Transcript Chapter 3 Notes

Technologies and
Promotion of Culture
in a Globalizing World
Chapter 3
O What are your
favorite 5 movies?
O Most movies and
television are made
outside of Canada.
O Your personal choice
reflect your personal
and cultural identity.
O In this chapter we will be
looking at the effects of
technology in media and
communications.
O We will also look at how
this communication
promotes language
within society.
O Where does this symbol
come from?
O Why are the Vancouver
Olympics using this
symbol?
Universalization of Popular
Culture and Hybridization
O You have an effect on
the creation of popular
culture.
O Movies
O Music
O T.V.
O How are you
influenced by the
popular culture?
O Most of the culture we
engage in is created
somewhere outside
Canada.
O Corporations create
the, films, T.V., fashion
and music consumed
in the world.
O This means that many
people experience the
same culture.
O This is called the
universalization of
popular culture.
O People use media
and communications
technology to create
hybrid cultures.
O This is called
hybridization.
To what extent do media and
communications technologies
affect identity?
O How do they affect the identities
of Canadians?
O There are many media
transnational corporations that
will affect all of our lives.
O In the 1990s many mergers
between companies both foreign
and locally owned changed who
was in control of what is out
there.
O There are many concerns of
the ownership of the media
and how it affects on the
globe.
O How would this affect culture
in Canada?
O Iran and Iraq?
O Read advantages and
disadvantage on page 50
Advantages of Transnationals
O They have large
financial and human
resources to create
new media.
O Many people enjoy the
media products
created by these
corporations.
O They can use their
control of the media to
express voices of
diverse culture.
Concerns About
Transnationals
O They have too much
influence over world
culture. For example if
only a few corporations
control the news
outlets, such as
websites, TV stations,
and newspapers,
whose view will be
represented.
O Smaller, diverse
media cannot
compete financially
with transnationals.
O Transnationals do
not use their power
to express voices of
diverse cultures.
Canadian Film:
Why are Canadians not
Watching?
O We watch way more
American films than
Canadian.
O You could say we
prefer them over
Canadian.
O Why?
O Most Canadian movies
are not distributed by
these transnationals.
O Canadian films depend
on independent
production and
distribution.
O Profit is a main goal of
movie making, not the
story or the attempt to
change the way a
person thinks.
O Independent films will
usually run in small
theatres that are not
owned by a
transnationals
O Read David Putnam’s
idea and opinion on
page 51.
O In Quebec it is very
different because of
the language, music is
the same!
O In December 2005
three of the top films in
theatres were created
in Quebec(2) and
France(1)
O How would strong regional
film industries affect the
identities of the country
they are from?
O Hybridization happens when
people mix traditional
culture with new culture.
O This will allow you to
express your identity
different from those around
you.
O Many people believe
that people will lose
unique personal and
cultural identity
through
hybridization.
O New Mixes
O Read page 52.
Diversification of Culture and
Identities
O How do media and
communications
technologies affect
cultural diversity?
O How often have you seen
teenagers portrayed in a
way that bothered you or
was wrong?
O Does it make you want to
control what the media is
saying and doing?
Canadian Broadcasting
O Canada has always
been on the leading
edge of broadcasting
starting with the
telegraph in the 1840s
to the telephone, radio,
telephone and
television.
O Today satellites and
internet has caused a
major change in our
society.
O Canada has both
public and private
broadcasters.
O CBC is an example of
public broadcaster
and Global is an
example of a private
broadcaster.
Who should control the
airwaves?
O In Canada it is the
CRTC that controls
and regulates what
is on radio and
television.
O They also control the
amount of Canadian
content on both.
O They help promote
Canadian culture.
The Debate
O Read page 55 and
the debate about the
CBC and the CRTC.
Broadcasting Francophone
Cultures around the world
O TV5 is a French
Language network
that was created in
1984.
O It was created for
anyone in any
country that speaks
French.
O They create
francophone
broadcasting that is
for all francophone
culture.
O CBC radio is also
presented in French
in Canada.
O All Canadian
broadcasting must
have 15% Canadian
content.
O Diverse cultural TV
and radio is
common.
O APTN is another
example of cultural
TV.
O On this channel they
will show things that
are important to the
culture.
O It was the world’s
first aboriginal TV
station.
O They have 25% of
programming is in
English and 15% in
French.
Promoting Languages and
Culture
O What is a minority
language?
O Global forces have
threatened minority
languages in the
world.
O Transnationals will
broadcast in the
language of the
majority.
O Many indigenous groups and minorities are
ignored
O Lately there has been more focus on
servicing the minorities.
O Money can be made on these services.
O More and more we are bringing minorities
into Canada.
The Roots of official
O Two major languages
have
bilingualism
been a focus on Canada,
English and French.
O 1 in 5 people in Canada are of
Canadien descent.
O Many people study in
Francophone schools or study
it for a second language.
O Today it is cool for kids to
speak a second language.
Strategies for promoting an
official Language
O Promoting minority
language needs
support from
government source
to start.
O What were the goals
in the founding of
Canada?
O Create a country of
two founding peoples
ands allow them to
live together
O Bilingualism
occurred over time.
O Stamps became
bilingual in 1927
O Bank notes in 1936
Canada’s CRTC: successful
promoter of culture?
O Its purpose is to
regulate and promote
Canadian culture in
the broadcast media.
O It is governed by the
Broadcasting Act of
1991.
O This Act is meant to
ensure that all
Canadians have
access to a wide
variety of high quality
Canadian
promgraming.
O They do ensure how
much Canadian
content there is in TV
and radio.
O It does support
Canadian culture
with exposure.
O Another view is that
it prevents people
from seeing and
hearing what they
want.
O See page 63 for
points on whether a
show can be
classified as
Canadian or not.