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Greening of California Wine
Napa Technical Group
January 22, 2008
Driving Forces of Change
SWP
(Knowledge
Network)
Evolving
Market
Regulatory
Pressures
What is sustainable
winegrowing?
Sustainable winegrowing is the growing
and winemaking practices that are
sensitive to the Environment, responsive
to the needs and interests of society-atlarge (social Equity), an are Economically
feasible to implement and maintain.
3Es
SWP Highlights
• Leveraged existing efforts (regional and
statewide)
• Formed 50 member Joint Committee of
WI & CAWG (2001)
• Published SWP Workbook (2002; online
and 2nd edition 2006)
• Worked with key partners: regional
associations, government agencies, universities
& NGOs
SWP Highlights
• Formed California Sustainable
Winegrowing Alliance (2002)
• Held more than 200 self-assessment and
targeted education events
• Published Sustainability Reports
(2004, 2006)
• Leveraged more than $2.6 Million
in Grants
Self Assess
energy efficiency
Implement
Change
custom report
SWP Cycle of
Continuous
Improvement
Interpret
Performance
targeted education
action plan
Develop
Action Plan to
Improve
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SWP Workbook
Viticulture
Soil Management
Vineyard Water Management
Pest Management
Wine Quality
Ecosystem Management
Energy Efficiency
Winery Water Conservation & Quality
Material Handling
Solid Waste Reduction & Management
Environmentally Preferred Purchasing
Human Resources
Neighbors & Communities
Air Quality
Workbook Framework
227 criteria with four categories of
practices
•110 workshops
(Nov. 2002- present)
•1,400+ Growers
and/or Winemakers
Current Data - Vineyards
Number of Distinct Vineyard
Enterprises
Total Acres Farmed by the 990
Enterprises
Number Of Acres Assessed by
the 990 Enterprises
990 enterprises
Number Of Enterprises that
Submitted Results
807 enterprises
Total Acres Assessed in
Database
152,799 acres
288,072 acres
171,764 acres
55.2% of 522,000
statewide acres
32.9% of 522,000
statewide acres
81.5% of 990
enterprises
29.3% of 522,000
statewide acres
Current Data - Wineries
Number of Distinct Winery
Facilities
Total Cases Produced by the
175 Facilities
175 facilities
170.7 million
cases
62.5% of
273 million total
statewide cases
Number Of Cases Assessed by
the 175 Facilities
143.8 million
cases
52.7% of
273 million total
statewide cases
Number Of Winery Facilities
that Submitted Results
Total Cases Assessed in
Database
107 facilities
114.9 million
cases
61.1% of
175 total facilities
42.1% of
273 million total
statewide cases
Benchmarking Performance
Self-Assessment Chapter Report
Self-Assessment Criteria Report
www.sustainablewinegrowing.org
California Sustainable
Winegrowing Program
Progress Report 2006
2004 Sustainability Report
Targeted Education and
Action Planning
Action Planning
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Review report & highlight strengths
and areas for improvement (low
hanging fruit)
Determine what can be changed
and when
Integrate targeted education & other
technical understandings & guidance
Complete action plan
Action Plan
Targeted Education
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Integrated Pest Management 2004+
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Ecosystem Management 2005+
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Funded by National Fish and Wildlife Foundation
Energy Efficiency 2005+
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Funded by American Farmland Trust
Funded by Pacific Gas & Electric
Air and Water Quality 2006+
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Funded by USDA’s Natural Resources Conservation Service
Upcoming:
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Risk Management
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GHG and Other Accounting Tools
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Process Water
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Green Building
5000+ participants in
targeted ed events
Energy Efficiency Example
BIGGEST ENERGY DEMAND IN THE
FOOD PROCESSING SECTOR?
WINERIES
NUMBER OF BONDED WINERIES IN
CALIFORNIA?
2275
Integrated Energy Management Practices
energy efficiency
water use
economics
human resources
environmentally
preferred
purchasing
neighbors/community
material handling
air quality
wine quality
water quality
solid waste
Energy Efficiency Education
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Partnered with Pacific Gas & Electric Company
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Fifteen Energy Efficiency 101 workshops around
the state – more to come in 2008!
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Energy Efficiency resources – binder and online
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Increased use by wineries of free energy audits,
PG&E rebates for solar and other energy
efficiency measures
In-depth workshops on green building, climate
change and process water in 2008 and 2009
Green Building Practices
Driving Forces of Change
Knowledge
Network
Evolving
Market
Regulatory
Pressures
Demand for Environmental Information
CONTENT + PRODUCT = MARKET ACCESS
Driving Forces of Change
SWP
(Knowledge
Network)
Evolving
Market
Regulatory
Pressures
PM10
VOCs
Regulations
CO2
Water Use
Public Policy
Educate Elected
Officials
GLOBAL WARMING
Food
SOLUTIONS ACT AB32
Economics
LIMITS ON C02
Ground Water Recharge
EMISSIONS, METHANE
AND OTHER
GASES
Compost
Planning
Departments
REPORTINGFuel
BY 2009
Carbon Sequestration
Zoning
Ordinances
Addressing Market & Regulatory Drivers
CERTIFICATION
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Growth of 3rd party certification programs (regional,
national, international)
 Lodi Rules, CCVT, Napa Green, Fish Friendly Farming
 WA (Food Alliance), OR (LIVE)
 National Sustainable Ag Standard
 ISO 26000
 NZ, S. Africa (developed); Australia (considering)
Development of certification program related to SWP
GREENHOUSE GASSES/CLIMATE CHANGE
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Development of GHG Accounting Tool
CDFA grant to examine vineyard GHG footprint
Climate change workshops
Identifying / filling research gaps
Cycle of Continuous Improvement
Gaps:
• Self-assessed, no 3rd
party verification
(regulatory/retail
problem)
• Can only report on SelfAssessment and
participation, no way to
verify continuous
improvement
Cycle of Continuous Improvement
Closing the Gaps:
• Develop a 3rd party certification program –
That is cost effective and credible
• Demonstrating continuous improvement - Verify
that areas of weak sustainable performance are
being identified (through S-A) and improved
upon (verified through certification)
Desired Outcomes of Certification
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Voluntary certification option for winery
and vineyard SWP participants
State, national and international
validation of the SWP
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Maintain our global leadership position
Credibility with regulators and
policymakers
Credibility with retailers and consumers
What is Your Consumption?
GHG Intensity?
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kWh per ton/acre ENERGY INTENSITY
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kWh per gallon/case of wine
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Gallons of water per ton/acre
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Gallons of water per gallon/case of wine
WATER INTENSITY
Common Definition
CARBON NEUTRAL
CARBON ZERO
CAP & TRADE
CARBON OFFSETS
CARBON FOOTPRINT
FOOD MILES
Shared Understanding
• MINIMIZE MISCOMMUNICATION
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REDUCE MISINFORMATION
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ELIMINATE MISUNDERSTANDING
ALIGNMENT FOR CHANGE
Charting a New Direction
A Little Humor
Wine Industry GHG Calculator
Wine Industry GHG Calculator
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Created by International Partners
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New Zealand Winegrowers
Winemakers' Federation of Australia
South African Wine and Spirit Board
Wine Institute of California
Goal: to provide a free, easy to use, wine industry
specific calculator that will satisfy GHG accounting
needs:
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Operational tracking
Carbon labeling
Market Access
Marketing
Carbon Credit Accounting
Future regulatory requirements under a low carbon cap and
trade market
3 Scopes – WRI Methodology
GHG Calculator Output
Why should I participate?
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Be proactive to increasing environmental
pressures
Respond effectively to social concerns
Reduce unnecessary inputs and outputs
Minimize risk and liability exposure
Enhance economic viability
Join network of proactive wine community
members NOW ONLINE!
Outside the Box Thinking
www.sustainablewinegrowing.org