C4B Fairtrade Presentation June 2010 (ppt 3.5 Mb)

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Transcript C4B Fairtrade Presentation June 2010 (ppt 3.5 Mb)

Presentation to
Environment Sub-Group
Richard Norman
24 June 2010
The FAIRTRADE Mark is the only independent
consumer guarantee of a better deal for producers in
the developing world.
7.5 million people
producers, workers and
their families - benefit as
a result of Fairtrade
© Simon Rawles
The FAIRTRADE Mark means:
• Farmers receive a fair and stable price for their products
• Producer groups receive a premium to invest in improving their
communities and businesses
• Greater respect for the environment
• Small farmers have a stronger position in world markets
• A closer link between shoppers and producers
Fairtrade means…..
a fair and stable price for producers
© SimonRawles
© SimonRawles
The Arabica Coffee Market 1989-2005:
Comparison of Fairtrade and New York Exchange Prices
US cents/lb
1997 Drought in Brazil
New York
October 2001
30-year- low
of 45 cents/lb
Jan 1989
© Fairtrade Foundation
July 1994
May 1997
Jan 2001
Feb 2005
Fairtrade means…..
extra income to invest in bringing
about change for the future
‘Thanks to Fairtrade, we have changed our
agricultural techniques which have improved
the quality and quantity of our teas. We have
opened new access roads to benefit all in the
community, assisted in providing primary health
care through construction of health units and
added a new block to a local secondary school’
Silver Kasoro-Atwoki
Tea farmer and Director of Mabale tea factory
© SimonRawles
Fairtrade means…
small farmers have a stronger position in world markets
‘The banana industry in the Windward Islands is
about livelihood but due to unforeseen forces
[world trade rules] we are struggling, Fairtrade
continues to be our niche and I am confident we
will survive”.
Nioka Abbott
Banana Grower and Chair of Langley Park cooperative,
St Vincent
Fairtrade means…
producers are working to protect their environment
‘With Fairtrade income we were
able to implement a fermentation
program to improve the quality of
our cocoa and to convert our
production to certified organic.’
Isidoro de la Rosa, Executive Director,
CONACADO, Dominican Republic
© SimonRawles
Fairtrade means…
Producers are working to protect their environment
‘Before Fairtrade it was a lot dirtier here. Now it is clean. We have cleaned up the
village and we separate our waste to recycle plastics, and save our organic waste
to be used as compost for the bananas.’
Elia Ruth Zuňiga, Coopetrabasur, Costa Rica
Fairtrade means…
Producers are working to protect their environment
Coffee farmers in one cooperative in Costa Rica
are protecting the
rainforest with new coffee
driers that run on recycled
coffee bean husks and
organic material, rather
than using firewood.
Fairtrade and climate change
Willington Wamayeye, Managing
Director of Gumutindo Coffee Cooperative in Uganda (a supplier to
Fairtrade company Cafédirect),
‘Rains now fall heavily for a short
period and our dry season is much
longer. The coffee plants are badly
affected – flowering is stopping.
Last year alone we lost about 40%
of our production. As a result,
people struggle for everything. Food
is getting more expensive and key
food crops like bananas are being
threatened as well. Without work
and opportunities young people are
being forced to move to the cities’.
Fairtrade and climate change
In 2007 Hurricane Dean
caused almost 100%
destruction of the banana
crop in Dominica, 75-80%
damage in St Lucia and
about 10% in St Vincent.
Scientists have
suggested that climate
change will lengthen the
tropical cyclone season
and is also likely to result
in increasing intensity of
tropical hurricanes.
Fairtrade and climate change
Michimikuru Tea Factory, Kenya
AdapCC is a collaboration
between Cafédirect and the
German Agency for Technical
Cooperation (GTZ) which
started in 2007, and runs until
March 2010.
It is a groundbreaking initiative
which aims to develop new
methods of supporting
Fairtrade farmers to deal with
the impacts of climate change
and help them adapt to future
Fairtrade and climate change
• What about ‘food miles’?
• The great majority of Fairtrade products
are transported to the UK by ship, which
has the lowest per tonne carbon emissions
of any form of transport.
• Of the carbon emissions that go into
producing a cup of Fairtrade tea, 93% are
accounted for by the boiling of the kettle.
• Buy local produce – and buy Fairtrade too.
The range of Fairtrade products
Product Categories 1
Fresh fruit – apples, pears,
grapes, oranges, plums,
lemons, satsumas,
avocadoes, pineapples and
• Juices
Product Categories 2
Cakes and biscuits
Cereal bars
Jams and marmalade
Chutney and sauces
Nuts and nut oil
Beauty products
Celebration of Canterbury’s
Fairtrade Town status, March 2006
Celebration in Canterbury
Cathedral - March 2006
Launch of Canterbury Fairtrade
Guide – February 2007
World’s first Fairtrade Infant School
World Fair Trade Day – May 2008
Fairtrade in Canterbury District
How can we work with local