Transcript Consumers Perception on Demand Side Management

Demand side management and Renewable
Energy In India: Capacity Building of CSOs
DREC PROJECT
23rd March 2013, National Conference
Presented By- Ankur Brauah
VIKSAT, Ahmedabad, Gujarat
VIKSAT
VIKRAM SARABHAI CENTRE FOR DEVELOPMENT INTERACTION
Nehru Foundation for Development, Ahmedabad, Gujarat
Project Context
• Introduction
– Long-term capacity/awareness of consumer
groups to demand for DSM and RE initiatives
– To understand document and communicate
their specific needs to relevant policy makers
• Motivation
– VIKSAT is committed towards sustainable
development through promotion of NRM.
Energy is emerging as one of the key issues of
sustainable development.
Key Project Activities
Activities
Outcomes
Stakeholder Assessments 8 partners were selected from 4 districts, on the basis of
and identification
their experience in the field of renewable energy, previous
field work experience, ground staff knowledge.
June 2011
Partner
meeting
July 2011
orientation Overall orientation of the partners about the project, its
objective and activities
Project Launch workshop- Sharing information and knowledge in a multi-stakeholder
August 2011
platform.
–The workshop included panel discussions and was attended
by diverse stakeholders, e.g., policy makers, regulatory
bodies, utilities, scientists, research institutions, practitioners,
entrepreneurs, media, students and CSOs
Baseline
Perception The survey pointed at the significant gap between the
Survey Sept-Nov-2011
awareness level amongst the consumers and actual
practice change.
Key Project Activities
Activities
State Reference
Group meeting
January 2012
Outcomes
An article in a leading news paper in Ahmedabad, focusing on the energy
needs, energy efficiency and challenges was published on 3rd Feb’12
Development of synergy with the key institutions and functionaries like
GEDA, GERC, GERMI and so on.
–The State Reference Group constituted with experts viz., Dr. Ketan Shukla,
Secretary, GERC, Dr. Omkar Jani, GERMI, Dr. Chander Mohan, Dept. of
Science and Technology and representatives from GEDA and SPRERI and
NGOs for articulating issues that can be taken up for advocacy with the policy
makers.
Exposure Visit
Exposure to application of Solar Energy in Saltpan
And live models of wind, solar and bio-mass energy in the campus of
CEE-Halvad.
State
level Improved understanding about the diverse energy issues
Confidence building through practical application by other actors
training
workshop
The workshop enabled the partners with differing capabilities to share
experiences at a common platform and learn from each other
April 2012
Key Project Activities
Activities
Outcomes
Consumer Interface
20 Consumer Interface Meetings (CIMs) organized
Meetings – May –July A user friendly energy manual for advocacy for the CSOs was
2012
prepared and used as communication tool during the CIMs.
Increased understanding about the grass roots’ level energy
related issues faced by the consumer groups
Increased capacities of partners to facilitate discussion about
probable and feasible solutions.
Final
Survey:
2012
Perception The final perception change survey completed.
Sept-Nov Respondents covered those who were engaged directly and
indirectly with different project activities.
State Dissemination Literature prepared for dissemination, sharing of survey findings
Meeting:
January with diverse stakeholders
2013
Cross learning among stakeholders
Media coverage
Project Partner Organizations
District
Partner organization
Ahmedabad
Centre for Environmental Education (CEE)
Mahesana
Motibhai Chaudhuri Foundation
Samarpan Trust
Patan
ANARDE Foundation
Vadiyar Niketan Trust
Kutch
Ashapura Bahulakshi Charitable Trust
Vivekanand Research and Training Institute
Gram Swaraj Sangh
Consumer Perception – Baseline Survey
Districts wise Key Stakeholder
Mapping
Methodology
Total sample-500
•
•
Structured questionnaire
FGD
•
Sampling in proportion to district wise population
•
Pre–survey training for partners
•
Field training and monitoring
Ahmedabad
– SME
– Commercial
– CSO
Mahesana
–
–
–
–
SME
Urban HH
Farmers
Commercial
Kachchh
–
–
–
SME
Rural HH
CSO
Patan
– Farmers
– Rural HH
CSOs, 100,
20%
HH, 200,
40%
Ind, 50,
10%
Govt, 50,
10%
Comm, 50,
10%
Farmer, 50,
10%
General perception and awareness on Climate Change
General findings
– Climate change/global warming awareness amongst
• 92.6% of total respondents,
• 88% of rural respondents
• 64% of uneducated
– 59% respondent see Global Warming as a priority issue
– 16% industrial respondents see it as less important issue
– 48% think that it will affect overall living of human
Response to statements
– Climate change is happening- 96.8%
– Climate change is affecting everybody-96.8%
– Every individual can do something to adapt to climate change – 85%
– Living today is more important than impact of climate change-89.8%
– Climate change implications on quality of life of next generation- 85.8%
Power Supply, Quality and EE
• Power quality issues reported
– Power cut 8%)
– Voltage fluctuation 14%
– Both 29%
• Power supply issues reported
– Patan- 61%
– Kachchh-60%
• There is gap between awareness and use of EE products -25-30%
across all stakeholders
• Nearly half of the respondents have fair idea about identification of EE
products
• 66% EE users are not satisfied with the products they use
Household, 61.5%
CSOs, 59%
Com m ercial, 78%
Farm er, 54%
Governm ent, 62%
Industrial, 80%
Willingness to pay for clean energy
Willingness to pay and demand for RE
Value addition required for RE
%age
Reliability
90
80
70
60
50
40
30
20
10
0
After sale services
80
73
65
60
46
55
52
40
31
24
Household
45
Com m ercial
18
Governm ent
Industrial
Farm er
CSOs
Key learning points
•
Concern of Consumers: Consumers are concerned about increasing power
and fuel price which is taking toll on their budget and prioritization of expenses.
•
Power service quality: Billing and service related problems still exits
especially in rural areas
•
Lacking in awareness: There was very little information about EEPs and RET.
•
Scope of RET in Agriculture: RET has large scope for agriculture and
farmers also have interest in it. Initial cost, information, availability, accessibility
and maintenance service are the major concerns
•
Energy audit: This concept, though new for many, was found to be well
accepted in SMEs. However, availability of qualified Energy Auditors was
discussed to be an issue
•
Consumer awareness and participation in regulatory system: This is
nominal and the CSOs have a scope for increasing peoples’ participation in
grievance redressal, tariff determination and regulation.
Final Consumer Survey Sampling
CIMs
Stakeholders
Baseline
Survey
From
survey
200
Final survey (planned)
Fresh
Total
CIM
& BS
79
483
562
79
51
0
130
50
10
132
142
10
20
0
30
50
7
58
65
7
23
0
30
50
1
44
45
1
29
0
30
50
0
0
0
0
0
30
30
100
34
83
117
34
66
0
100
500
131
800
931
131
189
30
350
CIM
BS
Total
HH
Farmers
Commercials
SME
Govt
CSOs
Key findings
• Awareness about BEE -39%
• Awareness about GEDA -54%
• Willingness to pay extra for clean energy -85%
• Acceptance of long term benefits of using RE – 79%
• Adoption of energy saving practices in HH– 86%
• Awareness about Consumer Grievance Redressal Forum- 10%
• HH using EE products – 56%
• Realized reduction in electricity bills by using EE products – 61%
Key findings
• Opinion on worthiness on investment on EE products – 94%
• Using RE run products in HH – 23%
– User experience, excellent – 35%, Good- 65%
• Reasons for not using RE run products
– Non availability – 58%
– High product cost- 34%
• Awareness about EE and RE pumps among farmers – 97%
– Use of EE pump -46%, RE -0%
– Opinion on worthiness of investing on RE pump set -80%
• Awareness about Energy Audit
– Commercial stakeholders -50%,
– Government 70% respondents
– SME -60%
Unfinished Agenda
•
Number CSOs working with Energy issue is less, but the project showed that
their involvements reaped results. Mainstreaming this sector requires– Recognition of CSO’s role by government
– Methodical capacity building
– Resource allocation
•
RE has scope in rural areas, but need more systematic efforts to remove the
barriers
•
Consumers are little aware of regulatory mechanism and consumer protection
•
EE products are unable to attract consumers and to suit their requirements
•
Alternative approach is required for Awareness, Education and Information
dissemination
•
Synergy among all the agencies working with the energy issues
Visible Perception Change in Respondents
Increase in Awareness
28.5%
30%
24.4%
25%
20%
19%
15%
10%
5.6%
5%
EE pump set
Energy audit
5%
0%
RE technology
Standard and
Labelling
Regulatory
Commission
Willingness to Adopt
Increase in willingness
80%
70%
60%
50%
40%
30%
20%
10%
0%
Invest on RE
Pay for clean energy