Transcript Affiliate Network : Connecting Campus To Community

Heightening
Environmental
Intelligence (HEI)
National Alliance for
Sustainable Communities
(NASC)
Power Up” Innovations for
Stronger, Healthier
Communities, Energy Efficiency
Business and Market
September 10, 2010
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63%
Fact
of engaged recipients
can not recognize this
symbol BEFORE a
retrofit.
Source:
HEIDI Report,
LRAM 2009
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Big Picture or so we THOUGHT!
Slowing,
Stopping
Reversing
Carbon Emissions
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Let’s Retrofit a Million
 Student-initiated, nonprofit, preweatherization and conservation startup
 Mission: Introducing energy saving solutions to
limited-income households
 Goal: Distributing 1M CFLs & solutions by 2015
 Tactic: To reduce carbon emissions in target
communities; direct-to-door delivery of Clean
Bulbs™
 Our Success
 Recruited: 3,200+ volunteers & stakeholders
 Delivered: Over 50,000+ CFLs, water kits and
low flow toilets
 Engaged: Over 4,300 apartments and homes,
free of charge
 Saved: $7.3M in aggregated
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Progress: Product Delivery
 Delivered 50,676green
solutions
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CFLS: 45,489+
Water Kits: 1,035
Kitchen Sink Aerators: 796
Bathroom Aerators: 1,043
Shower Heads: 964
Low-Flow Toilets: 10
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Progress: Energy Ecological
Impact
* Derived via Energy Star CFL Savings Calculator
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Service Packages
 Product Delivery/
Installation
 Compact
Fluorescent Light
Bulbs
 Kitchen Sink
Aerators
 Bathroom Sink
Aerators
 Shower Heads
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Progress: Water Ecological
Impact
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Check For
Understanding
Questions?
Thoughts?
Comments?
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Why We Lost?
1. Climate change as
a “belief system”
2. Science-based
language
3. Advocacy for
climate mitigation
legislation
4. One-off radical
direct actions
5. Lack of
comprehensive
understanding
1. Dealing in reality; Still
playing on “their” turf
2. Human-based
experiences
3. Awareness of climate
impacts
4. Purposeful, ServiceLearning Experiences
5. Heightening People’s
Environmental
Intelligence
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Our Theory of Change
Failed Assumption?:
Awareness (A1) = Action (A2)
“You Know
Better,
therefore
you Do
Better”
Our Assumption:
Awareness (A1) ≠ Action (A2)
-orAwareness (A1) ? Action (A2)
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Big Picture or so we THOUGHT!
Slowing,
Stopping
Reversing
Carbon Emissions
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Awareness
(A1)
Observable
Change
(OC)
Direct
Action (DA)
Habitual
Behavioral
Modification
(HBM)
In
Other
Words…
Heighten
Environmental
Intelligence (HEI)
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An All-Embracing, All-Inclusive, Blanket?
DA + A1 + OC
HBM
=
HEI
Direct Action (DA)
+ Awareness (A1)
+ Observable Change (OC)
/ Habitual Behavioral Modification
(HBM) =
Heighten Environmental
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Environmental Intelligence
Spectrum?
Like it our NOT…
2 Degrees
Celsius in
climate
change will…
Huge Barriers
in Awareness
Energy Star is
a new video
game right?
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Bridging Theory with Praxis?
 What solutions do we know that increasing
an individual’s HEI?
 How can we solve for…
Heighten
Environmental
Intelligence (HEI)
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Community Retrofit Day of Action (RDA)
 Signature & Flagship
Community Engagement,
Policy/Advocacy, “Leader
Activation” Program
 Weekend, 5-hour ecological
immersion
 Service-Learning Opportunity
& Campus to Community
Bridge
 Direct-to-door delivery of
Service Package Delivery
Options (SPDO)
 Data Collection &
Management
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Harvest Teams In Action
 20 Teams of 6 (DA)canvass
an assigned neighborhood
 (1) Captain
 (1) Data Manager
 (4) Handlers & Energy Auditors
 Performs
 Full CFL Retrofit (OC)
 Water Kit Installation (OC)
 Audits (OC)
 Conducts
 Baseline Energy Assessment (OC)
 Shares
 Literature Packages (A1)
 Disposal Awareness (A1)
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Pre-RDA Planning
 Community
Engagement
 Direct Neighborhood
Association Involvement
 Volunteer Recruitment
 Marketing/Media
Outreach
 Rally/Press
Conference
Coordination
 Boots-on-Ground
Canvassing
 Staging Location Prep
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RDA Event Day- Quick Tour
 Staging Location
Set Up
 Volunteer Intake
and Training
 Press Conference/
Rally & Group
Photo
 Field Operations:
“Out in the Field”
 Interviews,
Evaluations and
Clean Up
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Retrofit Day: Staging Location Set Up
 Transport Fields
Materials from Field
Office to Staging
Location
 Set up Tent(s) and
Tables
 Chalking and Posting
of Signage
 Getting to KNOW your
Area of Responsibility
(AOR)
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Retrofit Day: Volunteer Intake and
Training
 STATION ONE
 Individual Check-In / Team Assignment
 STATION TWO
 Culture & Sensitivity Workshop
 Product Handling and Mercury
Awareness Workshop
 Story of Self, Us and Now Workshop
 STATION THREE
 Team Leaders Training
 Energy Auditing & Lighting Assessment
Training
 Household-per-Hour™ and Data
Management Training
 STATION FOUR
 Materials Distribution and Checkout
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Retrofit Day: Press Conference/ Rally & Group Photo
 Press Conference
 Group Photo
 Final Instructions before
Heading into the Field
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Retrofit Day: Field Operations: “Out in the Field”
 Resident Engagement: The
Exchange and Retrofit
 Filling out the Energy Audit &
Impact Measurement Form
 CFL Replenishment
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Retrofit Day: Interviews, Evaluations and Clean
Up
 Harvest Teams Return
 Materials Check-In
 Green Home Baseline
Assessment Form Inspections
 Household-per-Hour™
Penetration Rate Form
Inspections
 Recycling: Sorting, box
breakdown and inventory
 Volunteer Satisfaction
Survey
 My Lesson’s Learned
Evaluation Forms
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Affiliate Network: Two Year Goal
To Permanently Offset the Carbon Emissions
A Coal-Fired Power Plant with JUST Light
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GOALS AND OBJECTIVES
GOALS AND OBJECTIVES
Plant Scherer
OBJECTIVE
SEED
Plant Scherer, near Macon,
GA, is the largest single pointsource for carbon dioxide
emissions in the United States.
(Natural History Magazine)
Generation Capacity (MW):
3,272
Plant Mitchell
(A.Shenstone, SACE, 11/2010)
Generation
Capacity
(MW): 125
Carbon Offset Plant Scherer for
24 hours; Permanently Offset
Plant Mitchell
Up to 25 Affiliate Chapter/MOVE
Banks; 50 RDA Program Site
Partners
ENGAGE
8,300 + households
RETROFIT
100,000 CFLs; 50,000 water kits
DELIVER
62,000 literature packages
SAVE
$7M (Energy*) $432M (Water)
TREES
47.4K acres trees planted*
MWh**
OFFSET
4,500 (Life cycle energy saved )
(equivalence)
* Derived via Energy Star CFL Savings Calculator
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** Adjusted for the 2011 Residential Electricity Price of $0.1099 (DOE)
Affiliate Chapter’s MOVE Bank
 1,895 Assets
Included
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1 Canopy,10x10
4 Center-fold tables
5 Chairs
20 Toolkits
20 Step ladders
• Mobile Organizing Vault &
Equipment Bank (MOVE Banks)
– Increased efficiency of field operations
deployment
– Decrease of Equipment Loss;
“Operational shrinkage”
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Check For
Understanding
Questions?
Thoughts?
Comments?
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Emerging Opportunity
 Objective: To Securitize the EE Bond
Market
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EE Demand Side Management
Demand Response
MRV—Monitoring, Reporting and Verifying
Building Energy Codes
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For More Information
Tony C. Anderson
Coordinating Director,
Let’s Retrofit a Million Education Fund
[email protected]
W +1 404 939 LRAM
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