Transcript Cruise Tourism (Regional Perspective)

Boon or Bane of the Tourism Sector
Cruise Tourism
A Regional Perspective
~
Observations from the 2013
ACA White Paper
Cruise Line Deployment in Asia 2013
- 21 Cruise lines deploying 56 ships in Asian waters
- Most are there except in (northern) summer months
- Only the “Top Three” (Star, Royal Caribbean, Costa)
cruise Asia year-round
- In 2013 there are 762 cruises plus 58 voyages
- Creating capacity for :
- 1.47 million passengers
- 6.77 million cruise days
- Passage revenue of about USD2 billion
Market
Segment
Cruise Line
Large Ship
AIDA
Costa
Fred Olsen
Holland America
P&O
Princess
Royal Caribbean
Star
2
4
2
3
3
6
4
5
Voyages to Antiquity
9
Azamara
Celebrity
Cunard
Hapag Lloyd
Oceania
5
Crystal
Regent 7-Seas
Seabourn
1
30
2
2
3
3
1
11
2
1
5
Sea Dream Yacht Club
Silversea
5
1
3
12
Cie du Ponant
Orion Expedition
1
1
Silversea (Silver Explorer)
3
1
3
Upscale
Luxury
Expedition
Ships in Asia
2013 / 14
Cruise Lines In Asia
Deployment by cruise length
Short cruises dominate
- Cruises of less than 7 nights
- 629 in all
- 77% of the number of cruises
- 49% of total cruise nights.
- Cruises between 1 and 2 weeks
- 15% of the number offered
- 32% of cruise nights.
- Longer cruises, over 15 nights
- only 2% of the total
- 7% of cruise nights.
Deployment by cruise length
Cruise length
(nights)
Number of cruises
offered
% of total
Total Cruise
nights
% of total
2-3
368
45%
829
20%
4-6
261
32%
1203
28%
7
13
2%
91
2%
8-10
31
4%
279
7%
11-13
26
3%
312
7%
14
48
6%
672
16%
15-19
14
2%
232
5%
20+
1
0%
25
1%
Voyages
58
7%
608
14%
TOTAL
820
100%
4251
100%
Capacity in Asian destinations 2013
- Many countries have
significant numbers of
cruise calls
- China ports and
Singapore’s 2 terminals
dominate as turnaround
hubs
Source Markets in Asia
Source Markets in Asia
Outlook for 2014
-
Only first quarter fully published
Capacity shifts can occur through many initiatives
Larger ship
Longer season
Additional ship
More short cruises
Significant increase in number of Q1 cruises and
voyages:
- 14% more total passenger days in Asia (20% on cruises)
- average cruise length remains at 6.6 nights
- deployment dominated by South East Asian cruises (67% of total, vs.
63% in 2013)
Operating Conditions
1.
2.
3.
4.
Cruise Geography Issues
Attitudinal issues
Infrastructure Challenges
Other Operating Challenges
1. Cruise geography Issues
a) The main ports in Asia are too far apart for short
cruises
b) SE Asia in a better position
c) There are too few transit ports-of-call
2. Attitudinal Issues
Authorities around Asia have become enthusiastic
a.
b.
c.
d.
But economic benefits of cruising yet to be appreciated
Cruise ships not given appropriate priority
Lack of clear berthing policies
Immigration and customs procedures unnecessarily
onerous
e. Immigration authorities inflexible in hours of duty
f. Travel distributors not setting client expectations
g. Must work together for mutual benefit
3. Infrastructure Challenges
Winter months unattractive north of Shanghai ->
redeployment to SE Asia from North Asia
a) Much to be done to create new ports of call in Southeast
Asia
b) Emphasis should be on needs rather than architecture
c) Berth capacity may soon become constrained
d) Infrastructure not likely to keep pace with industry needs
e) Airlift capacity
f) Shortage of tour guides and buses in ports of call
4. Other Operating Challenges
Fees and charges in port operations are high by world
Standards:
a) Visa and immigration requirements are particularly
challenging
b) Without support of authorities, regulations and
procedures likely to remain unsympathetic and lack
relevance
c) Political unrest disrupts cruise operations
Thank You
Kevin Leong
General Manager
Asia Cruise Association