Transcript Restricted Substances - Prospect Smarter, Not Harder

APPLE SUSTAINABILITY
COMMUNICATIONS
U of C Final Project Overview – Vanessa Jackson
APPLE’S CLAIM:
Apple reports environmental
impact comprehensively. We
do this by focusing on our
products:
what happens when we
design them, what happens
when we make them, and
what happens when you take
them home and use them.
THE BIG PICTURE
Total footprint = Manufacturing + Transportation + Product Use + Recycling + Facilities
PRODUCT V. FACILITIES GHG EMISSIONS
Only 3% of Apple’s
carbon footprint comes
from facilities – this is an
anomaly based on other
large companies.
PRODUCTS ARE MEASURED AGAINST FIVE
STANDARDS
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Climate Change
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Energy Efficiency
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What exactly is the product made of?
Restricted Substances
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How efficient is the product while on, off, and in sleep mode?
Material Efficiency
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How much does each phase of the product’s life cycle contribute
to total greenhouse gas emissions?
What toxic substances aren’t in the product?
Recycling

What happens at the end of the product’s life that contributes to
its environmental footprint?
WITH PRODUCTS, ENERGY USAGE IS
SIGNIFICANT
APPLE COMMUNICATES
Full transparency on how it reports its
environmental impact – both with respect to
which standards it complies with and which
metrics it uses
 Reports on every product’s environmental
impact
 Expectations to its suppliers

 Beyond
audits, it trains its supply chain
GRI COMPLIANCE BEYOND ENVIRONMENTAL
STANDARDS

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The Global Reporting Initiative (GRI) Sustainability
Reporting Guidelines (G3) were considered during the
preparation of the information contained on this site.
GRI indices relating to environment (EN), human rights
(HR), and labor practices (LA) are indicated below.
Product Environmental Reports (EN26)
Recycling (EN2, EN24)
Facilities Environmental Report (EN2, EN3, EN5, EN7,
EN8, EN16, EN17, EN18, EN21, EN24, EN29)
Supplier Responsibility (HR2, HR4, HR5, HR6, HR7, LA5,
LA8)
PRESS RELEASES OFTEN NOTES
ENVIRONMENTAL IMPACT
Carbon Footprint
About 45% of total greenhouse gas
emissions attributed to
manufacturing processes
Environmental Progress
Refinements to Life Cycle
Analysis Model in 2009 resulted
in recalculation of emissions and
a reduction of reported
manufacturing emissions by 9%
More like
progress in
manipulative
reporting
Material Use
Buy less, use
less, transport
less, waste less
Ka-Ching!
Smaller, thinner, lighter products
– iMac designed with 50% less
material and generates 35%
fewer carbon emissions
Toxics Substance Removal
Greatest challenge – presence of
toxics
-arsenic
-brominated flame retardants (BFRs)
-mercury
-phthalates
-polyvinyl chloride (PVC)
Responsible Manufacturing
Ensure workers within supply
chain are safe, treated with
respect and dignity.
Isn’t this
required in
many
countries
anyway?
PRODUCTS ARE MEASURED AGAINST FIVE
STANDARDS

Climate Change


Energy Efficiency


What exactly is the product made of?
Restricted Substances


How efficient is the product while on, off, and in sleep mode?
Material Efficiency


How much does each phase of the product’s life cycle contribute
to total greenhouse gas emissions?
What toxic substances aren’t in the product?
Recycling

What happens at the end of the product’s life that contributes to
its environmental footprint?
WITH PRODUCTS, ENERGY USAGE IS
SIGNIFICANT
All products meet or exceed Energy Star version 5.0 specs
PRODUCT ENVIRONMENTAL REPORTS
15” MacBookPro
iPhone4
27” iMac
Climate Change
Energy Efficiency
Mode
115V
Mode
115V
Power Adapter No load
.23W
Off
.30W
Sleep
1.22W
Power Adapter
Efficiency
75%
Material Efficiency
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Arsenic-free display glass
Mercury-free LED display
BFR free
PVC free
External surfaces nickel-free
Idle—Display on/off
Power Adapter Efficiency
8.8/15.8
89.9%
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Arsenic-free display glass
Mercury-free LED display
BFR free
PVC free internal cable and
AC power cord in N. Amer.
Mode
115V
Off
.40W
Sleep
1.27
Idle—Display on/off
Power Supply Efficiency
42.4/143
87%
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Arsenic-free display glass
Mercury-free LED display
BFR free
PVC free internal cable and
AC power cord in N. Amer.
RECYCLING:
One percent of Apple’s total greenhouse gas emissions are
related to recycling.
62,000 metric tons of
greenhouse gas emissions
Product recyclability:
Apple’s approach to recycling begins in the design stage,
when we create compact, efficient products that require
less material to produce.
Longer-lasting products.
Responsible recycling:
All e-waste collected by Apple-controlled voluntary and
regulatory programs worldwide is processed in the region
in which it was collected.
Apple recycling programs:
Recycle your computer, phone, or iPod. And you may get
something in return.
*As percentage of weight of products sold seven years earlier.
FACILITIES – R&D, MANUFACTURING & RETAIL

Lincoln Park
FACILITIES – OVER 300 RETAIL STORES WORLDWIDE
Shanghai
FACILITIES – MANUFACTURING, DISTRIBUTION…
Converted to using
100% renewable
energy in 2010.
• Austin, Texas – manufacturing facility
Austin Energy’s Green Choice Renewable Energy Program
• Cork, Ireland – manufacturing facility
renewable program, unspecified
• Elk Grove/Sacramento, California – distribution facility
renewable program, unspecified
• R&D Campus, Cupertino, California
FACILITIES – TRANSIT, WATER, WASTE
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Cupertino Campus
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US Commute Alternative Program
Employees subsidized up to $100SD/Month and encouraged to use
public transit or carpool
Cupertino – main campus – shuttle buses
In 2009, 3% decrease in emissions from 2008 (air travel, automobile
fleet, employee commute)!! Wow
Apple operation not water intensive
Usage is for sanitation and irrigation
→50% savings on water usage by programmable and
weather-adjusted system
→Apple Sacramento use xeriscaping and drip irrigation
????
Michigan Avenue
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Michigan Avenue
Claims to not generate a lot of solid or hazardous waste from
its business facilities! (compared to what?)
Developed recycling and composting programs
2007 Cupertino campus – compost for dining, biodegradable
tableware
SOLID WASTE = 2,235 metric tonnes
HAZARDOUS WASTE = 7 metric tonnes
RECYLED MATERIAL = 4,686 metric tonnes
FACILITIES – METRIC TONNES VS. KILOGRAMS
278,000 metric tons of
greenhouse gas emissions
278,000mt = 278,000,000kg
FACILITIES – APPLE CITY!
THE OTHER SHOE
MAY BE DROPPING
Apple is missing from Ethisphere’s*
Top 100 list
 No in store recycling

* The Ethisphere Institute is a leading international think-tank dedicated to the creation, advancement and sharing of best practices in
business ethics, corporate social responsibility, anti-corruption and sustainability
RESULTS?
NOTES FOR
THE PRIOR SLIDE
In 2009, Apple took the unprecedented step
of reporting our entire carbon footprint. We
announced the total weight of greenhouse
gases emitted during the manufacturing,
delivery, use, and recycling of our products,
as well as the operation of our facilities
worldwide. It was a huge step for
environmental reporting, especially in our
industry.
To arrive at this total, we used an industryleading Life Cycle Analysis (LCA) tool — a
sophisticated model that measures the
environmental impact of each of our
products, based on data from the supply
chain to measure the manufacturing phase
and from product power consumption to
measure the use phase. Our LCA also takes
into account where Apple products are sold
and used, since electrical grids that power
your Mac or charge your iPhone can use
different power sources and produce
different amounts of greenhouse gas
emissions.