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An Introduction to the
Farming Advice Service
Name Name - Date year (click your master to change)
Hugh
Martineau – Stakeholder Engagement Manager
Background
• Cross Compliance Advice Programme 2005 – 2011
• Established to meet the requirement for a Farm Advice System
• Consisted of a helpline, website, events and press activity.
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• Successes
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Over 60,000 attendees at events
Over 20,000 technical advice queries answered through the helpline
Text messages and newsletters regularly going direct to over 5000 farmers
Excellent feedback from events and independent reviews
• Limitations
• Scope restricted to Cross Compliance
• Sporadic stakeholder engagement at regional level (some regions
better than others)
Drivers for Change
• Create a flexible structure to incorporate new advice themes
under one programme
• Currently including, but not limited to:
• Nutrient Management
• Climate change (mitigation and Adaptation)
• Competitiveness
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• Add value to the advice offering for farmers
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Simplify access to advice for farmers
Improve farmer experience in accessing advice
• Offer increased value for money
• Reduce duplication of effort across advice programmes
• Address multiple priorities under one programme
• Integrate more effectively with other advice activity
What is the Farming Advice Service?
• Defra’s new Farming Advice Service (FAS) was launched on 3rd
January 2012.
• FAS will be managed and delivered by a consortium led by AEA
with to
technical
partners ADAS,
and many other leading agricultural
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specialists.
• FAS replaces Natural England’s Cross Compliance programme,
offering a more holistic, streamlined advisory service for farmers.
• FAS will offer a ‘advice on a range of subjects which include:
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Cross compliance
Nutrient management
Competitiveness, and
Climate change mitigation and adaptation.
What services will the FAS provide?
• Access to expert advice through a technical helpline
• Regional and national events, tailored to reflect the needs of
different groups and advice themes:
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• Farm
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Drop-in clinics
Workshops
Adviser training sessions
Contractor events
In-depth training programme for priority groups
Regular Newsletters, Technical Articles and Text updates
• Helpline number: 0845 345 1302
• Website: www.defra.gov.uk/farming-advice
Events Activity
• Targets
• We aim to deliver face-to-face advice to advice to over 8500 individuals
annually
• This will be achieved through ~300 events being delivered annually
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• Aim for over 90% ‘excellent’ or ‘good’ satisfaction rating
• Advice provided at meeting leads to positive changes in farm practices
(assessed by comprehensive monitoring and evaluation programme)
• 40% of events delivered through ‘Third Party’ organisations
• Includes stakeholders, discussion groups, other advice providers,
• Offers excellent value for money in delivery
• Adds value to other advice activity by offering access to a wide range
of skills through our consortium of advisers.
The role of stakeholders
• We have established the stakeholder engagement panel to
ensure industry wide involvement
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• Planning and Targeting advice
• Quarterly steering group meetings will be held with national stakeholders
• Offering ‘Third Party’ speaker opportunities to FAS
• Dissemination of information to contacts
• We have allocated resource to engage with local and
regional stakeholders
The Consortium
Lead Contractor
and Programme
Manager
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Team of Advisers
Lead technical
partner