Transcript Hotel Slogans - Pearland ISD

Hotel Logos & Slogans
Logos
• The word logo means: a name, symbol or
trademark designed for easy recognition.
• A logo is a graphical representation of the
company. It consists of symbols, illustrations
and/or graphic print design. The logo should
attract attention. It produces a first impression
of your product.
Logos
5 Principles of Effective Logo Design
Creating a Logo
• Microsoft Word
• Paint
• Adobe Photoshop
• Logo creating software
• Hand draw
Creating a Logo in Microsoft Word
Logos and Slogans
• Often times logos and slogans are incorporated
together.
WHAT IS A SLOGAN?
•
A short distinctive phrase used to identify a company,
organization or its goals
• Draw attention to one or more aspects of a product or brand.
• Top brands change their slogans all the time.
• Keep it simple
• Make it funny, if you can
• Honesty is important
“Everyday
Convenience for
People on the Go.”
“A Diamond is
Forever”
“Maybe She’s Born With it.
Maybe it’s Maybelline.”
“Easy Breezy Beautiful Cover
Girl”
Pringles
Once you pop, you can't stop.
MasterCard
There are some things that money
can’t buy. For everything else there’s
…
GLAD
Don’t Get Mad.
Get…
Playstation 2
Live in your world, play in
ours.
Slogans are Persuasive
Catchy
Easy to remember
Can be poetic
Appealing in how it sounds, looks, etc.
A good slogan……….
states the main benefits of a product
makes a simple, direct, concise, and crisp statement
adopts a distinct "personality" of its own
gives a trustworthy impression of a brand or product
makes potential consumers feel a desire or need
How to Write a Slogan
• Think about your hotel and try to think of as many
special features in it as possible.
How to Write a Slogan (Hints)
1.
2.
3.
4.
5.
Where is the hotel?
What and how does the place look like (a famous city) ?
Can you imagine the life in this place? (simple, free life)
Can you provide at least three adjectives to describe this place?
Are there any other special features?
How to Write a Slogan
• Create three sentences to describe special features
Hotel is built above water – like
Venice.
Hotels near water is romantic.
Location is quiet and peaceful.
How to Write a Slogan:
Structure of a slogan
• Include the special features in your slogan
• Ex. The special features make your hotel:
My hotel is:
Staying at _________hotel is quiet
Guest have a peaceful stay
Sating at a hotel above water is romantic
How to Write a Slogan:
Structure of a Slogan
Action verbs to invite and encourage:
enjoy experience visit come to join
Phrases to invite and encourage:
have fun in welcome to have a look at
see …..for yourself
feast your eyes with
How to Write a Slogan:
Structure of a slogan
• A slogan invites, encourages people to do something. It
contains:
Come and unfold
the silence
Action verb
( inviting )
Adjective:
in _________hotel
Special feature
Object
(place to visit)
How to Write a Slogan:
Visit
Action
Verb
(the) quiet and peaceful life
Adjective: special feature
in _______hotel
Object
Hotel Slogan Examples
• You are invited- The Inn at Red Hills
• Who’s taking care of you?- Sheraton
• Five star quality in a hotel of four stars- Grand Hotel Bonavia
• Hilton Garden Inn. Everything. Right where you need it.
• See what a difference a stay makes- Embassy Suites
• Relax, it’s Holiday Inn