Transcript Slide 1

Sustainable Consumption: time for
action
Ms PREMILA KUMAR
Chief Executive Officer
CONSUMER COUNCIL OF FIJI
Consumers International World Congress 2011
4 May 2011, Hong Kong Convention & Exhibition Centre, HONG KONG
Presentation
 Features of SCP that is important to Fiji
being an island nation
 What is Consumer Council doing to
encourage SCP in Fiji
 Will SCP continue being an issue in the
Asia Pacific region?
 SCP Concept is a challenge in it self.
Features of Sustainable Consumption &
Production (SCP)
 satisfying basic human needs (not
the desire for ‘wants’ and luxuries);
 economic and social progress but
within the Earth’s carrying capacity
 minimising resource use, waste and
pollution;
 taking a life-cycle perspective in
consumer decision-making;
 acting with concern for future
generations.
Features of SCP that is important to Fiji
being an island nation ?
 Fiji needs economic growth (1.3%), social
progress (31% living below poverty line) and
environmental protection from .
 Climate Change is the biggest threat for Fiji.
Annual Emission of Carbon dioxide in Fiji is
less than 0.1%
Three biggest impact of climate change:
 Damage to infrastructure
 Food / water Security
 Relocation of villages
Damage to infrastructure and accelerated
coastal erosion
Water storage facility at Viwa Island where the only source of water is rain water.
Naicabecabe Village, Moturiki Island, Fiji – at
low tide
Village at low tide
Viwa Island: only source of
water is rain water
Is SCP an issue for my organisation?
 SCP – is recognised in the Council’s
Strategic Plan
 SCP promoted at two levels to
change consumer behaviour:
 CONSUMERS (information and
awareness)
 GOVERNMENT (Behavioural change
through policy intervention)
INFORMATION & AWARENESS
INITIATIVE
What is 1 Degree?
How many of us know enough about climate change
to start making a real difference to the fate of our
planet? It was this that spurred The Fiji Times - the
biggest newspaper in the South Pacific Island
region - to throw its resources behind the 1 Degree
initiative
Goal is to help empower individuals, our staff, families,
and communities to take charge of the climate change
issue – and by doing so, change our collective future.
One wash
A dishwasher can use up to 35 litres of water per load
INFORMATION & AWARENESS
Change your Energy
Consumption Habits
Call for ban on light bulbs
Friday, June 20, 2008
The Consumer Council of Fiji is calling on the
interim Government to place a ban on future
use of incandescent light bulbs in Fiji.
Switch to Energy
Efficient Bulbs
EU Diary
Government (Policy Intervention)
Submission to the National Budget
Consultative Process
 In 2007/2008/2009 budget:
 ban the sale of incandescent light
bulbs.
 Second Hand vehicles (age to be imposed
and duty on fuel efficient vehicle to be
reduced)
RESULT
2009 National
Budget
Fiscal Duty of
incandescent
light Bulbs
increased from
5% to 32%
2010 National Budget
• Fiscal
duty on 1500 CC new
vehicle was reduced from 32%
to 15%.
•The age limit for used &
reconditioned motor vehicles
imports reduced from 8 to 5
years.
Will SCP continue being an issue in the Asia Pacific
region?
 Home to more than half of the global population
ie 3.9 billion people. (UNESCAP)
 Asia’s middle class has increased rapidly in size
and purchasing power.
 Asia Pacific Region has already exceeded the
earth’s carrying capacity by 70%.
WWF 2005: The Ecological Footprint and Natural Wealth.
 Fast growing economy. Of the top 5 global
economies three economies: China, India, and
Japan are in Asia (ADB Report)
578 million hungry people in Asia and
the Pacific
925 million hungry people in the world 2010
Challenges to SCP
 SCP: A complex and contested Concept
 Means different Things?
 What are basic needs?
 Should they reflect the needs of citizen in the
Rich industrialised nation or from Tuvalu?
 How far the living standards of rich nations
have to be readjusted to achieve SCP?
 Different answers to these questions produce
conflicting interpretations of SCP.
Challenges to SCP
 SCP promises something for everyone.
 Universal appeal is enhanced by the
apparent ideological neutrality of SCP.
 SCP does not mean consume less but
consume smarter.
 It offers no clear vision of an end state.
 No set of political or economic
arrangements
 No global targets with timeline to
achieve
Challenges to SCP
Mistrust: There is little point in
one state changing its behaviour
without the assurance that others
will do too.
ADB Report: Key Indicators for Asia and the Pacific 2010 HIGHLIGHTS
Challenges to SCP
 People are constantly told to consume
more
 Global Financial Crises – Stimulus package
 Research on consumer behaviour for
marketing purpose
 Advertising and Promotions
to encourage consumption run in billions
Challenges to SCP
 Lack of enabling environment
for consumers to choose and
lead sustainable lifestyle
 Eco-products are expensive as
compared to other similar
products
 too
many
logos
controversial claims
and
The earth has enough to meet our
needs but not enough to meet our
greed…….
Mahatma
Gandhi