Transcript Document

GNTP Business Forum –
The Big Idea – Gary Smerdon-White
18th September 2012
Contents
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Background
Local economic context
Local transport context
Objectives
Public and Business
Public
Business
Future Direction
Survey Objectives
• Overview of public and business use of transport –
2000 travellers and 200 businesses
• Find out the likes and dislikes of public and business
• Explore perceived barriers to more sustainable,
healthy behaviours and how these can be
overcome.
• Explore general attitudes towards sustainability
• Identify opportunities for improving planning,
delivery and promotion of sustainable travel
Business and Public
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Common objective: reduction of traffic congestion on roads also:
– Making it easy for people to get around using a range of transport
– A single (integrated) ticket for all local buses and trams.
– Making journey times more reliable (by all means of transport).
– Improving the safety of our roads.
Few ranked ‘improving information’ most important but Kangaroo?
Public (72%) and business (70%): good transport links.
Want a high quality bus service and good walking and cycling routes.
49% of businesses and 37% of public: views on local transport
listened to - positive increase from 2008.
Public Travel Statistics
• Over a quarter - no access to a private vehicle,
• Majority used public transport - mostly bus.
• 2008 to 2012
• Walking trips (+8%) – recession?
• Cycle trips rose to 2% from 1% of all journeys
• Minor reductions in bus travel and private car use, tram
trips remained steady
• Overall reduction by train, from 2% to 1%.
Public Influence
• Convenience now more important than cost,
• Most people give little thought to their choice –
particularly car
• Almost a fifth of the cyclists cited cost and health
• 53% of those who chose based on cost used bus
• People generally perceive bus to be cheaper than car.
• Preference of bus passengers is car
• Preference of significant proportions of car drivers, car
passengers, tram users and taxi passengers is bus
Public Satisfaction and Barriers
• 86% of respondents rated their journey as good or very good highest for tram (91%) and lowest for taxi passengers (78%).
• Improvement in local train services in last 4 years.
• Improvement in cycle infrastructure/ services since 2008 –
safety issues
• The majority – no significant barriers to using their ‘ideal’.
• Those who aspire to drive increased slightly – young people
• More and/or cheaper parking likely to result in more car use
• 21% considering changing (from 12% in 2008) – 75% to more
sustainable modes of travel – most to walking
Business View
• 72% perceived good public transport important
• 86% ease of access for customers and visitors most important
• 83% adequate transport facilities to receive deliveries
important
• 79% reliability of journey times (across all modes) important
• Large businesses prioritising sustainable and active travel
• Easy access for customers and visitors most important concern
for SMEs.
Business Attitudes
• Since 2008 large businesses delivered - management role
• SMEs - growing awareness of benefits of sustainable travel
and more now following the example of larger employers
• 71% encourage more sustainable travel to the workplace.
• Main motivations – Environment, healthy lifestyles, car parking
• 33% - nothing the local authority could do to assist
• Need - Extending and enhancing the local public transport
network (30%), providing cheaper public transport (14%) and
enhancing cycle routes (6%)
• Rising fuel costs, 35% changed their travel behaviour
Business Fuel Price and Climate
Change
• Threat of climate change (83%) greater than the rising cost of
fuel (62%). 2008/2012 reverse
• Environmental factors increasing for large business operators.
• SMEs pro-active in promoting a change in business travel
behaviours as a response to rising fuel prices.
– 21% are making fewer journeys and deliveries
– 16% are encouraging car sharing
– 14% are encouraging employees to use public transport more often.
• Significant number encouraging staff to travel more sustainably
by offering incentives to use smarter travel choices.
Conclusions
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Key priorities for future investment in infrastructure and services:
• Reducing traffic congestion on Nottingham’s roads;
• Making it easy to get around on a whole range of transport
• Making journey times more reliable (by all means of transport)
• Improving the safety of our roads.
Some potential improvements and incentives
• PT: Cheaper (27% of respondents) , Higher frequency (10% )
• Introducing a single (integrated) ticket
• Increase public awareness of the Kangaroo ticket,
• Cycling safely - targeted adult cycle training, safer routes for cyclists
• Further support for businesses on walking and cycling
Marketing Considerations
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Cost and convenience - key levers for influencing behaviour
77% to make more sustainable journeys, targeted incentives
Walking currently a very popular – a key intervention
Latent demand for car travel among public transport users –
especially the young.
• Overtly compare the true cost car travel with public transport in
marketing materials
• Retaining existing public transport users when the economic
climate improves.
• Threat of climate change and concern for the environment are
key messages for Big Wheel Business Club
Helen Hemstock
• Greater Nottingham Transport
Partnership
• The Big Wheel
Big Wheel Business Club
What is the Big Wheel Business Club?
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It’s a package of online and face to face
services, provided to businesses free of
charge to encourage sustainable transport.
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It can help with your business travel,
freight, customer and employee transport
too.
• It includes…
Starting from the beginning…
• Travel Survey for businesses
• Support is free of charge
• Online survey tool available with support in analysis
and interpretation
• Tailored to your needs
• Data stored in accordance with Data Protection Act
and is not shared or used for any other purpose
Business Travel Survey
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You will receive a personalised URL and password
for staff
Helps to identify how people are travelling and their
barriers to sustainable travel
The first building block in your travel planning
Business Travel Survey
• Commercially would cost up to several
£1000s for licenses and support
• Email me –
[email protected] for info
Other services include
One to one support from our Business Liaison
Manager, Helen McCullen and…
For you and your employees/customers
Regular newsletters
Secure online travel surveys
Access to a range of supporting
materials
Walking, cycling and public transport
maps and information
Green travel roadshows
Range of low cost and free cycle
training services
Advice and information about
sustainable transport
Access to savings through the Cycle to
Work Scheme
A range of walks near your workplace to
encourage active travel
Advice and support on a range of topics
such as car park management, electric
vehicles and travel planning
Workshops, forums and masterclasses
Access to free car sharing scheme
…and more!
It’s about sharing best practices and advice
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Case studies
Links with other businesses
Industry news
Lobbying activity
It’s about getting from A to B effectively
It’s about making the most of your travel
plans to save your business time and money
Visit us at
www.thebigwheelbusinessclub.org.uk
or email
[email protected]
or email
[email protected]