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2009 National ICT
Careers Week
25 July – 31 July 2011
Start Here Go Anywhere
What is the National ICT
Careers Week
• During one week in July 2011 and across
Australia, we want to show the opportunities
available to young people in information and
communications technology.
• We want to encourage young people to consider
studying ICT after their schooling and to consider
a career in ICT.
• We want them to see studying computing and
communications is the start to a rewarding,
interesting and social career anywhere in the
world.
Our reason for National ICT
Careers Week
• ICT people are in demand
• Young people may not know that ICT
people are in demand
• The Australian ICT industry (and its
customers) require people with the
appropriate ICT qualifications and
training in the short and long term.
• Australian governments need people
with ICT skills to add to the nation’s
capabilities.
ICT - impacts everything,
everywhere
In Australia, the application of technology
helps drive significant upswings in
economic productivity.
Technology impacts every part of our
economy – from health, education,
environment and security to research &
development, oil & gas exploration,
manufacturing, tourism and transport.
ICT connects with state and
national priorities
Our nation and state face many challenges
in:
• Climate change & energy
• Global economic climate
• Investment in technologies
• Employment constraints
• Education
• Health
• Security
• An ageing population
The application of ICT is vital for enabling
the solutions to these pressing, key
issues.
ICT - driving the Australian
economy
• ICT is the fundamental driver of employment in
both the ICT industry and across other industries,
employing over 500,000 Australians.
• ICT accounts for around 6% of Australia’s total
GDP.
• Australia’s ICT revenue is currently around $85
billion pa.
• 514,000 people work in ICT related and
professional roles. ICT also contributes AUD$4.6
billion in export.
• $50 million worth of ICT jobs are expected to be
created over the next 12 to 18 months.
• The Australian ICT industry comprises 25,562
companies.
Our messages to young
people
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ICT = great jobs + great money + great lifestyle
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ICT is a truly global career – your work in ICT can take
you round the world
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ICT – be part of the solution for climate change
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ICT is about working with people, helping people,
solving people’s problems and making changes
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ICT is entertainment = movies, music, games,
animation and fashion
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ICT is truly a large part of our daily lives
ICT jobs in the global
financial crisis
• Demand for ICT employment is expected to
grow quickly and strongly once the current
world economic conditions improve.
• The ICT industry is being affected by the
current financial crisis.
• ICT will continue to be in demand in many
areas vital to our economy and communities.
• ICT professional employment has continued to
grow steadily over the past 20 years, and our
expectations are that it will continue to grow in
the future.
• That means that now is the time to be studying
ICT at and after school.
Participating organisations
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Industry and business associations
ICT industry
ICT professional associations
Women in ICT Groups
Science, ICT school teachers groups
Tertiary educators
VET educators
Federal Government
State Government agencies
Careers advisers
Other groups and organisations
Visit www.ictcareersweek.info for more information
Types of activities and
functions
These include:
• having State Premier release a supportive media
release
• re-branding an existing career activity happening
in that week
• school ICT student visits
• demonstrations of ICT in use
• visits to ICT companies and ICT faculties and
schools
• briefing of journalists
• ICT study information on company web sites
• briefing to ICT school teachers
• promoting ICT study on the front page on
university and TAFE web sites
Keynote events
• Keynote events will be arranged to have the
campaign endorsed by key people/organisations
such as State Premiers, relevant Federal and
State Ministers of education and innovation,
heads of peak organisations, influential young
celebrities.
• These keynote events/stunts will help draw
attention to the campaign for parents, teachers
and other influencers. If possible, these keynote
events will draw TV coverage.
• Participating organisations will be asked to either
suggest keynote events, or to arrange a keynote
activity.
Media engagement
• Journalists with interests in ICT careers and
studies will be identified and contacted about the
National ICT Careers Week.
• Participating organisations will be encouraged to
use their existing media relationships.
• Journalists will be encouraged to contact the
participating organisations to allow for individual
media relationships for the National ICT Careers
Week.
• Journalists will be briefed about the campaign,
the participating organisations, and the collection
portal. In addition, information and data on ICT
employment etc will be provided so they have a
common set of data points.
A single brand
• The Career Week will use the Start Here Go
Anywhere brand.
• The immediate advantages of having single and
national brand to market ICT study and careers
to young people are that:
• the clutter of images associated with ICT
marketing is reduced, and
• various groups can use the brand within a
relaxed and distributed regime of
deployment while achieving an overall
integrated marketing appearance.
Coordination and support
• The Careers Week is managed under the
auspices of the Industry Leadership Group.
• The Australian Information Industry Association
(AIIA) and the Australian Computer Society
(ACS) are providing the coordination and back
office functions to support the National ICT
Careers Week.
• A private Wake has been established to allow
people in participating organisations to have
access to materials and resources, and to
exchange information and ideas.
Contact
Michel Hedley
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Australian Information Industry Association
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Phone 0417 695 616
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Email [email protected]
Seni Murni
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Australian Computer Society
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Phone 02 9299 3666
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Email seni.muni.org.au