Transcript Chapter 2

Chapter 2
Samples, Good and Bad
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Thought Question 1
Popular magazines often contain
surveys that ask their readers to answer
questions about hot topics in the news.
Do you think the responses the
magazines receive are representative of
public opinion? Explain why or why not.
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Thought Question 2
The Cable News Network (CNN) often
asks its viewers to call the network with
their opinions on certain political issues,
like whether or not they favor current
foreign policy. Do you think the results of
these polls represent the feelings of the
general population? Do you think they
represent the feelings of all those
watching CNN at the time? Explain.
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Thought Question 3
Researchers in health and nutrition often
study the effectiveness of new supplements
by providing subjects with both the new
supplement and a “fake” supplement made
to look like the real thing. Do you think the
results would be biased if the person
providing the products to the participants
knew which was which?
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Thought Question 5
Suppose you access an online listing of all
courses at your institution, alphabetized by
department, to determine what proportion
of all courses have a statistics course as a
prerequisite. If you decide to sample 50
courses in order to get a representative
sample of courses, how would you select
them? Would it be appropriate to simply
select the first 50 courses listed?
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Bad Sampling Plans
 Convenience sampling
– selecting individuals that are easiest to reach
 Voluntary response sampling
– allowing individuals to choose to be in the sample
 Both of these techniques are biased
– systematically favor certain outcomes
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Convenience Sampling
 Sampling
mice from a large cage to study
how a drug affects physical activity
– lab assistant reaches into the cage to select
the mice one at a time until 10 are chosen
 Which
mice will likely be chosen?
– could this sample yield biased results?
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Voluntary Response
 To
prepare for her book Women and Love, Shere
Hite sent questionnaires to 100,000 women asking
about love, sex, and relationships.
– 4.5% responded
– Hite used those responses to write her book
 Moore
(Statistics: Concepts and Controversies,
1997) noted:
– respondents “were fed up with men and eager to fight
them…”
– “the anger became the theme of the book…”
– “but angry women are more likely” to respond
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Simple Random Sampling
 Each
individual in the population has the same
chance of being chosen for the sample
 Each group of individuals (in the population) of the
required size (n) has the same chance of being the
sample actually selected
 Random selection:
– “drawing names out of a hat”
– random number table (see Table A in back of the text, or
Random Number Table in back of the supplement)
– computer software
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Simple Random Sampling
Example: Courses with Statistics Prerequisite
Suppose there are 800 courses at an institution, alphabetized
by department (and numbered 001-800), and you decide to
randomly select 50 of them to determine what proportion of all
the courses have a statistics course as a prerequisite. Use a
random number table to select which 50 courses to sample.
Table A in back of the textbook:
Pick a line and column at random: suppose we get line 111, column 3
Random numbers: 605 130 929 700 412 712 …
Random Number Table in back of the supplement:
Pick a line and column at random: suppose we get line 6, column 2
Random numbers: 092 507 965 673 211 040 …
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Key Concepts
 Bias
 Convenience
Sampling
 Voluntary Response Sampling
 Simple Random Sampling
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