Transcript File - red oak high art department

1.4 | Staff Responsibilities
and Ethics
STEP 1 - LEARN
• Today we will discuss both ethics and laws.
• View the video Critique and Feedback - the
Story of Austin's Butterfly.
• Discuss how the lesson in the video applies to
our teamwork.
• View the remainder of this presentation and take
notes
BEING ETHICAL AND LEGAL
• A legal action is one that follows rules that have been
written down, like not stealing.
• An ethical action is one that is right but has nothing to
do with laws, like communicating honestly and fairly
with people.
TEAMWORK
• Each member of a team serves a vital role.
• We all need to communicate clearly and kindly with one
another.
• Consistency, in attitude and behavior, is important.
• Inspiration can come from any member of the group.
• Openness to new ideas stimulates creativity.
Student journalists have three primary ethical and legal
obligations.
1 - FAIRNESS
• All reporting must be fair and unbiased. The yearbook
should not be used as a platform for personal views.
Both sides of a story should be told.
2 - ACCURACY
• All names, quotes and information, including anything
submitted by non-staffers, should be checked carefully.
3 – GOOD TASTE
• Thoughtful decisions and high standards will ensure
that the yearbook is free of questionable material such
as:
• racist or sexist remarks
• ethnic slurs
• crude humor
• inside jokes or cruel remarks
• glamorizing of illegal activities
LIBEL
• A type of speech not protected under the U.S. Constitution.
• Libel is printed and is:
• Is false
• Words or pictures
• Identifies the person
• Harms a person’s reputation
AT FAULT FOR LIBEL
A journalist can be considered “at fault” for libel if:
A private citizen (like a student)
• Can prove that writer did not verify accuracy of
information.
A public figure (like a celebrity)
• Can prove that the writer knew the information was
false.
• Or prove that the writer acted in a reckless disregard
for the truth.
AT FAULT FOR LIBEL
• Both the writer and the editor, even if they are under 18
and minors, are considered responsible and can be
sued in a libel case.
Truth is a defense against a charge of libel.
“I was making a joke” is not a defense.
COPYRIGHT, TRADEMARK
AND FAIR USE
COPYRIGHT
• Intellectual property, art and book covers cannot be
used by others.
• Most images found on the internet are copyrighted.
• Yearbook staffs must get permission from the owner.
COPYRIGHT
DISCUSS:
• Can the art and text from this book be
used as a yearbook cover?
• Why or why not?
• Are there parts that can be used?
• What would make the use legal?
COPYRIGHT LAW PROTECTS
• Song lyrics
• Currency
• Literary works
• Cartoon characters
• Artwork
• Movie characters
• Photographs
• TV characters
• Music
• Websites
• Videos
• Website screen shots
• Maps
• Computer software
• Stamps
• Corporate logos
• Games
FAIR USE
• A person may use someone else’s photo, music, artwork or
text as long as it is being used for educational purposes.
• The use of the work must not diminish it in any way
• The heart of the work may not be used
• Creator must not lose money as a result of use
• Fair use does not cover the use of that work in student
newspapers or yearbooks.
• The work can only be used within school walls, like for a
report or presentation.
TRADEMARK
• Titles, phrases and slogans can be trademark protected.
• This means they cannot be used for commercial purposes by
anyone else.
STEP 2 – PRACTICE
• Work individually or in groups to
determine how you would handle the
situations on Handout 1.4 – You be the
Judge.
STEP 3 – USE
• Throughout this term, we will be both
ethical and legal in all actions regarding
this publication.