Transcript Googlization and Google Migration

Googlization and Google Migration :
What Does It Mean and How Does It Affect
You (and your patrons!)
Connecting with the Net Generation
ACRL/NY
December 2, 2005
Steven Bell, Director of the Paul J. Gutman Library
Philadelphia University
[email protected]
Googlelizing
Googlelizing: What Does That Mean?
Googlelizing
Definition: The desire to see traditional interfaces
look more like this:
But – Is this all that different?
Googlelizing
Question: What’s This?
Googlelizing
Answer:
Googlelization Is:
• Often misunderstood
• Does not mean you love Google or hate library databases
• Another way to say “I want to give users a Google
experience”
• There are some good experiments in making library
databases “more like Google” but still sophisticated
(e.g., RedLightGreen)
• Is “federated” search a viable option
Googlelizers Vs. Resistors Poll
Choose A Side!
A – I’m a Googlelizer!
I’m in favor of “Googlelizing” the interfaces of
most library databases
B – I’m a Resistor!
I think we need to retain the sophisticated features of
library databases, databases that actually deliver good
searches
Google Migration
• Put the library content where the users are – in Google
• If they bypass the library – we can still deliver it to the
users – assuming they can find it (link resolving or other
connections provided by content vendor)
• How will this change searching behavior?
• Best example is Open WorldCat
• Will library databases be next?
Five New Platitudes
Let’s turn everyone into librarians
Good enough is okay
Only librarians like to search
Library databases are too complex
Change it all for Millennials
Create Wise Information Consumers
Help users know about all research
options
Collaborate with educators and other learning support
professionals
Retain core values yet adapt to new
landscape
How Do We Survive (and prosper!)
• Develop expertise – and keep up
• Preach balance – there is a full spectrum of search
resources – use them all wisely
• Create user awareness in your community
• Open up eyes and minds with comparative search
utilities
• Think competitively and differentiate the library