Transcript yemeksepeti.com and sahibinden.com

Prepared by Güçlü BACAK
MGIS 410:
ELECTRONIC COMMERCE
INFRASTRUCTURE AND MANAGEMENT
e-commerce
at
&
Yemeksepeti.com
 1st and unique online
hot-meal delivery in
Turkey
 Talking of 2003:
450 member resaurants,
35,000 reg. Users
29,500 food types
20000 orders/month
$180,000 turnover/month
2.5 X increase in # of
orders in 1 year ( talking
2002-2003 )
 Talking of today:






 650 member restaurants
 70,000 reg. Users
  2 x growth in one year
 Target: be the best and stay
in the system.
 Biggest competitor:
 “ We do not care about
your credit card ! “
 Just 5 click away from food
 Advantages:
 recent menus, prices and
promotions
 No need to keep
restaurant tel. numbers
 Save money and time by
not using telephone
 Custom delivery time
 No need to use credit
card
 Thawte SSL 128bit enc.
 Disadvantages:
 Low internet penetration
 Limited market
sahibinden.com
 Connects buyer & seller
 112,000 active member
 2,000 new announcements /
day
 As a result of $1mil.
investment
 35,000 ads2003
 162,000 registered members
 24 good categories
 Different income models:
 Announcements with photo
 Regular written
announcements
 Monthly charges from
member firms
 Advertisements
 Category types:
Real estate
Computer
Automobile
Jewelry
Cosmetics
Job announcements
Electronics (home /
mobile)
everything
A perfect option in e-commerce
Afraid of abusement
of your credit card
number in
internet???
Use virtual card.  not physical, but
electronic. Easy & Safe
•
GarantiBank
• DenizBank
• HSBC
REFERENCES
 http://www.milliyet.com.tr/2003/08/18/business/b
us12.html
 http://www.milliyet.com.tr/2003/08/31/business/b
us17.html
 http://www.sahibinden.com
 http://www.yemeksepeti.com
 http://www.hsbc.com.tr
 http://www.garanti.com.tr
 http://home.ku.edu.tr/~sakgonen/
PREPARED AND PRESENTED BY
GÜÇLÜ BACAK