Transcript How is the kitchen used?

Family Ecosystem Forum 2007
Digital Kitchen
2007 Digital Kitchen study sheds light on:
• How technology and consumer electronics are currently being used in
kitchens.
• Designs and technologies that would meet consumers’ future needs.
Results from the study were used to develop a future kitchen display for
the 2007 annual Kitchen and Bath Show.
CABA IHA-RC 2007 Family Forum
Slide 2
Outline
• How is the kitchen used?
• What do people want in their ideal kitchen?
• Conclusions & Recommendations
CABA IHA-RC 2007 Family Forum
Slide 3
Many enjoy cooking, entertaining
Attitudes & Emotions About Kitchens
Among Total (n=602)
% Describes Me Perfectly; Top-2 Box (4-5)
Love to prepare meals
for family, friends
61%
Freedom to choose
time spent cooking
58%
Love to experiment with
recipes, ingredients, techniques
57%
Appliances/utensils affect
enjoyment of cooking
54%
Entertaining at home
is a creative outlet
40%
Cooking gourmet
meals is a priority
0%
23%
20%
40%
60%
80%
100%
Q63-Q71B Please answer these questions about your feelings about homemaking.
CABA IHA-RC 2007 Family Forum
Slide 4
Women
doinmost
(but not all) of food management
Activities
the Kitchen
Food Management
Among Total (n=601-602)
Grocery shopping
done by (Mean %)
62%
36%
64%
Meal prep done
by (Mean %)
33%
0%
20%
40%
Female head of HH
Male head of HH
60%
80%
100%
Q4. Expressed as a percentage, how much of the grocery shopping is done by … ?
Q7. Expressed as a percentage, how much of the meal preparation in your home is done by … ?
CABA IHA-RC 2007 Family Forum
Slide 5
Got kids? You eat at home, at the kitchen table
Number of Meals Eaten at Home Per Week
Includes Breakfast, Lunch, & Dinner
20%
28%
1-10
34%
38%
11-15
46%
35%
16-21
0%
20%
40%
Kids
No kids
60%
80%
100%
Breakfast
Lunch
Dinner
Where Meals are
Eaten
Kids
No Kids
Kids
No Kids
Kids
No Kids
Kitchen Table
51%
37%
39%
20%
49%
32%
Dining Room Table
13%
9%
16%
10%
31%
18%
Great Room
13%
20%
18%
28%
16%
38%
Other
22%
27%
26%
34%
3%
10%
Q1. In a typical week, how many meals does your household eat at home? Include breakfast, lunch, and dinner. Q6. Where do you/others eat meals most often?
CABA IHA-RC 2007 Family Forum
Slide 6
All kitchens are message centers; large kitchens are home hub
Attitudes & Emotions About Kitchen
Among Total (n=602)
% Strongly Agree; Top-2 Box (6-7)
Best place to leave
messages/reminders
Appearance is
important
63%
60%
Wish we had more
counter space
47%
Appliances should be
hidden when not used
33%
Wish we had
better lighting
32%
Party ends up
in kitchen
32%
We hang out
in the kitchen
It’s the
home hub
31%
0%
30%
20%
40%
60%
80%
100%
Q29-Q31, Q33-Q44 How much do you agree or disagree with the following statements about your kitchen?
CABA IHA-RC 2007 Family Forum
Slide 7
Kitchen space is consumed primarily by small appliances
and cooking utensils – not technology
Items on Countertops, Refrigerators or Mounted Under Cabinets
92%
81%
75%
Microwave
Toaster/Toaster oven
Coffee/espresso maker
63%
54%
54%
51%
48%
46%
46%
36%
29%
28%
Landline phone
Blender
Photographs/pictures
Phone/cordless phone base
Phone chargers
Cookbooks
Family paperwork/bills/mail
Cell phone
Address book
Radio
TV
Notebook or Tablet PC
Notebook power supply
Desktop PC
DVR
MP3 player/charger
Printer
13%
12%
9%
8%
5%
5%
5%
CABA IHA-RC 2007 Family Forum
TVs and PCs
found in
fewer than a
fifth of
kitchens.
Slide 8
The kitchen is a place to cook, congregate and talk to others.
Not as much for technology-related entertainment—yet
Kitchen Activities
Cook
Talk on the phone
Maintain paper kitchen calendar
Leave notes for others
Leave notes for self
Entertain friends
Check phone messages
Read books/news
Plan family schedules
Pay bills/paperwork
Listen to music/talk radio
Watch TV
Arts & crafts
Homework
Do work assignments
Check weather report
Email
Surf the Web
Use computer (not Internet)
Watch videos/movies
Play video games
Q9.
83%
74%
70%
63%
63%
53%
48%
45%
42%
40%
38%
33%
32%
28%
21%
18%
14%
14%
13%
12%
8%
CABA IHA-RC 2007 Family Forum
Slide 9
By and large, technology devices are used outside the kitchen
CE & Tech Items Owned
Used
Owned
in Kitchen
CD player
TV
DVD player
Desktop PC
Radio
Printer
Thermostat
Standard landline phone
Stereo system
DVR
Game console
MP3 player/ iPod
Notebook/Tablet PC
Handheld game device
Home security system
Web camera
PDA
Central lighting control
Dedicated media server
Wireless media adapter
98%
16%
95%
17%
94%
93%
91%
90%
86%
5%
4%
29%
4%
7%
82%
82%
50%
50%
48%
6%
3%
2%
48%
9%
47%
10%
35%
4%
34%
27%
5%
25%
2%
5%
23%
8%
18%
13%
Landline phone is the
most common tech
item used in the
kitchen.
Radio is the top form
of entertainment in
the kitchen.
“We enjoy music, and
it is a way to relax
while enjoying our
meal and
conversation.”
1%
2%
CABA IHA-RC 2007 Family Forum
Slide 10
Outline
• How is the kitchen used?
• What do people want in their ideal kitchen?
• Conclusions & Recommendations
CABA IHA-RC 2007 Family Forum
Slide 11
Homeowners want information before pure entertainment in their
future
kitchens
Do currently
Don’t do now
and want to
and want to
Kitchen Activities
Watch TV
43%
Check weather report
37%
Surf the Web
29%
Email
26%
Arts and Crafts
23%
Homework
22%
Do work assignments
18%
Use a computer
(not for Internet)
16%
Watch videos/movies
15%
Play video games
7%
Do currently
and want to
Q9, Q60, Q51B
TV is top on the list of
desired activities – now,
and in the future.
Weather is the top bit of
information homeowners
are seeking – it’s easy and
quick, and helps with
planning the day’s
activities.
Don’t do now
and want to
CABA IHA-RC 2007 Family Forum
Slide 12
Consumers want a PC in the kitchen to streamline routine
tasks, bring family together
“Spend more time in the same room
together and feel a part of the family in
the evenings instead of being away in
the computer room.”
“Not have to run up two flights to my
office to check email, recipes, etc.”
“We could get rid of our cookbooks,
get weather reports...and print a
shopping list...Now I have to write
down the things we need even though
they are almost always the same.”
Q51A/B. Thinking about the consumer electronics and technology items you have in your home now, what’s the one item or capability you wish you could
use in your kitchen that you’re unable to do today? What would this item allow you/your household to do in the kitchen that they can’t do today?
CABA IHA-RC 2007 Family Forum
Slide 13
Consumers want TV and music to provide entertainment while
working, eating and hosting
Radio/Stereo/CD Player/
Music Player
“We enjoy music, and it is a way
to relax while enjoying our meal
and conversation.”
TV
“Keep my children closer at hand and give me
the ability to control what they watch more.”
“Watch more TV while in kitchen—eating,
preparing food, loading/unloading dishwasher,
reading newspaper.”
“Listen to music while
cooking/entertaining. Currently,
we have to use our laptop
computer in the dining room to
listen to music.”
“Rock out while I cook. Sounds
corny, but dangit, it’s important.”
Q51A/B. Thinking about the consumer electronics and technology items you have in your home now, what’s the one item or capability you wish you could
use in your kitchen that you’re unable to do today? What would this item allow you/your household to do in the kitchen that they can’t do today?
CABA IHA-RC 2007 Family Forum
Slide 14
The top ten future kitchen concepts enable organization, control,
monitoring and flexibility
Concepts Most Preferred in Remodeled Kitchen
Digital calendar
A calendar on a screen that allows you to add appointment reminders and post notes that
30%
everyone in the household can access while in the house, or can check over the internet when
away from home.
Recipe projection
Look up a recipe online or even say aloud what you want to cook (e.g. "beef stroganoff"). The recipe
will be projected wirelessly onto a surface in your kitchen from a small cabinet-mounted device.
Energy usage monitoring & control
Monitor energy consumption by area or appliance in your home (family room, hot water heater,
swimming pool, etc.). Monitor energy usage by circuit or appliance; chart peak times; diagnose areas
of wasted energy; calculate energy costs.
Universal charging station
Charge up to 3 cell phones or PDA's simultaneously. Charges all brands and models.
Wireless Internet
Install a wireless network in
your home to get wireless Internet access in all rooms, including the kitchen.
Home control station
A screen where you can view
the temperature inside and outside of your home, adjust the thermostat with a touch of your
finger, view live video of the front step of your house and/or the backyard to see kids playing.
Intercom
26%
25%
24%
24%
23%
21%
Centrally controlled, fixed microphone/speaker units distributed around the home.
Voice activated speaker phone
Use your voice to dial the number, answer calls
hands-free, and to disconnect at the end of the call.
Indoor air quality
Review indoor air quality and temperature; program and change settings.
Satellite radio
Listen to over 100 channels of ad-free music and talk programming.
Q56, Q58
20%
19%
18%
CABA IHA-RC 2007 Family Forum
Slide 15
Who makes the buying decisions? It depends...
Appliance & Consumer Electronics
Who Makes the Final Choice?
6%
32%
74%
80%
85%
53%
What Women Say
(n=298)
11%
14%
15%
15%
Appliance
Consumer
Electronics
Appliance
2%
13%
Consumer
Electronics
What Men Say
(n=304)
Male Only
Female Only
Both
QI . Who would make the final choice of brand or model?
QK. Who would make the final choice of brand or model?
CABA IHA-RC 2007 Family Forum
Slide 16
Outline
• How is the kitchen used?
• What do people want in their ideal kitchen?
• Conclusions & Recommendations
CABA IHA-RC 2007 Family Forum
Slide 17
Conclusions & Recommendations
Keep in mind:
• Cooking, planning and monitoring first,
entertainment next.
• A lot of hanging out and entertaining goes on
in the kitchen—appearance is important.
Consumers are drawn to tools that reduce
clutter and blend in with the environment.
• Flexibility is key—wireless devices will
always be preferred over wired.
CABA IHA-RC 2007 Family Forum
Slide 18
Conclusions & Recommendations
• Continue to listen to women, the
primary kitchen users.
• However, acknowledge the
(growing?) role of men in the
kitchen/cooking workforce.
• Assume that both men and women
believe their opinions and choices
count, both for appliances and for
consumer electronics.
CABA IHA-RC 2007 Family Forum
Slide 19
Conclusions & Recommendations
The kitchen of the future should help
people plan, organize, communicate and
entertain.
It should include:
• Digital calendar.
• Recipe projection.
• Energy usage monitoring and control.
• Weather info.
• Universal charging station.
• Wireless Internet.
• Home control station (HVAC control,
security).
• TV.
• Music.
CABA IHA-RC 2007 Family Forum
Slide 20
Conclusions & Recommendations
The kitchen of the future should
NOT include:
• A place to do homework.
• A place to do crafts (‘Keep the
Play-Doh away from the cookie
dough’).
• Movies.
• Video games.
CABA IHA-RC 2007 Family Forum
Slide 21
Digital Kitchen at NKBA Show in Las Vegas in February 2007
CABA IHA-RC 2007 Family Forum
Slide 22
Questions?
Carole Wiedmeyer
Zanthus
115 S.W. Ash St., Suite 610
Portland, OR 97204
971.404.0275
www.zanthus.com
Second Tier Concepts
Concept Most Preferred in Remodeled Kitchen
Voice activated controls. Use your voice to turn on/off lights, faucet, music or radio,
and other items.
Distributed audio. Listen to and control music/audio programs transmitted from a central area
in your home to your kitchen and to other rooms.
On demand news and info. A device that connects to the
Internet and provides real-time on-demand local information like weather, news, traffic, and
school schedules.
Water usage monitoring. A screen where you can view the amount of water that your
household has used this month and compare it to the amount used in previous months. You
might also be able to change the programming of your sprinkling system to add or subtract
time, change daily schedule, etc.
Refrigerator integration. Allows you to connect consumer electronic devices (such as DVD
player, satellite radio, digital picture frame, cell phone charger, etc.) to the front of your
refrigerator. The refrigerator provides power and physical support to your devices.
Digital picture frame. Set the 7” LCD screen/frame to show a pre-set or random slide show,
displaying photos stored on a home PC or retrieved from an Internet photo site.
DVR (Digital Video Recorder) capability. The ability to record, pause and rewind live TV.
Wired Internet. Run wires to your kitchen and strategically place jacks so that computer users
can plug in and connect to the Internet.
Distributed video. Watch and control recorded TV and movies transmitted from a central area
in your home to your kitchen and to other rooms.
Projection keyboard. A virtual keyboard that can be projected onto any kitchen surface by a
small cabinet-mounted device (the size of a palm pilot). The projection device watches your
fingers move and translates that action into keystrokes.
Digital yardstick and picture frame. Displays/stores heights of children, and a photo display of
children as they grow.
Video games. Play favorite computer, console, or Web games on a screen in your kitchen.
Q56, Q58
CABA IHA-RC 2007 Family Forum
Total
17%
16%
12%
11%
11%
6%
6%
5%
5%
4%
2%
2%
Slide 24