Transcript What we've done before on Climate Change

What we've done
before on Climate
Change - as the
basis of what we'll
do again
Working
with
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About the 2011 survey….
• We're using the same questions as in 2010....
• ...plus one extra question: ' Do you, as an individual, have a
responsibility to help reduce climate change?"
• We're covering Thailand, Indonesia and The Philippines
• Pre-campaign: now in field
• Post campaign: immediately after the TV campaign
....and extending in 2012 as the effort gains momentum
Climate concerns:
what did we find in 2010?
The study revealed that the world’s population
remains as concerned as ever.
Across all common countries* surveyed in the
three rounds of research conducted by Synovate,
30% of people in 2010 and 2008 said they were
‘very concerned’ about climate change, versus
29% in 2007.
*Common countries: Australia, Brazil, Canada, China,
France, Germany, Hong Kong, Japan, Russia, South Africa,
UAE, UK and US.
How do you feel regarding the effects of climate
change?
There is an increase in the number of people who ‘Are
NOT concerned at all about climate change because they
think it’s a natural cycle of events’, from 4% in 2008 to 9%
in 2010.
39%
30%
9%
9%
4%
4%
2%
Somewhat
concerned
Very
concerned
Neither concerned Not at all
nor unconcerned
concerned:
it’s a natural cycle
of events
Somewhat
unconcerned
You don't believe
that the climate is
changing
Not at all
concerned
1%
Not at all concerned:
quite pleased about
the climate change
effects
Corporate Social Responsibility
The vast majority of those surveyed (88%) felt that companies have a
responsibility to help reduce climate change. This was highest in China
(98%)
and France (94%).
In response to how they should do this, the top answers were ‘save energy and
reduce waste’ (70%) and ‘ensure materials are green and ethically sourced’ (58%)
Do companies have a responsibility to ensure they help
reduce climate change?
Yes
70%
Save energy and reduce waste
Ensure materials are green and
ethically sourced
Don't know
4%
58%
55%
Invest in Green technology
Offer consumers Green products
or services without charging a
premium
88%
53%
Put in place a team to ensure
Green best practice
42%
Use a carbon offsetting scheme
42%
Ban all non-essential corporate
travel
7%
No
35%
70% of those who said ‘yes’ think that companies
can help reduce climate change by ‘saving energy
and reducing waste’.
Where’s the blame?
Globally, people believed the main
factor in climate change is human
causes: waste, population increases,
electricity, etc. (28%).
This is fairly consistent with the 27%
who said this in 2008, and a
substantial
increase from the 20% who said this
in 2007.
Oops!
What do you believe is the MAIN factor causing the
Earth’s climate change?
Globally, ‘Human causes’ is the main factor of climate change: 28% in 2010, 27% in 2008 and 20% in 2007
41%
Russia
33%
31%
31%
29%
27%
27%
27%
26%
25%
25%
19%
USA
Australia
Hong
Kong
China
Brazil
Canada
France
UK
Germany Japan
UAE
18%
South
Africa