Transcript Gender Equality at the Heart of Decent Work

Gender Equality at the
Heart of Decent Work
ILO global awareness-raising campaign
2008-2009
ILO Bureau for Gender Equality
Objectives
In the lead-up to the ILC 2009 general discussion
 Raise awareness on overcoming barriers and
benefits of gender equality as a main driver for
sustainable development
 Highlight the specific linkages between gender
equality and securing decent work for all women
and men
 Further advance gender equality in the world of
work at the national level
Target audiences
 Public awareness raising campaign  target as
broad as possible
 Main target audiences: national governments,
employers, workers organizations
 Allies and partners: the larger UN family, regional
organizations, academia, NGOs and the media
Strategy
 12 themes, together illustrating Gender Equality at the
Heart of Decent Work
 Materials in English, French and Spanish (+)
 One year (ILC June 2008 – ILC June 2009)
 Implemented together with HQ and ILO field offices
and ITC-ILO
Mix of communication tools
 Campaign slogan, symbol, design
 Printed materials (poster, postcard, brochure)
 Audio-visual materials (VNRs, slideshows)
 Web communication and interactive
[email protected]
 Press releases and briefings, feature stories
 Conferences, meetings, workshops, world days,
 Emails
 ILO World of Work magazine April ,
 ILC Valisette for delegates
12 campaign themes
Theme 1: June 2008
Gender, Education and Child Labour
 World Day against child labour 2009 theme education
 Brochure: Formula for progress: Educate both girls and
boys
 Messages:
 Child labour is detrimental for both girls and boys
 Girls need education like boys
 Girls may face more difficulties
 Video news release Moroccan circus school
replaces child labour with education
 theme materials developed in partnership with International
Programme on the Elimination of Child Labour (IPEC)
Theme 2: July 2008
Maternity, paternity and work
 Slogan: Protect the future: Maternity, paternity and
work
 Messages: Convention 183
 Video news release Protecting
maternity in Cambodia’s textile factories
 Theme materials developed in partnership with TRAVAIL
Theme 3: August 2008
Breaking gender barriers in youth employment
 Brochure: Youth Employment: Breaking gender
barriers for young women and men
 Messages: youth employment, gender stereotypes
and occupational segregation, young women
vulnerable situation, discrimination
Feature story: A young woman’s quest in a maledominated profession in Brazil
 Video news release Young Women and Men in
Kyrgyzstan
 Press release issued on International Youth Day (11
August 2008)
 Theme materials developed in partnership with Youth
Employment Programme (YEP)
Theme 4: September 2008
Equality and non-discrimination
 Brochure: Remove the obstacles! On the right track to
equality
 Messages: Conventions 100 and 111, benefits
of equality
 Video news release on Pay equity in the
restaurant sector in Portugal
 Feature story Women in the police force in Fiji
 Theme materials developed in partnership with
NORMES – Equality team
Theme 5: October 2008
Senior workers
 Brochure: Rights, jobs and social security: New
visions for older women and men
 Messages: ageing populations everywhere,
multiple layers of discrimination faced by older
workers, social security issues, spec. issues for
older women
 Video news release on Chaltu: Never Too Old to Change
Her Life (Ethiopia)
 Press release : ILO Gender Equality campaign highlights need
for rights, jobs and social security for older women and men
 Theme materials developed in partnership with Employment
Policy and Social Security Departments
Theme 6: November 2008
Skills and entrepreneurship
 Brochure: Skills and entrepreneurship:
Bridging the technology and gender divide
 Messages: gender gap in access to skills/technology,
women’s entrepreneurship and economic empowerment,
vocational training
 video news release on Women's Cooperative Spins Ancient
Technologies into Commercial Success (Argentina, with
ILO/CINTERFOR)
 Feature story From Veil to Camera: Empowering women
through skills training (India)
 Theme materials developed in partnership with SKILLS and
Women’s Entrepreneurship Development and Gender Equality
programme (WEDGE)
Theme 7: December 2008
Migrant workers
 Brochure: Women and men migrant workers:
Moving towards equal rights and opportunities
 Messages: feminization of migration, spec.
issues faced by men and women migrant
workers need specific policies and measures,
social protection, discrimination
 Video news release on Protecting Male and Female
Filipino Nurses Migrating Abroad
 Feature story From high fashion “alta moda” to dressmaking in Ukraine
 Theme materials developed in partnership with
MIGRANT
Theme 8: January 2009
Green jobs
 Brochure: Green jobs: Improving the climate
for gender equality too !
 Messages: impact of climate change on working
women and men (employment sectors), role of
women in mitigation of climate change impact, green
jobs
 Video news release When community clean-up
generates livelihoods for women (Burkina Faso)
 Theme materials developed in partnership with
INTEGRATION
Theme 9: February 2009
Social dialogue
 Brochure: Social dialogue at work: Voices and choices
for women and men
 Messages: women’s representation and voice,
social dialogue for gender equality,
informal economy
 Video news release: Social Dialogue: Creating
employment opportunities for Yemeni women
 Theme materials developed in partnership with
DIALOGUE and SECTOR
Theme 10: March 2009
Workers with family responsibilities
 Brochure: Work and family: The way to care
is to share!
 Messages: Convention 156, unpaid care work,
need for policies to better balance work and
family responsibilities for women and men
 Video news release Sharing work and family
responsibilities in Paraguay – ratification of C. 156
 Theme materials developed in partnership with TRAVAIL
Theme 11: April 2009
Occupational safety and health
 Brochure: Providing safe and healthy workplaces
for both women and men
 Messages: importance of OSH culture,
women and men in different employment sectors,
specific OSH policies and measures needed for
women and men, workplace violence,
 Video news release: Women construction workers in
India
 theme materials developed in partnership with SafeWork
Theme 12: May 2009
Women and the ILO
 Contribution to ILO 90th anniversary celebrations
 Brochure: Women’s Empowerment:
90 years of ILO action!
 Messages: from protection of women to equality of
opportunity and treatment, women’s economic
empowerment, advancement of women within the ILO,
key figures
 video news release