two or more races 28%
– All others 1%
– Identify as Hispanic/Latino 10%
21st Century Food & Agricultural System Challenges
• Agricultural Competitiveness
 Improve crop and animal agriculture; enhance farm productivity and
income; policies; supply chain; storage; transportation
• Ecological Footprint
 Water/land use, natural resource and environmental stewardship,
greenhouse gas, global climate change, depleted soils
• Bioeconomy
 Replacements for petroleum-based products and enhance community
economic well being
• Health
 Food safety, nutrition, obesity, type II diabetes, cardiovascular disease,
dementia, cancer
• Youth, Family, and Communities
 Literacy, hunger, poverty, families/children, youth development, aging
issues, jobs and economic security
Evaluation of Methods Used
by Extension Agents, 1918
http://books.google.com/books?id=wq8ZAQAAIAAJ&printsec=frontcover&
source=gbs_ge_summary_r&cad=0#v=onepage&q&f=false
DISTANCE
DIAGNOSTICS
Social Media
MOODLE
Given all the ways people get
their information…
What is the essential Public
Value of Maui County
Cooperative Extension?
…network of local, knowledgeable
human resources
Transformative Approach
A deliberate, integrated research and
Extension program focused on an issue,
which results in a positive change in
behavior or practice in the target audience
Planning for Maui County
A Transformative Approach
“ability to integrate across the broad
excellence of disciplines in the
agricultural, environmental and
human sciences in order to find
sustainable solutions to complex
societal issues.”
--University of California Cooperative Extension
Vision for Maui County
Cooperative Extension
• Responsiveness to stakeholders/critical issues
• Integration of research and outreach
• Promotion of teamwork and collaboration
both within CTAHR and among partners
• Effective and efficient use of resources
• Strong administrative and managerial
functions
Strategic Plan 2005-2010: Goal 1
Provide an Excellent and Relevant StudentCentered Learning Environment
Goal 1. Provide an Excellent and Relevant
Student-Centered Learning Environment
Planning for Maui County
• Equally applicable for Extension learners
• Target programs to the needs/wants of the
communities served
• Expand offerings via technology
• Incorporate evaluation and data collection
into all outreach education
• Communication and marketing of programs
and successes
Strategic Plan 2005-2010: Goal 2
Diversify and Strengthen the State’s
Economy
Goal 2. Diversify and Strengthen the
State’s Economy
• Maui produces ¼ of the state’s Ag output;
between $156 - $162 million
• Sugar and Pineapple industries
• Seed corn industry: Monsanto & Mycogen on
Maui & Molokai
• Biofuels in future: Hawaiian Commercial and
Sugar Co and Maui Electric Co
• Livestock operations: Maui Cattle Company
• Diversified ag in vegetables, flowers, fruits,
landscape, turf and ornamental production
Goal 2. Diversify and Strengthen the
State’s Economy: Cooperative Extension
• Strengthen integrated programs in
sustainable agriculture
• Provide technical support and training to
businesses in CTAHR-related fields
• Provide integrated research and extension
– for businesses to increase employment,
profitability and markets
– Targeted at new products and services
Goal 2. Diversify and Strengthen the
State’s Economy: Cooperative Extension
Program Area 1:
Hawaii’s Diversified Tropical
Crop Systems for Sustainability
and Competitiveness
Hawaii’s Diversified Tropical Crop Systems
for Sustainability and Competitiveness
Planning for Maui County
• Provide access to diagnostic and analytical services for soil testing,
water analysis, plant tissue analyses, plant disease identification,
insect pest identification, and feed and forage analysis
• Conduct outreach programs to provide best management practices to
grow and market existing and new crops
• Provide access to training in identification and management of
production costs and niche markets
• Incorporate research-based technology that reduces losses due to
pests, disease, and inefficient use of resources in production systems
• Contribute to the development of sustainable ag programs
Goal 2. Diversify and Strengthen the
State’s Economy: Cooperative Extension
Program Area 2:
Sustainable Energy
Sustainable Energy
Planning for Maui County
• Determine optimal grass type substrate for ethanol
production
• Develop useful co-products of biofuel cultivation and
processing such as animal feed and/or soil
amendments for ag production
• Develop energy efficient methods for production and
processing of agricultural produce in Maui
Strategic Plan 2005-2010: Goal 3
Protect and Enhance the Environment
and Hawaii’s Resources
Goal 3. Protect and Enhance the
Environment and Hawaii’s Resources
• Range and pasture
production
• Weed management
• Vegetable and
melon crops
• Turf grass
• Ornamental and
flower production
• Soil fertility and
plant nutrition
Goal 3. Protect and Enhance the
Environment and Hawaii’s Resources
• Strengthen management of ag & natural resources;
and impacts of human activities in ecosystems to
mitigate environment & waste management problems
• Strengthen integrated research and extension
initiatives to mitigate pests and invasive species
• Research and outreach activities on water quality,
forest and range resources, species diversity,
detection, analysis, and remediation of toxic
compounds
Goal 3. Protect and Enhance the
Environment and Hawaii’s Resources
Program Area 1:
Sustain, Protect, and Manage
Hawaii’s Natural Resources and
Environment
Sustain, Protect and Manage Hawaii’s Natural
Resources and Environment
Planning for Maui County
– Develop best management practices for forests, watersheds
and agroforestry ecosystems
– Provide knowledge and technologies to improve the
management of agricultural production to enhance the
environment
– Provide professional development opportunities for CTAHR
faculty to improve capacity in natural resource management
– Implement programs to provide pollution control information
and environmental education to the community (e.g. schools,
home gardeners)
Goal 3. Protect and Enhance the
Environment and Hawaii’s Resources
Program Area 2:
Invasive Species
& Climate Change
Invasive Species & Climate Change
Planning for Maui County
– Participate in a statewide emergency response process to
quickly identify, mitigate, and transfer info about new
invasive pests
– Provide outreach activities to educate stakeholders on
biology, management techniques, and other information on
targeted invasive species
– Conduct pertinent research on the biology and control of
invasive species, including impacts on ecosystems
– Deliver programs directed at catchment systems and urban
horticulture to mitigate or prevent negative effects of drought
and climate change
Strategic Plan 2005-2010: Goal 4
Strengthen Families and
Communities
“More than half of the people
reached by CTAHR extension
programs are served in
non-agriculture activities—
the “human resources” half of our
college name.”
--Dr. Maria Gallo, Op Ed, Honolulu Star
Advertiser, May 13, 2014
Goal 4. Strengthen Families and
Communities
• Nutrition education related to childhood obesity,
healthy eating, and food safety
• Master Gardener program volunteers
• 4-H Youth Development
• Intergenerational Programs
• Emergency Preparedness
Goal 4. Strengthen Families and Communities
• Integrated research and extension on children and youth,
families and growing needs of elderly
• Conduct evaluation, provide information and tech assistance to
enhance policies & programs
• Develop leadership and volunteer capacity; facilitate
partnerships & networks
• Increase urban horticultural programs, home and community
gardens
• Understand and communicate:
– The role of nutrition and lifestyles in health & disease
– Food safety concerns & recommendations for health
– Financial literacy and management of resources
– Effective prevention of contaminant release and
management of contaminants and chemicals
Goal 4. Strengthen Families and
Communities
Program Area 1:
Youth, Family and Community
Development
Youth, Family and Community Development
Planning for Maui County
• Conduct research on social needs and utilization of social services
in Maui communities to guide both practice and policy decisions
• Develop outreach programs to train and support caregivers for
youth and the elderly
• Conduct training in building effective collaborations and create
opportunities to build new collaborations within the college and
community
• Develop and maintain outreach programs in family and community
development, including financial skills, science literacy and
leadership development
• Provide adult development programs to volunteers for youth
programs
Goal 4. Strengthen Families and
Communities
Program Area 2:
Health, Wellness and Food
Security of Families and
Communities
Health, Wellness and Food Security of
Families and Communities
Planning for Maui County
• Develop initiatives to improve diet and nutrition in Maui’s multiethnic
population, addressing diabetes, iron deficiency, weight mgmt and others
• Conduct outreach programs for stakeholders to enable them to make
educated decisions to improve their health, wellness and quality of life.
• Deliver education programs aimed at increasing local food production by
households and commercial producers
• Promote locally grown commodities to minimize mainland and intern’l
imports with a focus on local produce of high nutritional value
• Participate, at the state level, in research, training and extension
regarding detection, analysis, diagnosis, management, and assessments
of the risk and impact of threats to Hawaii’s food supply and biological
and chemical threats
Health, Wellness and Food Security of
Families and Communities
Planning for Maui County
• Provide leadership in family and community safety, disease-exposure
prevention, food security and safety
• Participate in research and extension to identify and mitigate the
physical, social, and/or cultural barriers to food security, improved
nutrition and physical well-being of youth and adults
• Develop and promote socially and culturally appropriate activity and
diet-based interventions to reduce obesity rates
• Promote food safety by participating in research and extension
programming in good agricultural practices and/or food preparation
practices to prevent biological and/or chemical contamination of food
21st Century Food & Agricultural System Challenges
• Agricultural Competitiveness
 Improve crop and animal agriculture; enhance farm productivity and
income; policies; supply chain; storage; transportation
• Ecological Footprint
 Water/land use, natural resource and environmental stewardship,
greenhouse gas, global climate change, depleted soils
• Bioeconomy
 Replacements for petroleum-based products and enhance community
economic well being
• Health
 Food safety, nutrition, obesity, type II diabetes, cardiovascular disease,
dementia, cancer
• Youth, Family, and Communities
 Literacy, hunger, poverty, families/children, youth development, aging
issues, jobs and economic security
Outreach Advocacy & Revenue
Impact of Federal Budget
on Extension
Extension budget
appropriations
FY 10
FY 14
Change
$487M
$469M -$18M
FY15*
$469M
*FY 2015 President’s Budget proposal
Percent of Expenditures on
Research & Extension, FY 2012
Hawaii Expenditures on Extension & Research FY 2012
National Expenditures on Extension & Research FY 2012
Revenue Generation
• Grant Support: grant-writing skills
development; collaborations & mentoring,
internal pre-submission review; NIFA review
panels
• Fee-based services: plants & seeds,
analytical services, workshops, trainings,
publications, certifications…
• Partnerships: State or County Agencies,
private nonprofits or for-profits
Moloka’i Extension Office
Moloka’i Applied Research Farm
Kahului Extension Office
Haleakala Agricultural Experiment Station
Kula Agriculture Park Site
Maui Agricultural Research Center
Maui County
Research & Extension Stations
translating research
agriculture
farming
ENERGY
nutrition
TRUSTED
RESOURCE
ENVIRONMENT
HORTICULTURE
URBAN
national network
ranching
HEALTHY
PEOPLE
Disaster preparedness
Small Business
FAMILY WELL-BEING
ONLINE
Leadership
Development
water conservation
FOOD
SAFETY
part of Land-grant
University System
U.S. territories
FORESTRY
civic engagement
District of Columbia
Rural
Transformational
Education
Local Access
All 50 states
train the
trainer
seminars
ask-an-expert
learning tools
4-H youth development
webinars
community economic vitality
Looking to improve
lives for the next
100 years!
Maui County Cooperative Extension
MEACA Program States
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Alabama
Florida
Georgia
Kansas
Michigan
Missouri
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North Carolina
Pennsylvania
Tennessee
Texas
West Virginia
Wisconsin
Role of Partner States
• Facilitate education, outreach, and
enrollment activities related to CES
outreach within each state.
• Conduct training events, including
webinars for extension professionals
statewide and provide them with ACA
resources, materials and support.
• Conduct on-going weekly evaluation &
reporting (transition to monthly in April)
Initial Timeline for
Implementation, 2014
• Jan 6: Training of staff from (12) subaward states in DC with CMS & NIFA
• Jan 24: First weekly evaluation data due
• Mar 31: Open Enrollment ended
• TOTAL of (10) WEEKS OF INITIAL
PROGRAM IMPLEMENTATION
MEACA Program Initial Results
• 38,500 consumers (including nearly
9,000 young adults) reached with direct
education and outreach efforts
• 44,500 consumers assisted with
enrollment in health insurance or
referred to CACs and Navigators
• 2.6 million consumers were reached
via indirect outreach efforts