Transcript Slide 1

E-business to G-business
(No more business as usual)
Agenda

Life on Mars

Lessons from the ‘3rd economic revolution’ for the ‘4th
revolution’:
 Similarities and differences
 Lessons: Crossing the ‘Chasm’ and collaboration

2degrees
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Similarities – Speed of growth
The global market for climate change
technologies and services is worth £2.1
billion/year today, rising to £530 billion/per year
(US$1 trillion/year) by 2010 – the UK share
could expand to £15 billion/year.
Shell (Vivid Economics), October 2006
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Similarities – Kleiner Perkins
“This field of greentech could be the largest
economic opportunity of the C21st. There’s
never been a better time than now to start or
accelerate a greentech venture”
John Doer
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Similarities – West Coast USA
Bill Gates
Vinod Khosla
California
Steve Case
Paul Allen
Larry Page
& Sergey Brin
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John Doer
Similarities – Efficiency gains
Sustainable Energy Sources:
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Similarities – Standards
Internet
Protocol
Regulation
Standards
Smart standards
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Similarities – Disruptive
technologies
Microchip
Bio-fuels
Internet
Solar, wind, tidal
Mobile phones
Waste to energy
Web 2.0
Integration
CRM
Algae to make fuel
Smart buildings
Heat storage
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Similarities – Ubiquitous
“…we must develop profitable
manufacturing methods that do not
require expensive and inefficient
processes… requiring… new
collaborations stretching along the whole
length of the supply chain from the
farmers through to manufacturers and
end-users.“
Professor Lord Kumar Bhattacharyya
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Differences – Regulation driven
Pan-national
EU / Federal US
National / State
Local
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Differences – Corporations
“Climate change will be the single
biggest business issue of the next
decade. You have to be on the
right side of that.”
James Murdoch
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So what are the lessons?
Crossing the Chasm
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Crossing the Chasm
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Crossing the Chasm
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Crossing the Chasm
DARK GREEN
Visionaries and
risk-takers
Enjoy solving the
problem
Buy technology
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Crossing the Chasm
LIGHT GREEN
Pragmatists
Won’t take unnecessary risk
Buy whole solutions to solve
particular problems
Don’t generally use Innovators and
EA (Dark Greens) as references
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Crossing the Chasm
BedZed
Berkeley Homes
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Crossing the Chasm
CHP
provider
Multi-utility
services company
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The lesson

Whole solutions are the result of complex collaboration:
 Between customers and suppliers
 Between traditionally competing suppliers
 Between industries and industry bodies
 Between technology providers
 Between organisations that don’t normally speak to one another
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Launch strategy
Network sponsors:
• MITIE Energy
• TBD
Commercial
Real Estate
Retail
Data Centres
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Built environment
Launch strategy
Next targets
Public sector
Housing
Infrastructure
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Built environment
Retail Network
Supermarkets solution offerings
Industry Representation
academic
auditor
biofuel supplier
biomass supplier
biotechnology
certification
CHP technology installation
CHP technology manufacturers
CHP technology supplier
cold storage
construction
consultancy
electrical installation
energy company
energy distribution netw orks
energy service company
energy technology maintenance
energy technology supplier
facilities manager
geo-pressure technology suppliers
geothermal technology installation
HVAC technology installation
HVAC technology manufacturer
HVAC technology supplier
institutes and associations
IT installer
IT integration
IT manufacturer
law yers
lighting technology installer
lighting technology manufacturer
lighting technology supplier
lobbyists
media
metering solution
ocean energy technology installation
operation and maintenance
refrigeration technology installation
refrigeration technology
refrigeration technology supplier
solar technology installation
solar technology manufacturer
solar technology supplier
supermarkets
w ater company
w ind technology installation
w ind technology manufacturer
w ind technology supplier
0
5
10
15
20
Number of potential network members
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25
30
35
http://beta.haresfield.com
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The opportunity

Establish a Low Carbon ICT network on 2degrees:
 Extend networking opportunity from today


Meet those you missed
Follow-up with those you did meet (including within group discussion)
 Exchange more data and share more:

Blogs; Forums, Resources

3 months free membership

Academics remain free
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