Transcript No Slide Title

.…...Team Elite and Blue Diamond Webmeeting
……………......Friday, June 21st 2002
……………………11 a.m. (MST)
Hosted by: Brett Nelson (U.S. Vice President of Sales)
Guest Speakers: Richard Higbee (Director of Pharmanex Sales, U.S.)
Dr. Shawn Talbott (Pharmanex Director of Scientific Affairs)
The Need
It is estimated that 45
million Americans suffer
from arthritis, and millions
more experience occasional
discomfort of joints and
muscles everyday.
The Demographic
• Arthritis
• Athletes
• Exercise
• Minor skin irritations
Rheumatoid arthritis
Healthy joint
Osteoarthritis
Cartilage Formula provides excellent long term joint support*
Nutritional building blocks for
healthy cartilage*
5th best selling Pharmanex product
Phytonutrients to regulate
prostaglandin activity to insure joint
comfort*
*This statement has not been evaluated the Food and Drug Administration. This
product is not intended to diagnose, treat, cure, or prevent any disease.
Pharmanex offers Joint Comfort both inside & out!
Introducing Pharmanex
 Positioned as an OTC thereby
….allowing for more robust claims
 Fast relief from aches and pains
….;due to arthritis, simple backache,
…..and muscle soreness
 Pain relief in less than 20
…..minutes
Unique opportunity
 Loyal Cartilage Formula
….customer base provides
….immediate target market.
 Increase product consumption
….of Cartilage Formula through
….cross promotion with
….FlexCrème
 Increase cross-divisional
….product ordering between
….NuSkin and Pharmanex.
Cetylated Fatty
Acid Esters
Complex is better
than CMO
In-House/Open Label Trial
• Measure employees’ pain levels & ranges
of motion before and after application
• Determine if participants would purchase
this product
Results in less than 20 minutes!
Extreme
Pain
1
2
11%
9%
Mean
Before= 2.31
5 minutes after=3.26
20 minutes after=3.72
20%
25%
26%
3
4
No Pain
5
0%
54%
29%
9%
9%
43%
50%
16%
20%
40%
60%
20 minutes after
5 minutes after
Before using
Participants experienced an
increased range of motion
Decreased
range of motion
1
2
Mean
Before= 2.65
5 minutes after= 3.38
20 minutes after= 3.72
3%
6%
9%
6%
6%
41%
31%
41%
32%
34%
38%
3
4
Increased range
of motion
5
0%
12%
9%
6%
20%
20 minutes after
5 minutes after
Before using
25%
40%
60%
97% of the participants said they would
purchase this product if it were available
Yes
No
0%
97%
3%
20%
40%
60%
80%
100%
FlexCrème = Immediate benefits
Cartilage Formula = Long term benefits
Pharmanex Recommendation:
Use both for total joint comfort!*
*This statement has not been evaluated the Food and Drug Administration. This
product is not intended to diagnose, treat, cure, or prevent any disease.