Transcript LG4_BanTheBulb_Final

NAA TERM PAPER ASSIGNMENT
Presented by LG 4
“Ending the life of this inefficient and obsolete
technology is not enough to prevent damaging
climate change; but it is an easy first step, and one the
world should not hesitate to take”
~ Dr Matt Prescott
Matt Prescott
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Born In New Hampshire
Active PETA campaigner
Phd in Pollination ecology from Oxford University
Organised Earth summit in UK
Director of banthebulb.org ,an online campaign to stop CO2
emissions
Co-ordinator of National Energy Commission in UK
World acclaimed environment consultant
www.earth-info.net is a blog maintained by Prescott
GENESIS …
Started in Feb 2005 in UK
 In India started in 2007
 Aims to get 1 million petitioner in India alone
 Currently going strong with 1 lakh petitions signed up
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Need for Campaign
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Remove the price advantage of incandescents.
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Create a deadline for action Ban the sale of incandescent by specific dates
Ban 60W + 100W incandescents first (bayonet + screw).
Ban other incandescent designs later
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Help the poor: Help the poor to replace their incandescent
and help the poor to save money on their energy bills.
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Encouraging responsible recycling
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Encourage discussions amongst recycling stakeholders
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Encouraging and strengthening supporting legislation
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Encouraging energy efficiency and conservation
How did they go about ???
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Protests, Demonstrations and Rallies.
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Collaboration with civil society, NGOs like Toxics links (Delhi based), Centre for
environment.
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Creating awareness among school going children
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Litigation (court case against the bulb manufactures)
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E- petitions (for ex : collecting around 1 lac petitions )
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Internet based campaigns like forming discussion forums.
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Involvement of Celebrities (Usha Uthup, Samim Rizvi)
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Public education through the help of internet
(http://www.banthebulb.org), BBC Action network ,
Few campaigns of Ban The Bulb in
India
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Ban the Bulb petition drive :Children take action against
climate change, join the Greenpeace.
Greenpeace exposed the energy wastage due to leakage from a
random selection of prominent buildings across the national
and financial capital in a “technovative” manner.
Thermographic (temperature sensitive) images taken with a
special infrared camera captured the excessive energy leakage
from buildings including the Mumbai Stock Exchange, the
National Stock Exchange, the American Centre in New Delhi,
iconic hotels like the Taj Mahal in Mumbai and the
Intercontinental in New Delhi amongst others.
Greenpeae activists prevent the movement of incandescent
bulbs by making a blockage in front of the Surya Bulbs factory
in Uttranchal/Kashipur, India
Campaigns in India (Contd.)
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The Greenpeace Climate Patrol team in the Janpath market,
raided buildings, removed the inefficient and hazardous light
bulbs and replaced them with energy efficient CFLs.
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Greenpeace activists on April 19, 2007, unfurled a banner
with the message 'Stop Climate Change- Philips Ban the Bulb!'
at the Annual General Meeting of Philips asking the company
to phase out the manufacture and sale of the incandescent light
bulbs in India by 2010: Kolkata
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The Greenpeace activists construct a life ring in the sea with a
banner calling to 'Ban the Bulb' as part of a campaign.
IMPACT OF THE CAMPAIGN WORLD WIDE
World is approaching a social tipping point in this shift to
efficient light bulbs.
In United States, this bulb switch would facilitate shutting down
of 80 coal-fired plants.
Worldwide Shift from Incandescents to Compact
Fluorescents Could Close 270 Coal-Fired Power Plants.
Tamworth, which is also the first city in Australia to get
electric street lights, is leading in the national "Ban the
Bulb" campaign.
 Australia plans to phase out the sale of inefficient
incandescent light bulbs by 2010, replacing them with
highly efficient compact fluorescent bulbs that use one
fourth as much electricity.
 Canadian government plans to phase out sales of
incandescent by 2012.
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The European Union, 27 countries, announced in March
2007 that it plans to cut carbon emissions by 20 percent
by 2020.
 In U.K, a non-government group called Ban the bulb, is
pushing this campaign since 2006.
 Moscow is urging residents to switch to compact
fluorescents.
 New Zealand is also following the same route.
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At the industry level Philips, the world’s largest lighting manufacturer, has
announced plans to discontinue marketing incandescent
in Europe and the United States by 2016.
At the commercial level Wal-Mart, the world’s largest retailer, announced a
marketing campaign in November 2006 to boost its sales
of compact fluorescents to 100 million by the end of
2007, more than doubling its annual sales.
 In U.K., Currys, Britain’s largest electrical retail chain,
has announced that it will discontinue selling
incandescent light bulbs.
Campaign in Progress
Few more……
Key Actors
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Greenpeace Activists
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K Srinivasan, Climate and Energy
Expert, Greenpeace .
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Indian government – Policy makers.
Parliamentarians
Government of Ghana
Prime Minister ( Dr.Manmohan
Singh- for ex : a report “ Energy
Revolution: A Sustainable energy
outlook for India – on April 13th
2007 was presented to him)
Leading Bulb manufacturers like
SURYA,BAJAJ,PHILIPS
NGOs like Toxics Links( Delhi
based)
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Electric Lamp and Component
Manufactures’ Association
Documentary Film maker – Anand
Patwardhan
Prahlad Kakkar- another Adman
and filmmaker
Media actors
Media and communication cell of
Greenpeace
Journalists
Celebrities( like Usha Uthup and
others)
State Government
Power Ministry of India
New and Renewable Energy
Ministry of India
Centre for Environment
The “Key Actors” Map
Importance
•Important Ministries
•Centre for Environment.
•PM, Important Ministries
•Media
•Greenpeace Activists
•Ruchika Talukdar (Corporate
•NGOs
Communications)
•Bulb Manufacturers
•Parliamentarians
•Prahlad Kakkar
• State Governments
•Celebrities
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References
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http://www.banthebulb.org/
http://ban-the-bulb.blogspot.com/
http://www.greenpeace.org/india/press/
http://www.greenpeace.org/india/banthebulb/
www.outlookindia.com
The Hindu
Hindustan Times
Sify news
Thank You
Abhishek Lahiri
 Baijanti Mallick
 Gautam Rajagopalan
 Rashmi Rekha
 Sandeep Saxena
 Santanu Chakraboraty
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