Transcript Document
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A NEW
PARADIGM
In This Chapter
Green and public awareness
Green milestones
The core principles of green
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Green and Public Awareness
Awareness is at an all-time high.
In simple terms, green means
lessening environmental impact
from society.
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Green Milestones
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1950s
Predictions for oil shortages
1960s
Analysis of disruption of natural
systems
1970s
Ecology
legislation/awareness/recycling
Green Milestones
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1980s
Ozone holes, first political “Green
Party”
1990s
Biosphere 2 experiment, Kyoto
Protocol
2000s
Climate change and “An
Inconvenient Truth,” gas prices
spike
Where We Are Today
Current demand on resources
and environmental consequences
cannot be minimized
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Ecological Footprint Is Large
Ecological footprint is measure of
how much land and water area a
human population requires to
produce resources it consumes
and to absorb wastes.
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Limited Resources Cannot
Be Replaced
Petroleum
Natural gas
Coal
Nuclear
Arable land
Freshwater
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Greenhouse Gases (GHGs)
Significant contributor to global
climate change
Gases that trap heat in the
atmosphere:
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Carbon Dioxide (CO2)
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Methane (CH4)
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Nitrous Oxide (N2O)
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Fluorinated Gases
Climate Change and Public Health
According to the U.S. Climate Change Science Division
of the EPA, there will be:
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Increasing temperatures
Portions of the population at risk
Millions of Americans living with poor air quality
Increased risk of decreased lung function, aggravated asthma,
and chronic bronchitis
Impact of Buildings on Environment
Buildings account for:
72% of electricity consumption
39% of energy use
38% of all CO2 emissions
40% of raw materials use
30% of waste output
14% of potable water consumption
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How Real Estate Professionals Can Help
Agents can help clients and
customers understand how real
estate choices and actions can
take away from or add to core
green principles
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Core Principles of Green
Often a personal decision
Core principles include:
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Practicing resource efficiency and
conservation
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Practicing social responsibility
Efficiency and Conservation
Efficiency
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Decreasing the use of a resource to
produce an effect
Conservation
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Not using a resource to produce an
effect
Renewable Energy
Companies, e.g., General Electric,
greening the production of power
Wind-generated power
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Decreasing dependence on foreign
oil
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Producing less greenhouse gas
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Investing in U.S. manufacturing
jobs
Green Pricing and Net Metering
Green pricing
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Support utility company investment
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Pay premium to cover incremental cost
Net metering
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Homes or businesses that generate energy through solar or
wind power “bank” excess power until needed
Water Efficiency & Conservation
Full-cost pricing
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Include operations,
maintenance, and
capital costs
Helps signal value
Conservation pricing or
efficiency pricing
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Establishing rate
structures and practices
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Promotes efficient use of
water
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Helps signal value
Water Efficiency & Conservation
Rainwater harvesting, or
rainwater catchment
systems:
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Harvesting water from the
atmosphere
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Limits urban runoff
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Growing in popularity for
landscape use
Greywater
recycling:
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Wastewater from
laundry facilities,
faucets, and
showers
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Can be recycled
for nonpotable use
Xeriscaping
Xeriscaping:
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Dry landscaping
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Uses slow growing, drought-tolerant
plants
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Requires proper design and planning
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Can save $ due to fewer pest control
measures and fertilization needs
Practicing Social Responsibility
Individuals, communities, and
companies holding themselves
accountable for social,
environmental, and economic
impact of their operations
See Figure 1.6
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Estimating Your Green Profile
Does your energy use come from renewable sources? How could you
use other renewable energy and/or less resources?
Before today, had you paid attention to your home and office water use?
# of miles you drive each day? Vehicle type? How to limit driving and/or
reduce fuel consumption?
Air quality where you live? Better, worse, or same where you grew up?
Health risks attributed to poor outdoor air quality? Steps you could take
that might improve area’s air quality?
Why are resource efficiency and conservation necessary for today and
future?
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