Transcript Slide 1

World Economic Forum
Value Proposition –
Aviation, Travel & Tourism Community
February, 2008
Travel & Tourism Projects 2008
World Economic Forum
Mobility Industry Project: Re-shaping Urban Mobility
Aviation, Travel & Tourism Community Projects 2008
World Economic Forum
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Mobility Directorate
Groups together 3 industries:
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Aviation,
Travel & Tourism
Automotive
Logistics &
Transport
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Manufacturing (aircraft, engines)
Transportation Service Providers
(airlines, cruise lines, Passenger rail)
Public Transport (Mass Transit)
Airports
Tour Operators
Hospitality (Hotels, Resorts)
Rentals
Financial Institutions (credit cards)
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Manufacturing
Suppliers
Distribution (dealers)
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Courrier/ Postal
Shipping/ Ports
Rails (cargo)
AirCargo
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Mobility Directorate:
Cross Industry Project: Slim Cities
Developing solutions for urban transport issues
The Project Goal
• To measure and improve the
sustainability of mobility
within Key cities around the
world.
The Forum’s Role
• Facilitate collaboration
among industry, crossindustry, governments, and
civil society.
• Provide neutral dialogue
platform for engagement
with private and public
sector stakeholders to
develop holistic views,
strategies, and actions on
global issues and their
resolution.
• Identifying and providing
access to global thought
leaders, innovative
approaches, and cuttingedge ideas.
• Experience in developing
indexes such as the Global
Competitiveness Index and
the Travel and Tourism
Competitiveness index.
The Project Deliverables
• Best Practices Platform:
For business, government,
and civil society.
• Urban Mobility Index: This
index will allow governments
and industry to make more
informed decisions about the
sustainability of their cities.
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The initiative developed using the Forum’s
multi-stakeholder approach
Local Government
Mobility Industries
• The urbanization of
populations will bring
greater demands on
transportation, energy
and infrastructure. The
ability to convene with
industry, city
governments and
thought leaders can
bring about innovation in
the way to build cities,
to move into them and
to use resources.
• While industry brings
commerce, trade,
energy and mobility, its
disconnection with city
governance can lead to
problems of
bureaucracy, pollution,
health, investment
losses and safety. By
working with key
stakeholders, industry
can develop innovations
for urban populations.
NGO
• The issues of society,
academia and
development can be
brought to light with
key stakeholders in
government and
industry.
For mass transit companies:
•The platform provides the ability to work with key stakeholders in determining the feasibility of
mass transit in cities, and to support innovation in the form of support for mode shifting,
technology, or infrastructure improvements.
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Mobility Industry Project: Re-shaping Urban Mobility
Aviation, Travel & Tourism Community Projects 2008
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1. Climate Change
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A priority issue •
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Today’s
Challenge:
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Forum uniqueness
Recognised as an physical, economic,
and political risk to business as usual
Addressing this concern from it’s
founding 35 years ago,
1992 appointed Official Adviser to
the Earth Summit in Rio
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Current insight is fragmented with
numerous agencies and institutions
involved. These platforms lack
geographical and industry coverage,
governmental reach and multistakeholder participation.
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Ability to convene a multistakeholder platform of dialogue
with key thought leaders from
industry, government, institutional
investors, industry associations and
research institutes.
Recognizing the threat posed by climate change on the world economy, and in
particular to the Travel & Tourism industry, the World Economic Forum has
decided to engage in addressing this issue in a meaningful way through multi-
stakeholder dialogues and the establishment of public-private
partnerships.
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Gleneagles Dialogue/ Carbon Economy Project:
The Policy Proposal Phase
Gleneagles Dialogue
Multi Industry Project Objectives
1.
Policy Frameworks: Developing a global
business statement on long term policy
framework for climate change
2.
Changing Behaviours: Developing an agenda
for practical ideas for Industry for consumers,
governments and companies in the G8 +5
economies to encourage lower carbon choices
and better procurement policies.
1.
Multi-Stakeholder Dialogue: A year long
series of cross-industry dialogues to ensure
that the industry agenda was integrated into a
global, cross-industry framework.
International, Intergovernmental
Collaboration: Close ties were established with
key associations (Pew, WBCSD) and
governmental/inter-governmental agencies
(UNFCCC, G8/G20) working on issue of Climate
Change.
2.
Carbon Economy:
ATT Industry Project Objective
1.
The Carbon Economy Project, mirrors the
Gleneagles Dialogue process on policy
frameworks and changing behaviours and
focuses on the ATT contribution to climate
change. The statement developed by this
industry is then incorporated into the
Gleneagles Dialogue business statement.
1.
Multi-Stakeholder Dialogue: A year long
series of dialogues was developed to identify
the key policy options and challenges that would
reduce the industry’s carbon emissions. The
result is a common industry agenda for action.
International, Intergovernmental
Collaboration: Close ties were established with
key associations (IATA, WTTC) and
government/inter-governmental agencies
(UNWTO, ICAO, G8/G20) working on issue of
Climate Change. Result was endorsement of the
UNWTO Davos Declaration and global
collaboration.
2.
The final policy statement will be ready:
For Industry Partner endorsement by March 2008
Presented at the G8 Meeting in July 2008
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The Next Phase:
Copenhagen Process: July 2008-Jan 2010
Vision
Develop a 2012-2020 Collaborative Travel & Tourism Action Plan addressing the
achievement of 20% reduction in Co2 emission
Project
Goals
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Mapping global Aviation, Travel & Tourism Co2 footprint,
Developing Co2 abatement costs and risk curves,
Development of Industry Action Plan to achieve Co2 abatement targets through:
• Developing Economic Incentives – to finance low emissions choices
• Investing in New Technology –This area may have the greatest impact on
carbon reduction.
• Achieving reduction in Co2 emission through operational efficiency
1. Copenhagen Process
Project Pillars
Forum’s Role
Business input for the Copenhagen UN climate meeting in Dec 2009. A Multi Industry Action
Plan for the achievement of the intermediate goal set forth by Gleneagles Dialogue of a 20%
reduction in global emissions by 2020.
2. Aviation, Travel & Tourism Industry Specific Input
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Provide Carbon footprint of Industry: Develop a global map Co2 footprint and
develop a comprehensive cost abatement and risk curve
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Facilitate Multi stakeholder Collaboration: The Forum will facilitate dialogue
amongst key public and private stakeholders in the Climate Change dialogue to
ensure achievement of Co2 abatement targets
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Coordinate Industry/Cross Industry Meetings: exchange best practice, and
develop industry recommendations to government to improve industry carbon
footprint at a national and industry level.
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Provide a neutral platform for dialogue with key Public and Private Stakeholders.
Facilitate the development of an T&T collaborative action plan to achieve 2020 Co2
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abatement targets
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Climate Change Project
Deliverables and Timeline 2008-2009
Meeting
Date
Goal
ICAO Steering Board – Air
Transport
February,
2008
Coordination of Forum’s Climate Change activities into
ICAO carbon emission reduction framework of action
IATA Annual General Meeting
June 1 – 3,
2008
Coordination of Forum’s Climate Change activities into
IATA carbon emission reduction framework of action
World Economic Forum Strategy
Meeting, London
June 2 – 3,
2008
Development of industry Co2 footprint map, and Co2 Cost
Abatement/ Risk curves
Presentation of Policy Statement,
Hokkaido, Japan
July,
2008
A high profile event to launch the endorsed Policy
Framework Statement and Changing Behaviors action plan,
in connection with the G8 Summit and Gleneagles
discussions
UNWTO Climate Change Summit
Sept, 2008
Integration of Forum Industry outcomes into IATA carbon
emission reduction framework of action- Davos
Declaration- implementation phase
World Economic Forum, China
Summit, Tianjin
Sept 25-26
2008
Continued development of industry Co2 footprint map, and
Co2 Cost Abatement/ Risk curves
World Economic Forum, Strategy
Meeting, NYC
22-23
October,
2008
Continued development of industry Co2 footprint map, and
Co2 Cost Abatement/ Risk curves
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2. Travel & Tourism Competitiveness Report
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A priority issue Global Competitiveness Report is the
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•The industry is currently one of the
world largest economic activities. It is
Travel & Tourism the leading industry in many countries, as
Challenge:
well as the fastest growing economic
sector in terms of job creation
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most comprehensive and authoritative
assessment of the comparative strengths
and weaknesses of national economies,
used by governments, academics and
business leaders. First published in 1979
its coverage has expanded each year
since, now extending to 135 major and
emerging economies.
Why the Forum
•Ability to convene a multi-stakeholder
platform of dialogue with key thought
leaders from industry, government,
institutional investors, industry
associations and research institutes. The
Travel & Tourism industry can leverage
the neutral platform provided by the
Forum to collaborate with the key
stakeholders to explore innovative ways
to develop the industry .
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The 2008 T&T
Competitiveness Index
Travel & Tourism Index
A. T&T Regulatory
Framework
B. T&T Business
Environment &
Infrastructure
C. T&T Human,
Cultural &
Natural Resources
1.Policy rules &
regulations
6. Air transport
Infrastructure
11. Human capital
2. Environmental
Sustainability
7. Ground transport
infrastructure
12. National tourism
perception
3. Safety & security
8. Tourism infrastructure
13. Natural resources
4. Health & hygiene
9. ICT infrastructure
5. Prioritization of
T&T
10. Price
competitiveness
14. Cultural
resources
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Creation of:
T&T National Competitiveness Councils
Context
National Competitiveness Councils (NCCs) have proven to be one of the most
successful approaches to institutionalizing private-public dialogue on
competitiveness.
Objective
Create T&T Competitiveness Councils to:
- Provide a platform for constructive public-private dialogue in the area of
economic competitiveness,
- Provide objective information on the state of T&T competitiveness in
countries,
-Raise awareness for link between national T&T competitiveness, and the
population’s prosperity and wellbeing.
Pilot Project- Egypt
1st PPP in the field of Travel & Tourism launched by Forum
Objective: (i) ensure the sustainable development of the T&T industry, (ii)
demonstrate the validity of the Travel & Tourism Competitivness Report as a
strategic tool for policy development
Launch : Middle East Summit, Sharm El Sheihk, 18th May, under the auspices
of the Egyptian Competitiveness Council
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New Projects 2008 (in development phase)
Following the 2008 Governors Meeting the Steering Board Meeting
approved the development of 2 new industry specific projects namely:
Revitalizing the image of the Global Travel & Tourism Industry
Through Action:
Advance the issue of “why does our industry suffer from a negative
public perception”. Diagnose the issue, i.e. conduct an analysis (survey)
that ranks the key drivers impacting the image/perception of the
global Travel & Tourism industry.
•What is the public image of the Travel (by mode of transport) &
Tourism (by service provided) industry?
•· How does this vary by country/region?
•· What are the drivers of this perception?
•· What can the T&T do collectively to improve the perception of the
industry
The “Travel Hassle” Factor: life cycle project
An in-depth analysis of the travel life cycle to identify the major
travel bottlenecks for individuals and provide recommendations to
relevant government bodies on how best to ensure security whilst
maintaining industry competitiveness.
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Knowledge Partners
•Geoffrey Kent, Abercrombie & Kent
•Martin Broughton, British Airway
•Marilyn Carlson, Carlson
•Thomas Pritzker, Global Hyatt
•Richard Fain, Royal Caribbean
•Christoph Franz, Swiss
International
•Jeff Clarke,Travelport
•Jon Alterman, Centre for Strategic & International Studies
•Michel-Kerjan Erwann, Wharton School
•Rhodri Thomas, Leeds University
•David Victor, Stanford University
•Daniel Esty, Yale University
•Martin Brackenbury, University of Nottinghill
•EU Commission (ENV, TRSP)
•US Dep’t Transport
•US Dep’t Homeland Security
•Michael Grubb, The Carbon
Trust
•Lester Brown, Earth Policy
Institute
•Eileen Clausen, Pew Centre
•James A. Thompson, Rand
Corporation
•David Rothkopf, Rothkkopf
Group
• Nick Mabey, E3G
•Brian Pearce, IATA
•JC Baumgarten, WTTC
• IH&RA
•Peter Greenburg, CNBC
•Peter Jarvais, BBC
•Chris Burns, Bloomberg
•Geoff Cuttmore, CNBC
•Dan Lewis, Booz Allen Hamilton
•Deliotte* (TT GCR)
•Geoffrey Lipman,
UNWTO
•David Nabarro, WHO
•Yvo De Boer, UNFCC
•Taieb Chérif, ICAO
•Jim Leape, WWF
•Competitiveness Team
•Risk Network
•Center Strategic Intelligence
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Aviation Travel & Tourism Industry Partners
2008 Calendar
(as of January 2008)
Meeting
Executive
Davos AM
CEO/
Chairman
World Economic Forum
Regional
Summits
FEB
MAR
APR
24 Jan
Davos ‘07
Governors’
Meeting
MAY
Middle East
Summit
Regional
Head/
Strategy
Head
IP at ME
Summit
x
1.
TT GC
Report
2.
Climate
Change
2008
JAN
ME TT
Comp
Scenario
Launch
TT CR
JUN
3-4 June
London
Strategy
Meeting
Index
Review
Launch
Comp.
Council
Senior
Executive
x
Climate
Change
Workshop 1
Gleneagles
Finalisation
1
3. Reputation
Reputation 1
4. Urban Mobility
Mobility 1
5. Travel Hassel
Travel
Hassle 1
Extraordinary
Meetings
Relevant
Senior
executive
IP Planning
Meetings
Contact
Executive
Forum
Regional
Meetings
20-22 April
5-7 March
Dubai, UAE
ITB Berlin
WTTC
AM
JUL
AUG
SEP
OCT
China,
Tianjin
October
New York
IP at SE
Summit
Sept 3
Geneva
Index
Review
Strategy
Meeting
Workshop
TT CR
Ed 3
NOV
India
Summit
TT CR
Steering
Board
Review
All
Industry
Activity
Climate
Climate
Change
Change
Workshop 2 Workshop
3
Reputation 1 Reputation 1
Mobility 2
Travel
Hassle 2
Sheihk
15-16
Malaysia
25-26 Sept
China
Strategy
Meeting
TBC
Davos ‘08
Governors’
Meeting
IP at India
Summit
June
IATA
AGM
18-20May
3-4 June
Egypt
London
Competitiven
Strategy
sess
Meeting
Africa
Cancun
Egypt
4-6
15-16April
18-20
South Afr.
Mexico City
May
East Asia
Sharm El
DEC
2009
JAN
22-23 Oct
NYC, USA
Strategy
meeting
India
Nov
New Delhi